3 Fundamentals You need to understand about SEO for your online business

SEO for your business is important for growing your presence online. But where do you start, what do you need to know...here are the 3 fundamentals of SEO you need to understand to get started growing your online business.

I’m going to go ahead and say it before we even get started talking about 3 important SEO fundamentals.

You’re never going to have as much time and expertise as an SEO expert.

There is a LOT of information and strategies and just a basic understanding of how Google works to pull in search results for you to know and also run your business. You’ll always benefit from hiring an expert.

But that doesn’t mean you can’t get started and do some things to improve your SEO strategies.

In fact, I think ignoring it until you can hire it out or just ignoring it in general, is going to slow your growth down and frustrate you with the limited progress you are seeing. Don’t expect results overnight and settle in for the long haul are my best two pieces of advice when it comes to making this kind of strategy change. Which brings me to my first point.

It’s an ongoing process

As buy entrepreneurs, we have a LOT of irons in the fire. We have tons or strategies to implement, administration work to complete, client projects, marketing… on and on.

Inherently we love fix it and forget it kind of systems and processes for our business. I get it, I love that too which is why I use a system to send out payment reminders, workflow items, and paid receipts.

But your SEO strategy and your website for that matter are not one of those systems.

It’s typically a lot of work up front with ongoing work daily/weekly/monthly but there is always something you can tweak, experiment, implement when it comes to SEO.

And even that upfront work may come in chunks, for example, you work on optimizing one page on your website each week until you work through all of them or you could try to bust out the entire thing in 1 – 2 days. There is no way to get around it… and with every new blog post you publish there are SEO steps you need to take with those too.

So cut yourself some slack, spend some time getting your strategies planned out, and start slowly working through your lists because it’s a never-ending process. Trying to stuff everything in a short period of time is just going to burn you out and cause you to miss out on the biggest lessons you can get from experimenting and learning what works best for your business.

SEO isn’t about keyword stuffing

There are very few things that the word stuffing brings to mind that are positive, the Thanksgiving turkey…stuffed pasta shells…stuffed pillowcases… but like your belly after stuffing yourself with turkey your blog posts also feel bad when stuffed with keywords.

It makes your readers miserable because you’re trying to get all the fancy buzzwords in and every possible combination of your topic so that search engines pick you up.

Fortunately, search engines no longer work that way, ranking your content based on the number of times the search word shows up in your content.

We can all breathe a sigh of relief because not only do we not have to figure out how to get our point across while sounding like robots our readers can enjoy our content instead of wading through the muck.

Search engines and their algorithms have come such a long way and can recognize when a blog is doing this, therefore, hurting your chances of getting seen rather than being seen. They realized the value that content can provide readers and found a way to reward those that are using keyword appropriately to build their content empire not just trying to stuff everything they can into one article.

So with a few simple steps you can optimize your posts and write for real people at the same time.

Step 1: pick your topic

Step 2: come up with a few keywords to use throughout your content

Step 3: write like you are talking to a person and sprinkle in your identified keywords.

It’s that easy to get started. Don’t overcomplicate it right out of the gate.

The almighty algorithms

It’s so easy to get worked up in trying to learn everything you can about every single SEO strategy. SEO is a game changer for your online business.

It’s important.

But don’t forget Google uses over 200 signals to determine ranking.

There is no single strategy that is going to blow your analytics up overnight. On the flipside, there is no one thing you can do to hurt your businesses SEO.

It’s a lot of different elements that come together, which is why when you can I recommend you hire an expert to help. There are just toooooooo many things for you as a busy entrepreneur to keep up with and implement.

Your Turn!

What are you biggest SEO questions? Why haven’t you started your SEO strategy? Let me know in the comments!

Pin one of the hidden images SEO fundamentals to your Pinterest board!

 

 

SEO for your business is important for growing your presence online. But where do you start, what do you need to know...here are the 3 fundamentals of SEO you need to understand to get started growing your online business.
SEO for your business is important for growing your presence online. But where do you start, what do you need to know...here are the 3 fundamentals of SEO you need to understand to get started growing your online business.
SEO for your business is important for growing your presence online. But where do you start, what do you need to know...here are the 3 fundamentals of SEO you need to understand to get started growing your online business.
SEO for your business is important for growing your presence online. But where do you start, what do you need to know...here are the 3 fundamentals of SEO you need to understand to get started growing your online business.

Using the Divi WordPress theme? 5 reasons to hire a designer

Starting your online business is easy.

Deciding you want to do it is the first step.

Securing all the social media profiles is number two.

But somewhere around this point, you start hitting some bumps in the road.

It’s time to start your website.

Your 24/7 home that you have entire creative control over….but the process isn’t very well outlined there are a million choices and geez…you’re just getting started so hiring someone to help is OVERWHELMING.

I know…

It is a story I hear over and over again in the online community and the outcome?

DIY-ing it because there are so many tools available to get you started that you don’t need an expert by your side. You decide to take the plunge and get something up there becasue good enough is good enough, right?

Sorry but that thinking is going to end up costing you time, clients, and $$$….

Seriously.

What is the number one thing that you do every time you land on a website? You may not even think about it because it all happens so fast…

But you make a determination if that website is credible, professional, and worthy of your time and potentially money.

And if you are being totally honest with yourself you can tell when someone has DIY-ed it and it wasn’t what they’re an expert at. You know you can.

Even with all the builders and tools out there, you should still hire a web designer to get you rolling. I’ll tell you why in just a second.

But first, let’s take a second to talk about WordPress and the Divi theme.

It’s great and it really lets you have control over everything without having to touch a bit of code so you can feasibly make a good enough website with the drag and drop builder… but the magic I think comes from being able to make changes and adjustments later with ease so you don’t feel like you are constantly bothering your designer to make minor changes.

So let’s dive into my 5 reasons you should still hire a web designer even if you are using a Template builder for your website.

Familiarity with the tools

One big reason to hire a web designer is that they are already familiar with the tools. Whether that is WordPress, the Divi Theme, another theme or another platform.

They know the ins and outs and can help set your website up for long-term success.

For example, you may or may not be aware of some security plugins or an extension to the media library that will save you tons of time and help your website be secure. But when you reach out to an expert on that platform they will know the direction to steer you in or even like I do for my WordPress clients install and configure my base plugins for them as a part of the process.

Now this is going to be a common theme throughout this whole post and I’ll go into the details in its own section but this will save you time and money because you don’t have to spend so much time learning all the ins and outs of the tools you can focus on learning what parts of the tools you’ll need to know for maintenance and minor changes.

Outside perspective (valuable for all sorts of spots of running an online business)

I know that many, myself included, have struggled at one point or another with “getting in our own way”.

Yup, that’s a thing.

You could be self-sabotaging or not seeing an opportunity or stuck hitting the same wall over and over again or… the possibilities are endless.

But when it comes to your website having another set of dedicated expert eyes to look it over is going to be very valuable.

You’re going to see gaps in the content that happen naturally because you know exactly what you mean but others may not.
They will also be able to give you ideas on what you can do to connect with your audience and how to display that content effectively.

And I help my clients with their Google Analytics so that we can make educated changes to the site rather than guessing what works and doesn’t. Which is a great part of the long-term strategy for online business growth….

pst…let me tell you a secret.

Websites are never fully finished. You’re constantly experimenting and trying new things as well as growing your brand so it is important to keep fresh eyes helping to guide you on your way, think outside the box, and make sure all the important pieces are there.

Quick a cake break…

I want to share with you an analogy I came up with while discussing this over coffee with other online entreprenuers.

I bet you can make a cake. And I bet that it is delicious and perfect and just exactly what a cake should be.

Now picture the setting.

It’s a wedding. You can make a cake and it fits all the requirements of what a cake should be…. but do you make your own cake?

Sometimes but more often than not we head straight to an industry professional who knows the tools of the trade, deals with cakes all day everyday and can make a beautiful masterpiece for the happy couple to share with their guests.

So why do you try to make a homemade cake for your online business? Doesn’t it deserve an experts touch to make it exactly what you dream of?

Chew on that for a bit…

expertise in lead generation strategy and how to create an effective website layout design to attract your client

saves you time and money

Frustration central

if you aren’t enjoying it then DIY is not the route for you – you can get a great understanding of how to interact with your site even if you didn’t do the design yourself

To wrap it up…

I want you to consider one more thing as you go forward.

Your web designer is a great tool to have in your tool belt. They know their industry and have multiple strategies up their sleeves to help you create the website that is best optimized for you.

So even if you want to make changes down the road consulting with them for their ideas is a great way to make sure your website stays professional, cohesive, and on point for you. Think about it this way. I’m sure you’ve seen an older house while out on the road.

You can clearly tell where the original house began and ended because different sections were added at a different time. Presumably by different people with different ideas and materials available to them. This can happen to websites too if you aren’t careful.

And that really can undermine your message so consider reaching out for a consultation or a small add-on project to help keep everything nice and beautiful for your online business.

 

Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.

No email list? How to still get visible and grow your business without one

Are you an online service provider struggling to get noticed by your dream clients or get your services booked up? And you aren't quite ready for the commitment that comes with an email list? While it is still crazy important for long term growth here are some ideas you can use to get visible while you get your email list in order.
Sometimes you may not be ready for an email list and all that goes with it…
That’s ok, it can be scary to get into when you aren’t fully ready.
I’m always going to advise starting to grow your list because it gives you more power and you can work out the kinks early.
But I know that it may take some time.
In the meanwhile, I don’t want you to not do anything for growing your business.
Here are some things you can do while you are gearing up for a list…even though you should get yourself an email list going.  It’s never a good idea to wait out of fear until you’re ready to pull the trigger on these things. Do things to help you get closer to the goal and keep moving forward.

Turn to your current clients.

Treat current clients like gold and give them an experience they are excited to share with everyone.

This is a great way to grow your referral network. And you never know people may not be the right fit right now but they will remember you when they are especially if their friend referred you.
They are also a great resource to talk to and find out what content you could create to help others with similar problems.

SEO Strategy

Invest in your blog content’s SEO strategy.
This one is huge for residual traffic and getting found in the first place.
It may take some time, money, and frustration at first but it will pay off in the end. I only say frustration because it takes a while sometimes for your efforts to pay off and that can be really frustrating because you’ll want to try different strategies and see what works.
But coming up with a plan for your content and taking the time to implement it, learn about it or pay someone else to take it over will really help you show up in search results.
And this even helps with things like Pinterest and Facebook because Google is now searching and returning that content.

Local Connections

Don’t underestimate the power of using local connections to grow your business.
Local connections are a great networking resource as well as being a great place to start growing your email list.
When doing local events as long as you can capture and keep confirmation from them when they sign up you can add your local network to your list and start growing your online presence that way.
There are a lot of rules when it comes to what you can and can’t do with email signups so do some research before you start collecting and making sure you are compliant with the Anti-spam laws.

Testimonials are POWERFUL

Testimonials are a powerful method for attracting new clients and getting your name out there.
Sometimes you’ll see testimonials referred to as social proof.
And that is exactly what they are proof from people to people. There is another level of confidence people gain from having this outside source backing up what you are saying through your content.
Start gathering testimonials that you can sprinkle throughout your site, use on your social media, or put up around your office to remind you how amazing you are!

Invest in an awesome website

And the last suggestion I’m going to share with you for growing your business without an email list is to invest in an awesome website.
Your website is your online space to connect with and convert visitors to clients or customers and you need to have a strong online space to accomplish that.
It is especially important to have a strong website because your visitors may not come back so you’ll want it to be clear and have a strong flow that helps first-time visitors move through your site getting to know you and connecting so that they do remember you and what you do when they need your services.
Your website is the best place to connect the “what” you do with the “who” you serve and clearly make that connection with your visitors.
So if you aren’t ready to start working on growing your list right now my best piece of advice to you is to put in the time and energy to make your website functional, professional and clear.
And I can help you with that.

Are you my next dream client? Let’s get started!

Are you an online service provider struggling to get noticed by your dream clients or get your services booked up? And you aren't quite ready for the commitment that comes with an email list? While it is still crazy important for long term growth here are some ideas you can use to get visible while you get your email list in order.
Are you an online service provider struggling to get noticed by your dream clients or get your services booked up? And you aren't quite ready for the commitment that comes with an email list? While it is still crazy important for long term growth here are some ideas you can use to get visible while you get your email list in order.
Are you an online service provider struggling to get noticed by your dream clients or get your services booked up? And you aren't quite ready for the commitment that comes with an email list? While it is still crazy important for long term growth here are some ideas you can use to get visible while you get your email list in order.
Are you an online service provider struggling to get noticed by your dream clients or get your services booked up? And you aren't quite ready for the commitment that comes with an email list? While it is still crazy important for long term growth here are some ideas you can use to get visible while you get your email list in order.

5 secrets to getting more life out of your old blog posts

Do you hate creating content for your online business? Here is how I get more life out of my old blog posts without having to create new content and stress out about yet another thing I need to do to grow my online business

When you feel like you’ve got 8 zillions things on your list but growing your reach is still a priority…

That’s exactly when you should rely on your old blog content to increase your reach.

Just because it is older content and you’ve already hit that publish button does not mean that those posts have somehow lost their spark.

And in fact, they may be just as relevant today as they were when you posted them.

So let’s dive into how you can get more life from those old blog posts content to keep driving traffic and give you a break from creating new content.all.the.time…

Sound good?

Promote again

Like I said before just because your older content is older doesn’t mean it doesn’t still add value to your audience. Spend some time evaluating your archives.

Does the post still hold value and relevance? Great!

Add it to your social media calendar and share that content again.

And if you feel like people are going to call you out on this we need to adjust your mindset.

Consider first the lifecycle of a particular piece of content.

Twitter? Maybe minutes.

Facebook?? Maybe a few hours.

Instagram? Maybe a day.

And then your post is buried by newer content. This is why you should be worried first of all because it is more than likely that a LARGE segment of your audience didn’t see your posts in the first place.

Secondly, I imagine you are trying to grow your audience. This new segment of your audience has never even had the chance to see you promote your older content.

See why it’s important to promote again and again?

Update the content and repost

Ok so maybe not all of your content is ready to just share again.

That’s cool too.

Take a few minutes and brainstorm how you can freshen up the content to make it relevant again and either update it or repost it bringing it to the top of your blog feed.

This is a great way to spend a short period of time on your content or when you feel the crunch and aren’t inspired to create new content.

This, in fact, is a great way to make sure your older content stays relevant too sometimes your blog posts get out there and they have something that is dated. That’s ok but make sure that it stays current shows your audience and blog post readers that you are on top of your industry.

Create supporting posts to drive traffic to older content (internal linking)

Sometimes you have a few more ideas after you post that original content. There isn’t any rule out there that says…you can’t make a new post that supports the older one.

This is another quick way to get content out there without having to write a full-length post when you are feeling overwhelmed.

Add an intro talking about the older content and that you have some more to add to it. Then link to it so that people can find both pieces easily.

This is also really great if you find a blog post that is really popular and then you create an infographic or a content download based on it.

Publish the new stuff while referencing the older content to keep it alive.

Re-envision the content opt-in an opt-in a video an audio to share with your audience

I talked briefly about in my last point but you can always revision the delivery of your content.

Some people love reading long-form blog posts while others really like learning from video.

And there really aren’t any rules. So make the same core content into 3 or 4 different formats & repurpose to stretch that one piece of content out over the course of the year.

Create blog posts from old social media content

If you have a series of social media post that provides a lot of value on the same topic.

Combine all of them into a blog post. This content will live longer than the social media posts and you can continually promote it to send traffic throughout the year rather than feeling like you have to share the series again and again on social media.

Or make it go the other way.

Break a blog post down into a series of value-based social media content to encourage your audience to check out the full blog post.

This is a great way to repurpose content in both directions because some people may miss one or two of your social media posts and want to get more. While others in your audience aren’t even aware of the valuable content in your blog archives. Which makes this a great way to connect with your audience and not have to create entirely new content all the time.

Now it’s your turn!

What is your number 1 question about getting more life out of your old blog posts? Let me know in the comments!


Almost every piece of copy that you create for your business has the purpose of connecting, attracting, or converting. But how do you do that? Where do you start? How on earth do you write copy that is irresistible to your dream clients? Get your copy now!
These were all problems I struggled with when it came to writing copy for my business. I needed to know how to get my message out there and in a way that connected and my dream client could tell that I was writing for them. But I didn’t really know where to start. So I did a lot of trial and error and came up with 12 tips for writing Irresistible copy for your business!
Almost every piece of copy that you create for your business has the purpose of connecting, attracting, or converting. But how do you do that? Where do you start? How on earth do you write copy that is irresistible to your dream clients?
These were all problems I struggled with when it came to writing copy for my business. I needed to know how to get my message out there and in a way that connected and my dream client could tell that I was writing for them. But I didn’t really know where to start. So I did a lot of trial and error and came up with 12 tips for writing Irresistible copy for your business!
Do you hate creating content for your online business? Here is how I get more life out of my old blog posts without having to create new content and stress out about yet another thing I need to do to grow my online business
Do you hate creating content for your online business? Here is how I get more life out of my old blog content without having to create new content and stress out about yet another thing I need to do to grow my online business
Do you hate creating content for your online business? Here is how I get more life out of my old blog content without having to create new content and stress out about yet another thing I need to do to grow my online business
Do you hate creating content for your online business? Here is how I get more life out of my old blog content without having to create new content and stress out about yet another thing I need to do to grow my online business

The Truth About 1-Hit Webinar Successes + How You Can Have One Too

If you’ve been reading business blogs or been part of the online biz world for a while, then you’ve probably come across those too-good-to-be-true $50K from 1 Webinar” and “How I Made 6-figures In One Year” case-studies.

You know the ones that sound so good, and break everything into a simple step-by-step process that sound like anyone could do it? Yeah. They’re hard to ignore.

Even to the most level-headed and practical people, their lure is hard to escape. Those claims are so enchanting!  

I mean, they’re the dream, aren’t they? Put in a little work for tons of return. Sigh. If only…

But really those claims are little more than success and get-rich-quick porn. And just like porn, those case studies aren’t revealing the whole picture.

Because the full picture isn’t sexy.

That Super Profitable Webinar? Took AT LEAST 6-months to plan and perfect. Not to mention the fact that they probably already had an established and warm audience.

That hit product or course? Went through many iterations, tests, beta trials, and tweaks.

Often that overnight success? It was 6-years in the making.

That 6-Figure Year? Came after YEARS of barely making money from the biz (and usually those 6-figures were net revenue and not profit).

How do I know?  I’ve seen the behinds the scenes…the real, all curtains pulled back, inside look.

Sure, there are some people who have legit struck it big in a short time.  But like a Jobs, Bezos, or Zuckerberg those cases are a RARE FIND.

And I hate to break it to you. But you’re likely not one of them. It’s simple math.

Wheww! That felt kind of ranty. I know. But the reason why I feel so strongly about this is that I want people to have REAL results. I want people to be in it for the long haul.

I’ve had countless discovery calls with people who come with so-and-so’s $50K Webinar Blueprint and want me to write copy to implement it. Often they have no set or tested product, no sizeable audience, and they want to do it within the next 2 months.

GAHHH!

I always try to reel them in, but they don’t want to hear it because they “know” it’s possible because they know of someone who did it.

I took on exactly ONE client with such a request. It was my early days. And guess what? The launch tanked. Like I knew it would.

Never again! Now I offer my strategy services first. Then copy.

So here’s the deal. I don’t want you to try that too.

Pulling-off that launch in 2-weeks is likely going to result in heartache, trust me. Here’s what you should do instead:

 

  • Question your reasons for wanting to launch your service, product, or course
    A lot of people seem to approach online business as if it’s the easiest thing in the world. Often they feel like success is just around the corner.

    I find that people feel that way when they have something to prove or they need money quick. So they see these incredible success stories, and they think they’ll get the same results in no time.

    That’s why I cannot stress enough that you should make sure you’re launching something for the right reasons. If you need a quick buck or need to make ends meet now, this NOT the way. It’s soooooo much more work than it seems like. To have a super successful launch, you need to have a really solid base (think audience, authority, & money), especially if you’re trying to do it on a whim.

    And when you try to launch something quick, you HAVE to cut corners. Often that means that you don’t take the time to create a worthwhile product or service, and that you don’t take the time to find out if your audience actually wants it BEFORE creating it.

    So, is your goal to REALLY serve your audience? Or is it to pad your wallet?

 

 

  • Create a strong foundation for your business FIRST
    A lot of people want to enter online business by launching a course or product. That’s gonna be an uphill battle. Because if you’re just starting, you need a foundation of people who trust you enough to give you money. And often that doesn’t happen until you’ve been around for a while and proven that you’re a trustworthy, and likable business. Here are some business foundation basics:
  • DO YOUR RESEARCH (in all caps because it’s sooooo crucial!)
  • Research your market. Who are you competitors and what has been said about your topic already (whether by your competitors or in books by experts)? What holes are there in the coverage of what’s out there? What makes you different than anyone else? What makes your perspective unique? (and it is unique, you just have to pinpoint it).
  • Research your audience. No, I’m not talking about making a little avatar with demographics, and a little description of who they are. And also no, simply naming your avatar and giving it human characteristics and personality traits won’t do. I’m talking about finding what they’re saying about their pains, what they wish their solution was like, what solving their problems would really mean for them and their lives. I’m talking about getting their actual words. They’re out there, trust me. This is the #1 thing I do before writing copy for anyone, even myself. You can find their words on the internet, or by talking to them. (The latter would be so, so good for you and how you think of your audience overall)
  • Work on developing your unique voice and message
    Remember this: No message, No voice, No following.
    There are tons of people who start businesses on your same topic every day. That means that there is tons of noise. If you don’t set yourself apart with your message, you will NOT stand out. You will get lost in the static of thousands of people saying, “hey, pick me!”
    There is NOTHING wrong with being one of many people who do what you do, but your take has to be different than everyone else’s. What is your strong opinion? What is your highest vision? How will what you do change the world in a specific way?
    I’ll give you an example: I’m a conversion strategist and copywriter. There are thousands of those. But here’s what makes me different:
    I have a vision that having women of color in highest levels of leadership and economic power will lead to racial and gender equality. And everything I do is in service of that vision. That means that I directly support women of color and the allies who support this cause.
    Yes, I have very strong opinions about business, and copywriting and launch strategy, and I could build a really solid platform on these strong opinions. But to me, this opinions all lead to a grander purpose. And that sets me apart.
  • Have defined frameworks and ideas (aka. Rack up experience in your field)
    This is important. It’s difficult to have really strong opinions that you’re able to implement on WITHOUT feeling like an impostor if you haven’t done it enough times to solidify your ideas and frameworks.
    So before you start launching some poorly designed products and courses you HOPE will make you money, spend time honing your skills and learning from the process. By doing this, you’ll be soooo much more confident and prepared to create something that’s really worth selling.
  • Build your following and a strong relationship with your audience NOW.
    I heard countless stories of people who have been in business for a few months (sometimes even a year) who tried to sell with one webinar and felt so discouraged when it flopped.

    Here’s the thing, if you haven’t been creating loads of free value (whether through blogging, social media, of live video), and building your audience, selling from one webinar is most definitely gonna be a flop, unless, of course, you have something out of this world amazing (like chocolate with zero calories). Those people don’t trust you yet. Whether online or not, business is ALL ABOUT RELATIONSHIPS.

    This is becoming truer and truer. People are smart. They’ve been around. They’ve seen the tactics. And after years of automation, click-bait content, and crappy online products, they’re slower to buy. But they’ll buy if they trust you and know you. WELL.  

    So put your stuff out there CONSISTENTLY before launching something, and work on growing your list keeping in mind that normal conversion rates show that only 2-3% of a WARM, TRUSTING audience will buy.

    (Hint: Doing this will be easier if you have your foundations (see above) set.
  • Vet, test, and refine your offer
    Once you have excellent relationships with the people in your audience, you can start asking them more and more what they want and need from you, and how. You can run your ideas by them, and ask them about their interest. And if they’re interested, that’s your green light to produce it. If not, keep having conversations with them until you find something that would work for you and them.

    Then when you make it, your can sell it at a beta price and have them help you fine tune it so you can tweak and perfect it.

    (You can get really high level and sell your offer at a test price before you even make it. That way you don’t pay for production out of pocket.)

    Then once you have people raving to you about your results (testimonials), you’ll know it’s ready to take to market and sell to a wider audience for a higher price.

    And here’s the kicker, if people who tested it love it so much, they’ll do a lot of the selling work for you. They’ll tell their friends and vouch for you and your offer. Win-win.

 

Want my other tips on making sure your Online Business is on track? I lay it down with this post on 5 Mistakes That Are Keeping Your Business From Success (Don’t worry. I tell you how to fix them 😉

Violeta Potter, Conversion Strategist & Copywriter

Violeta Potter is a conversion strategist & copywriter who has a vision that having women of color in highest levels of leadership and economic power will lead to racial and gender equality. She serves this vision by providing high-level mindset and business consulting & conversion strategy & copywriting services to women of color and the allies who support this cause. You can get in touch with her through her website www.violetapotter.com or by sending her an email to hello@violetapotter.com

2017-11-20T08:06:47+00:00

Violeta Potter is a conversion strategist & copywriter who has a vision that having women of color in highest levels of leadership and economic power will lead to racial and gender equality. She serves this vision by providing high-level mindset and business consulting & conversion strategy & copywriting services to women of color and the allies who support this cause. You can get in touch with her through her website www.violetapotter.com or by sending her an email to hello@violetapotter.com

webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business
webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business
webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business
webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business

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3 Fundamentals You need to understand about SEO for your online business

SEO for your business is important for growing your presence online. But where do you start, what do you need to know...here are the 3 fundamentals of SEO you need to understand to get started growing your online business.

I’m going to go ahead and say it before we even get started talking about 3 important SEO fundamentals.

You’re never going to have as much time and expertise as an SEO expert.

There is a LOT of information and strategies and just a basic understanding of how Google works to pull in search results for you to know and also run your business. You’ll always benefit from hiring an expert.

But that doesn’t mean you can’t get started and do some things to improve your SEO strategies.

In fact, I think ignoring it until you can hire it out or just ignoring it in general, is going to slow your growth down and frustrate you with the limited progress you are seeing. Don’t expect results overnight and settle in for the long haul are my best two pieces of advice when it comes to making this kind of strategy change. Which brings me to my first point.

It’s an ongoing process

As buy entrepreneurs, we have a LOT of irons in the fire. We have tons or strategies to implement, administration work to complete, client projects, marketing… on and on.

Inherently we love fix it and forget it kind of systems and processes for our business. I get it, I love that too which is why I use a system to send out payment reminders, workflow items, and paid receipts.

But your SEO strategy and your website for that matter are not one of those systems.

It’s typically a lot of work up front with ongoing work daily/weekly/monthly but there is always something you can tweak, experiment, implement when it comes to SEO.

And even that upfront work may come in chunks, for example, you work on optimizing one page on your website each week until you work through all of them or you could try to bust out the entire thing in 1 – 2 days. There is no way to get around it… and with every new blog post you publish there are SEO steps you need to take with those too.

So cut yourself some slack, spend some time getting your strategies planned out, and start slowly working through your lists because it’s a never-ending process. Trying to stuff everything in a short period of time is just going to burn you out and cause you to miss out on the biggest lessons you can get from experimenting and learning what works best for your business.

SEO isn’t about keyword stuffing

There are very few things that the word stuffing brings to mind that are positive, the Thanksgiving turkey…stuffed pasta shells…stuffed pillowcases… but like your belly after stuffing yourself with turkey your blog posts also feel bad when stuffed with keywords.

It makes your readers miserable because you’re trying to get all the fancy buzzwords in and every possible combination of your topic so that search engines pick you up.

Fortunately, search engines no longer work that way, ranking your content based on the number of times the search word shows up in your content.

We can all breathe a sigh of relief because not only do we not have to figure out how to get our point across while sounding like robots our readers can enjoy our content instead of wading through the muck.

Search engines and their algorithms have come such a long way and can recognize when a blog is doing this, therefore, hurting your chances of getting seen rather than being seen. They realized the value that content can provide readers and found a way to reward those that are using keyword appropriately to build their content empire not just trying to stuff everything they can into one article.

So with a few simple steps you can optimize your posts and write for real people at the same time.

Step 1: pick your topic

Step 2: come up with a few keywords to use throughout your content

Step 3: write like you are talking to a person and sprinkle in your identified keywords.

It’s that easy to get started. Don’t overcomplicate it right out of the gate.

The almighty algorithms

It’s so easy to get worked up in trying to learn everything you can about every single SEO strategy. SEO is a game changer for your online business.

It’s important.

But don’t forget Google uses over 200 signals to determine ranking.

There is no single strategy that is going to blow your analytics up overnight. On the flipside, there is no one thing you can do to hurt your businesses SEO.

It’s a lot of different elements that come together, which is why when you can I recommend you hire an expert to help. There are just toooooooo many things for you as a busy entrepreneur to keep up with and implement.

Your Turn!

What are you biggest SEO questions? Why haven’t you started your SEO strategy? Let me know in the comments!

Pin one of the hidden images SEO fundamentals to your Pinterest board!

 

 

SEO for your business is important for growing your presence online. But where do you start, what do you need to know...here are the 3 fundamentals of SEO you need to understand to get started growing your online business.
SEO for your business is important for growing your presence online. But where do you start, what do you need to know...here are the 3 fundamentals of SEO you need to understand to get started growing your online business.
SEO for your business is important for growing your presence online. But where do you start, what do you need to know...here are the 3 fundamentals of SEO you need to understand to get started growing your online business.
SEO for your business is important for growing your presence online. But where do you start, what do you need to know...here are the 3 fundamentals of SEO you need to understand to get started growing your online business.

Using the Divi WordPress theme? 5 reasons to hire a designer

Starting your online business is easy.

Deciding you want to do it is the first step.

Securing all the social media profiles is number two.

But somewhere around this point, you start hitting some bumps in the road.

It’s time to start your website.

Your 24/7 home that you have entire creative control over….but the process isn’t very well outlined there are a million choices and geez…you’re just getting started so hiring someone to help is OVERWHELMING.

I know…

It is a story I hear over and over again in the online community and the outcome?

DIY-ing it because there are so many tools available to get you started that you don’t need an expert by your side. You decide to take the plunge and get something up there becasue good enough is good enough, right?

Sorry but that thinking is going to end up costing you time, clients, and $$$….

Seriously.

What is the number one thing that you do every time you land on a website? You may not even think about it because it all happens so fast…

But you make a determination if that website is credible, professional, and worthy of your time and potentially money.

And if you are being totally honest with yourself you can tell when someone has DIY-ed it and it wasn’t what they’re an expert at. You know you can.

Even with all the builders and tools out there, you should still hire a web designer to get you rolling. I’ll tell you why in just a second.

But first, let’s take a second to talk about WordPress and the Divi theme.

It’s great and it really lets you have control over everything without having to touch a bit of code so you can feasibly make a good enough website with the drag and drop builder… but the magic I think comes from being able to make changes and adjustments later with ease so you don’t feel like you are constantly bothering your designer to make minor changes.

So let’s dive into my 5 reasons you should still hire a web designer even if you are using a Template builder for your website.

Familiarity with the tools

One big reason to hire a web designer is that they are already familiar with the tools. Whether that is WordPress, the Divi Theme, another theme or another platform.

They know the ins and outs and can help set your website up for long-term success.

For example, you may or may not be aware of some security plugins or an extension to the media library that will save you tons of time and help your website be secure. But when you reach out to an expert on that platform they will know the direction to steer you in or even like I do for my WordPress clients install and configure my base plugins for them as a part of the process.

Now this is going to be a common theme throughout this whole post and I’ll go into the details in its own section but this will save you time and money because you don’t have to spend so much time learning all the ins and outs of the tools you can focus on learning what parts of the tools you’ll need to know for maintenance and minor changes.

Outside perspective (valuable for all sorts of spots of running an online business)

I know that many, myself included, have struggled at one point or another with “getting in our own way”.

Yup, that’s a thing.

You could be self-sabotaging or not seeing an opportunity or stuck hitting the same wall over and over again or… the possibilities are endless.

But when it comes to your website having another set of dedicated expert eyes to look it over is going to be very valuable.

You’re going to see gaps in the content that happen naturally because you know exactly what you mean but others may not.
They will also be able to give you ideas on what you can do to connect with your audience and how to display that content effectively.

And I help my clients with their Google Analytics so that we can make educated changes to the site rather than guessing what works and doesn’t. Which is a great part of the long-term strategy for online business growth….

pst…let me tell you a secret.

Websites are never fully finished. You’re constantly experimenting and trying new things as well as growing your brand so it is important to keep fresh eyes helping to guide you on your way, think outside the box, and make sure all the important pieces are there.

Quick a cake break…

I want to share with you an analogy I came up with while discussing this over coffee with other online entreprenuers.

I bet you can make a cake. And I bet that it is delicious and perfect and just exactly what a cake should be.

Now picture the setting.

It’s a wedding. You can make a cake and it fits all the requirements of what a cake should be…. but do you make your own cake?

Sometimes but more often than not we head straight to an industry professional who knows the tools of the trade, deals with cakes all day everyday and can make a beautiful masterpiece for the happy couple to share with their guests.

So why do you try to make a homemade cake for your online business? Doesn’t it deserve an experts touch to make it exactly what you dream of?

Chew on that for a bit…

expertise in lead generation strategy and how to create an effective website layout design to attract your client

saves you time and money

Frustration central

if you aren’t enjoying it then DIY is not the route for you – you can get a great understanding of how to interact with your site even if you didn’t do the design yourself

To wrap it up…

I want you to consider one more thing as you go forward.

Your web designer is a great tool to have in your tool belt. They know their industry and have multiple strategies up their sleeves to help you create the website that is best optimized for you.

So even if you want to make changes down the road consulting with them for their ideas is a great way to make sure your website stays professional, cohesive, and on point for you. Think about it this way. I’m sure you’ve seen an older house while out on the road.

You can clearly tell where the original house began and ended because different sections were added at a different time. Presumably by different people with different ideas and materials available to them. This can happen to websites too if you aren’t careful.

And that really can undermine your message so consider reaching out for a consultation or a small add-on project to help keep everything nice and beautiful for your online business.

 

Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.

No email list? How to still get visible and grow your business without one

Are you an online service provider struggling to get noticed by your dream clients or get your services booked up? And you aren't quite ready for the commitment that comes with an email list? While it is still crazy important for long term growth here are some ideas you can use to get visible while you get your email list in order.
Sometimes you may not be ready for an email list and all that goes with it…
That’s ok, it can be scary to get into when you aren’t fully ready.
I’m always going to advise starting to grow your list because it gives you more power and you can work out the kinks early.
But I know that it may take some time.
In the meanwhile, I don’t want you to not do anything for growing your business.
Here are some things you can do while you are gearing up for a list…even though you should get yourself an email list going.  It’s never a good idea to wait out of fear until you’re ready to pull the trigger on these things. Do things to help you get closer to the goal and keep moving forward.

Turn to your current clients.

Treat current clients like gold and give them an experience they are excited to share with everyone.

This is a great way to grow your referral network. And you never know people may not be the right fit right now but they will remember you when they are especially if their friend referred you.
They are also a great resource to talk to and find out what content you could create to help others with similar problems.

SEO Strategy

Invest in your blog content’s SEO strategy.
This one is huge for residual traffic and getting found in the first place.
It may take some time, money, and frustration at first but it will pay off in the end. I only say frustration because it takes a while sometimes for your efforts to pay off and that can be really frustrating because you’ll want to try different strategies and see what works.
But coming up with a plan for your content and taking the time to implement it, learn about it or pay someone else to take it over will really help you show up in search results.
And this even helps with things like Pinterest and Facebook because Google is now searching and returning that content.

Local Connections

Don’t underestimate the power of using local connections to grow your business.
Local connections are a great networking resource as well as being a great place to start growing your email list.
When doing local events as long as you can capture and keep confirmation from them when they sign up you can add your local network to your list and start growing your online presence that way.
There are a lot of rules when it comes to what you can and can’t do with email signups so do some research before you start collecting and making sure you are compliant with the Anti-spam laws.

Testimonials are POWERFUL

Testimonials are a powerful method for attracting new clients and getting your name out there.
Sometimes you’ll see testimonials referred to as social proof.
And that is exactly what they are proof from people to people. There is another level of confidence people gain from having this outside source backing up what you are saying through your content.
Start gathering testimonials that you can sprinkle throughout your site, use on your social media, or put up around your office to remind you how amazing you are!

Invest in an awesome website

And the last suggestion I’m going to share with you for growing your business without an email list is to invest in an awesome website.
Your website is your online space to connect with and convert visitors to clients or customers and you need to have a strong online space to accomplish that.
It is especially important to have a strong website because your visitors may not come back so you’ll want it to be clear and have a strong flow that helps first-time visitors move through your site getting to know you and connecting so that they do remember you and what you do when they need your services.
Your website is the best place to connect the “what” you do with the “who” you serve and clearly make that connection with your visitors.
So if you aren’t ready to start working on growing your list right now my best piece of advice to you is to put in the time and energy to make your website functional, professional and clear.
And I can help you with that.

Are you my next dream client? Let’s get started!

Are you an online service provider struggling to get noticed by your dream clients or get your services booked up? And you aren't quite ready for the commitment that comes with an email list? While it is still crazy important for long term growth here are some ideas you can use to get visible while you get your email list in order.
Are you an online service provider struggling to get noticed by your dream clients or get your services booked up? And you aren't quite ready for the commitment that comes with an email list? While it is still crazy important for long term growth here are some ideas you can use to get visible while you get your email list in order.
Are you an online service provider struggling to get noticed by your dream clients or get your services booked up? And you aren't quite ready for the commitment that comes with an email list? While it is still crazy important for long term growth here are some ideas you can use to get visible while you get your email list in order.
Are you an online service provider struggling to get noticed by your dream clients or get your services booked up? And you aren't quite ready for the commitment that comes with an email list? While it is still crazy important for long term growth here are some ideas you can use to get visible while you get your email list in order.

5 secrets to getting more life out of your old blog posts

Do you hate creating content for your online business? Here is how I get more life out of my old blog posts without having to create new content and stress out about yet another thing I need to do to grow my online business

When you feel like you’ve got 8 zillions things on your list but growing your reach is still a priority…

That’s exactly when you should rely on your old blog content to increase your reach.

Just because it is older content and you’ve already hit that publish button does not mean that those posts have somehow lost their spark.

And in fact, they may be just as relevant today as they were when you posted them.

So let’s dive into how you can get more life from those old blog posts content to keep driving traffic and give you a break from creating new content.all.the.time…

Sound good?

Promote again

Like I said before just because your older content is older doesn’t mean it doesn’t still add value to your audience. Spend some time evaluating your archives.

Does the post still hold value and relevance? Great!

Add it to your social media calendar and share that content again.

And if you feel like people are going to call you out on this we need to adjust your mindset.

Consider first the lifecycle of a particular piece of content.

Twitter? Maybe minutes.

Facebook?? Maybe a few hours.

Instagram? Maybe a day.

And then your post is buried by newer content. This is why you should be worried first of all because it is more than likely that a LARGE segment of your audience didn’t see your posts in the first place.

Secondly, I imagine you are trying to grow your audience. This new segment of your audience has never even had the chance to see you promote your older content.

See why it’s important to promote again and again?

Update the content and repost

Ok so maybe not all of your content is ready to just share again.

That’s cool too.

Take a few minutes and brainstorm how you can freshen up the content to make it relevant again and either update it or repost it bringing it to the top of your blog feed.

This is a great way to spend a short period of time on your content or when you feel the crunch and aren’t inspired to create new content.

This, in fact, is a great way to make sure your older content stays relevant too sometimes your blog posts get out there and they have something that is dated. That’s ok but make sure that it stays current shows your audience and blog post readers that you are on top of your industry.

Create supporting posts to drive traffic to older content (internal linking)

Sometimes you have a few more ideas after you post that original content. There isn’t any rule out there that says…you can’t make a new post that supports the older one.

This is another quick way to get content out there without having to write a full-length post when you are feeling overwhelmed.

Add an intro talking about the older content and that you have some more to add to it. Then link to it so that people can find both pieces easily.

This is also really great if you find a blog post that is really popular and then you create an infographic or a content download based on it.

Publish the new stuff while referencing the older content to keep it alive.

Re-envision the content opt-in an opt-in a video an audio to share with your audience

I talked briefly about in my last point but you can always revision the delivery of your content.

Some people love reading long-form blog posts while others really like learning from video.

And there really aren’t any rules. So make the same core content into 3 or 4 different formats & repurpose to stretch that one piece of content out over the course of the year.

Create blog posts from old social media content

If you have a series of social media post that provides a lot of value on the same topic.

Combine all of them into a blog post. This content will live longer than the social media posts and you can continually promote it to send traffic throughout the year rather than feeling like you have to share the series again and again on social media.

Or make it go the other way.

Break a blog post down into a series of value-based social media content to encourage your audience to check out the full blog post.

This is a great way to repurpose content in both directions because some people may miss one or two of your social media posts and want to get more. While others in your audience aren’t even aware of the valuable content in your blog archives. Which makes this a great way to connect with your audience and not have to create entirely new content all the time.

Now it’s your turn!

What is your number 1 question about getting more life out of your old blog posts? Let me know in the comments!


Almost every piece of copy that you create for your business has the purpose of connecting, attracting, or converting. But how do you do that? Where do you start? How on earth do you write copy that is irresistible to your dream clients? Get your copy now!
These were all problems I struggled with when it came to writing copy for my business. I needed to know how to get my message out there and in a way that connected and my dream client could tell that I was writing for them. But I didn’t really know where to start. So I did a lot of trial and error and came up with 12 tips for writing Irresistible copy for your business!
Almost every piece of copy that you create for your business has the purpose of connecting, attracting, or converting. But how do you do that? Where do you start? How on earth do you write copy that is irresistible to your dream clients?
These were all problems I struggled with when it came to writing copy for my business. I needed to know how to get my message out there and in a way that connected and my dream client could tell that I was writing for them. But I didn’t really know where to start. So I did a lot of trial and error and came up with 12 tips for writing Irresistible copy for your business!
Do you hate creating content for your online business? Here is how I get more life out of my old blog posts without having to create new content and stress out about yet another thing I need to do to grow my online business
Do you hate creating content for your online business? Here is how I get more life out of my old blog content without having to create new content and stress out about yet another thing I need to do to grow my online business
Do you hate creating content for your online business? Here is how I get more life out of my old blog content without having to create new content and stress out about yet another thing I need to do to grow my online business
Do you hate creating content for your online business? Here is how I get more life out of my old blog content without having to create new content and stress out about yet another thing I need to do to grow my online business

The Truth About 1-Hit Webinar Successes + How You Can Have One Too

If you’ve been reading business blogs or been part of the online biz world for a while, then you’ve probably come across those too-good-to-be-true $50K from 1 Webinar” and “How I Made 6-figures In One Year” case-studies.

You know the ones that sound so good, and break everything into a simple step-by-step process that sound like anyone could do it? Yeah. They’re hard to ignore.

Even to the most level-headed and practical people, their lure is hard to escape. Those claims are so enchanting!  

I mean, they’re the dream, aren’t they? Put in a little work for tons of return. Sigh. If only…

But really those claims are little more than success and get-rich-quick porn. And just like porn, those case studies aren’t revealing the whole picture.

Because the full picture isn’t sexy.

That Super Profitable Webinar? Took AT LEAST 6-months to plan and perfect. Not to mention the fact that they probably already had an established and warm audience.

That hit product or course? Went through many iterations, tests, beta trials, and tweaks.

Often that overnight success? It was 6-years in the making.

That 6-Figure Year? Came after YEARS of barely making money from the biz (and usually those 6-figures were net revenue and not profit).

How do I know?  I’ve seen the behinds the scenes…the real, all curtains pulled back, inside look.

Sure, there are some people who have legit struck it big in a short time.  But like a Jobs, Bezos, or Zuckerberg those cases are a RARE FIND.

And I hate to break it to you. But you’re likely not one of them. It’s simple math.

Wheww! That felt kind of ranty. I know. But the reason why I feel so strongly about this is that I want people to have REAL results. I want people to be in it for the long haul.

I’ve had countless discovery calls with people who come with so-and-so’s $50K Webinar Blueprint and want me to write copy to implement it. Often they have no set or tested product, no sizeable audience, and they want to do it within the next 2 months.

GAHHH!

I always try to reel them in, but they don’t want to hear it because they “know” it’s possible because they know of someone who did it.

I took on exactly ONE client with such a request. It was my early days. And guess what? The launch tanked. Like I knew it would.

Never again! Now I offer my strategy services first. Then copy.

So here’s the deal. I don’t want you to try that too.

Pulling-off that launch in 2-weeks is likely going to result in heartache, trust me. Here’s what you should do instead:

 

  • Question your reasons for wanting to launch your service, product, or course
    A lot of people seem to approach online business as if it’s the easiest thing in the world. Often they feel like success is just around the corner.

    I find that people feel that way when they have something to prove or they need money quick. So they see these incredible success stories, and they think they’ll get the same results in no time.

    That’s why I cannot stress enough that you should make sure you’re launching something for the right reasons. If you need a quick buck or need to make ends meet now, this NOT the way. It’s soooooo much more work than it seems like. To have a super successful launch, you need to have a really solid base (think audience, authority, & money), especially if you’re trying to do it on a whim.

    And when you try to launch something quick, you HAVE to cut corners. Often that means that you don’t take the time to create a worthwhile product or service, and that you don’t take the time to find out if your audience actually wants it BEFORE creating it.

    So, is your goal to REALLY serve your audience? Or is it to pad your wallet?

 

 

  • Create a strong foundation for your business FIRST
    A lot of people want to enter online business by launching a course or product. That’s gonna be an uphill battle. Because if you’re just starting, you need a foundation of people who trust you enough to give you money. And often that doesn’t happen until you’ve been around for a while and proven that you’re a trustworthy, and likable business. Here are some business foundation basics:
  • DO YOUR RESEARCH (in all caps because it’s sooooo crucial!)
  • Research your market. Who are you competitors and what has been said about your topic already (whether by your competitors or in books by experts)? What holes are there in the coverage of what’s out there? What makes you different than anyone else? What makes your perspective unique? (and it is unique, you just have to pinpoint it).
  • Research your audience. No, I’m not talking about making a little avatar with demographics, and a little description of who they are. And also no, simply naming your avatar and giving it human characteristics and personality traits won’t do. I’m talking about finding what they’re saying about their pains, what they wish their solution was like, what solving their problems would really mean for them and their lives. I’m talking about getting their actual words. They’re out there, trust me. This is the #1 thing I do before writing copy for anyone, even myself. You can find their words on the internet, or by talking to them. (The latter would be so, so good for you and how you think of your audience overall)
  • Work on developing your unique voice and message
    Remember this: No message, No voice, No following.
    There are tons of people who start businesses on your same topic every day. That means that there is tons of noise. If you don’t set yourself apart with your message, you will NOT stand out. You will get lost in the static of thousands of people saying, “hey, pick me!”
    There is NOTHING wrong with being one of many people who do what you do, but your take has to be different than everyone else’s. What is your strong opinion? What is your highest vision? How will what you do change the world in a specific way?
    I’ll give you an example: I’m a conversion strategist and copywriter. There are thousands of those. But here’s what makes me different:
    I have a vision that having women of color in highest levels of leadership and economic power will lead to racial and gender equality. And everything I do is in service of that vision. That means that I directly support women of color and the allies who support this cause.
    Yes, I have very strong opinions about business, and copywriting and launch strategy, and I could build a really solid platform on these strong opinions. But to me, this opinions all lead to a grander purpose. And that sets me apart.
  • Have defined frameworks and ideas (aka. Rack up experience in your field)
    This is important. It’s difficult to have really strong opinions that you’re able to implement on WITHOUT feeling like an impostor if you haven’t done it enough times to solidify your ideas and frameworks.
    So before you start launching some poorly designed products and courses you HOPE will make you money, spend time honing your skills and learning from the process. By doing this, you’ll be soooo much more confident and prepared to create something that’s really worth selling.
  • Build your following and a strong relationship with your audience NOW.
    I heard countless stories of people who have been in business for a few months (sometimes even a year) who tried to sell with one webinar and felt so discouraged when it flopped.

    Here’s the thing, if you haven’t been creating loads of free value (whether through blogging, social media, of live video), and building your audience, selling from one webinar is most definitely gonna be a flop, unless, of course, you have something out of this world amazing (like chocolate with zero calories). Those people don’t trust you yet. Whether online or not, business is ALL ABOUT RELATIONSHIPS.

    This is becoming truer and truer. People are smart. They’ve been around. They’ve seen the tactics. And after years of automation, click-bait content, and crappy online products, they’re slower to buy. But they’ll buy if they trust you and know you. WELL.  

    So put your stuff out there CONSISTENTLY before launching something, and work on growing your list keeping in mind that normal conversion rates show that only 2-3% of a WARM, TRUSTING audience will buy.

    (Hint: Doing this will be easier if you have your foundations (see above) set.
  • Vet, test, and refine your offer
    Once you have excellent relationships with the people in your audience, you can start asking them more and more what they want and need from you, and how. You can run your ideas by them, and ask them about their interest. And if they’re interested, that’s your green light to produce it. If not, keep having conversations with them until you find something that would work for you and them.

    Then when you make it, your can sell it at a beta price and have them help you fine tune it so you can tweak and perfect it.

    (You can get really high level and sell your offer at a test price before you even make it. That way you don’t pay for production out of pocket.)

    Then once you have people raving to you about your results (testimonials), you’ll know it’s ready to take to market and sell to a wider audience for a higher price.

    And here’s the kicker, if people who tested it love it so much, they’ll do a lot of the selling work for you. They’ll tell their friends and vouch for you and your offer. Win-win.

 

Want my other tips on making sure your Online Business is on track? I lay it down with this post on 5 Mistakes That Are Keeping Your Business From Success (Don’t worry. I tell you how to fix them 😉

Violeta Potter, Conversion Strategist & Copywriter

Violeta Potter is a conversion strategist & copywriter who has a vision that having women of color in highest levels of leadership and economic power will lead to racial and gender equality. She serves this vision by providing high-level mindset and business consulting & conversion strategy & copywriting services to women of color and the allies who support this cause. You can get in touch with her through her website www.violetapotter.com or by sending her an email to hello@violetapotter.com

2017-11-20T08:06:47+00:00

Violeta Potter is a conversion strategist & copywriter who has a vision that having women of color in highest levels of leadership and economic power will lead to racial and gender equality. She serves this vision by providing high-level mindset and business consulting & conversion strategy & copywriting services to women of color and the allies who support this cause. You can get in touch with her through her website www.violetapotter.com or by sending her an email to hello@violetapotter.com

webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business
webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business
webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business
webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business

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