I’m going to go ahead and say it before we even get started talking about 3 important SEO fundamentals.
You’re never going to have as much time and expertise as an SEO expert.
There is a LOT of information and strategies and just a basic understanding of how Google works to pull in search results for you to know and also run your business. You’ll always benefit from hiring an expert.
But that doesn’t mean you can’t get started and do some things to improve your SEO strategies.
In fact, I think ignoring it until you can hire it out or just ignoring it in general, is going to slow your growth down and frustrate you with the limited progress you are seeing. Don’t expect results overnight and settle in for the long haul are my best two pieces of advice when it comes to making this kind of strategy change. Which brings me to my first point.
It’s an ongoing process
As buy entrepreneurs, we have a LOT of irons in the fire. We have tons or strategies to implement, administration work to complete, client projects, marketing… on and on.
Inherently we love fix it and forget it kind of systems and processes for our business. I get it, I love that too which is why I use a system to send out payment reminders, workflow items, and paid receipts.
But your SEO strategy and your website for that matter are not one of those systems.
It’s typically a lot of work up front with ongoing work daily/weekly/monthly but there is always something you can tweak, experiment, implement when it comes to SEO.
And even that upfront work may come in chunks, for example, you work on optimizing one page on your website each week until you work through all of them or you could try to bust out the entire thing in 1 – 2 days. There is no way to get around it… and with every new blog post you publish there are SEO steps you need to take with those too.
So cut yourself some slack, spend some time getting your strategies planned out, and start slowly working through your lists because it’s a never-ending process. Trying to stuff everything in a short period of time is just going to burn you out and cause you to miss out on the biggest lessons you can get from experimenting and learning what works best for your business.
SEO isn’t about keyword stuffing
There are very few things that the word stuffing brings to mind that are positive, the Thanksgiving turkey…stuffed pasta shells…stuffed pillowcases… but like your belly after stuffing yourself with turkey your blog posts also feel bad when stuffed with keywords.
It makes your readers miserable because you’re trying to get all the fancy buzzwords in and every possible combination of your topic so that search engines pick you up.
Fortunately, search engines no longer work that way, ranking your content based on the number of times the search word shows up in your content.
We can all breathe a sigh of relief because not only do we not have to figure out how to get our point across while sounding like robots our readers can enjoy our content instead of wading through the muck.
Search engines and their algorithms have come such a long way and can recognize when a blog is doing this, therefore, hurting your chances of getting seen rather than being seen. They realized the value that content can provide readers and found a way to reward those that are using keyword appropriately to build their content empire not just trying to stuff everything they can into one article.
So with a few simple steps you can optimize your posts and write for real people at the same time.
Step 1: pick your topic
Step 2: come up with a few keywords to use throughout your content
Step 3: write like you are talking to a person and sprinkle in your identified keywords.
It’s that easy to get started. Don’t overcomplicate it right out of the gate.
The almighty algorithms
It’s so easy to get worked up in trying to learn everything you can about every single SEO strategy. SEO is a game changer for your online business.
But don’t forget Google uses over 200 signals to determine ranking.
There is no single strategy that is going to blow your analytics up overnight. On the flipside, there is no one thing you can do to hurt your businesses SEO.
It’s a lot of different elements that come together, which is why when you can I recommend you hire an expert to help. There are just toooooooo many things for you as a busy entrepreneur to keep up with and implement.
What are you biggest SEO questions? Why haven’t you started your SEO strategy? Let me know in the comments!
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