The Truth About 1-Hit Webinar Successes + How You Can Have One Too

If you’ve been reading business blogs or been part of the online biz world for a while, then you’ve probably come across those too-good-to-be-true $50K from 1 Webinar” and “How I Made 6-figures In One Year” case-studies.

You know the ones that sound so good, and break everything into a simple step-by-step process that sound like anyone could do it? Yeah. They’re hard to ignore.

Even to the most level-headed and practical people, their lure is hard to escape. Those claims are so enchanting!  

I mean, they’re the dream, aren’t they? Put in a little work for tons of return. Sigh. If only…

But really those claims are little more than success and get-rich-quick porn. And just like porn, those case studies aren’t revealing the whole picture.

Because the full picture isn’t sexy.

That Super Profitable Webinar? Took AT LEAST 6-months to plan and perfect. Not to mention the fact that they probably already had an established and warm audience.

That hit product or course? Went through many iterations, tests, beta trials, and tweaks.

Often that overnight success? It was 6-years in the making.

That 6-Figure Year? Came after YEARS of barely making money from the biz (and usually those 6-figures were net revenue and not profit).

How do I know?  I’ve seen the behinds the scenes…the real, all curtains pulled back, inside look.

Sure, there are some people who have legit struck it big in a short time.  But like a Jobs, Bezos, or Zuckerberg those cases are a RARE FIND.

And I hate to break it to you. But you’re likely not one of them. It’s simple math.

Wheww! That felt kind of ranty. I know. But the reason why I feel so strongly about this is that I want people to have REAL results. I want people to be in it for the long haul.

I’ve had countless discovery calls with people who come with so-and-so’s $50K Webinar Blueprint and want me to write copy to implement it. Often they have no set or tested product, no sizeable audience, and they want to do it within the next 2 months.

GAHHH!

I always try to reel them in, but they don’t want to hear it because they “know” it’s possible because they know of someone who did it.

I took on exactly ONE client with such a request. It was my early days. And guess what? The launch tanked. Like I knew it would.

Never again! Now I offer my strategy services first. Then copy.

So here’s the deal. I don’t want you to try that too.

Pulling-off that launch in 2-weeks is likely going to result in heartache, trust me. Here’s what you should do instead:

 

  • Question your reasons for wanting to launch your service, product, or course
    A lot of people seem to approach online business as if it’s the easiest thing in the world. Often they feel like success is just around the corner.

    I find that people feel that way when they have something to prove or they need money quick. So they see these incredible success stories, and they think they’ll get the same results in no time.

    That’s why I cannot stress enough that you should make sure you’re launching something for the right reasons. If you need a quick buck or need to make ends meet now, this NOT the way. It’s soooooo much more work than it seems like. To have a super successful launch, you need to have a really solid base (think audience, authority, & money), especially if you’re trying to do it on a whim.

    And when you try to launch something quick, you HAVE to cut corners. Often that means that you don’t take the time to create a worthwhile product or service, and that you don’t take the time to find out if your audience actually wants it BEFORE creating it.

    So, is your goal to REALLY serve your audience? Or is it to pad your wallet?

 

 

  • Create a strong foundation for your business FIRST
    A lot of people want to enter online business by launching a course or product. That’s gonna be an uphill battle. Because if you’re just starting, you need a foundation of people who trust you enough to give you money. And often that doesn’t happen until you’ve been around for a while and proven that you’re a trustworthy, and likable business. Here are some business foundation basics:
  • DO YOUR RESEARCH (in all caps because it’s sooooo crucial!)
  • Research your market. Who are you competitors and what has been said about your topic already (whether by your competitors or in books by experts)? What holes are there in the coverage of what’s out there? What makes you different than anyone else? What makes your perspective unique? (and it is unique, you just have to pinpoint it).
  • Research your audience. No, I’m not talking about making a little avatar with demographics, and a little description of who they are. And also no, simply naming your avatar and giving it human characteristics and personality traits won’t do. I’m talking about finding what they’re saying about their pains, what they wish their solution was like, what solving their problems would really mean for them and their lives. I’m talking about getting their actual words. They’re out there, trust me. This is the #1 thing I do before writing copy for anyone, even myself. You can find their words on the internet, or by talking to them. (The latter would be so, so good for you and how you think of your audience overall)
  • Work on developing your unique voice and message
    Remember this: No message, No voice, No following.
    There are tons of people who start businesses on your same topic every day. That means that there is tons of noise. If you don’t set yourself apart with your message, you will NOT stand out. You will get lost in the static of thousands of people saying, “hey, pick me!”
    There is NOTHING wrong with being one of many people who do what you do, but your take has to be different than everyone else’s. What is your strong opinion? What is your highest vision? How will what you do change the world in a specific way?
    I’ll give you an example: I’m a conversion strategist and copywriter. There are thousands of those. But here’s what makes me different:
    I have a vision that having women of color in highest levels of leadership and economic power will lead to racial and gender equality. And everything I do is in service of that vision. That means that I directly support women of color and the allies who support this cause.
    Yes, I have very strong opinions about business, and copywriting and launch strategy, and I could build a really solid platform on these strong opinions. But to me, this opinions all lead to a grander purpose. And that sets me apart.
  • Have defined frameworks and ideas (aka. Rack up experience in your field)
    This is important. It’s difficult to have really strong opinions that you’re able to implement on WITHOUT feeling like an impostor if you haven’t done it enough times to solidify your ideas and frameworks.
    So before you start launching some poorly designed products and courses you HOPE will make you money, spend time honing your skills and learning from the process. By doing this, you’ll be soooo much more confident and prepared to create something that’s really worth selling.
  • Build your following and a strong relationship with your audience NOW.
    I heard countless stories of people who have been in business for a few months (sometimes even a year) who tried to sell with one webinar and felt so discouraged when it flopped.

    Here’s the thing, if you haven’t been creating loads of free value (whether through blogging, social media, of live video), and building your audience, selling from one webinar is most definitely gonna be a flop, unless, of course, you have something out of this world amazing (like chocolate with zero calories). Those people don’t trust you yet. Whether online or not, business is ALL ABOUT RELATIONSHIPS.

    This is becoming truer and truer. People are smart. They’ve been around. They’ve seen the tactics. And after years of automation, click-bait content, and crappy online products, they’re slower to buy. But they’ll buy if they trust you and know you. WELL.  

    So put your stuff out there CONSISTENTLY before launching something, and work on growing your list keeping in mind that normal conversion rates show that only 2-3% of a WARM, TRUSTING audience will buy.

    (Hint: Doing this will be easier if you have your foundations (see above) set.
  • Vet, test, and refine your offer
    Once you have excellent relationships with the people in your audience, you can start asking them more and more what they want and need from you, and how. You can run your ideas by them, and ask them about their interest. And if they’re interested, that’s your green light to produce it. If not, keep having conversations with them until you find something that would work for you and them.

    Then when you make it, your can sell it at a beta price and have them help you fine tune it so you can tweak and perfect it.

    (You can get really high level and sell your offer at a test price before you even make it. That way you don’t pay for production out of pocket.)

    Then once you have people raving to you about your results (testimonials), you’ll know it’s ready to take to market and sell to a wider audience for a higher price.

    And here’s the kicker, if people who tested it love it so much, they’ll do a lot of the selling work for you. They’ll tell their friends and vouch for you and your offer. Win-win.

 

Want my other tips on making sure your Online Business is on track? I lay it down with this post on 5 Mistakes That Are Keeping Your Business From Success (Don’t worry. I tell you how to fix them 😉

Violeta Potter, Conversion Strategist & Copywriter

Violeta Potter is a conversion strategist & copywriter who has a vision that having women of color in highest levels of leadership and economic power will lead to racial and gender equality. She serves this vision by providing high-level mindset and business consulting & conversion strategy & copywriting services to women of color and the allies who support this cause. You can get in touch with her through her website www.violetapotter.com or by sending her an email to hello@violetapotter.com

2017-11-20T08:06:47+00:00

Violeta Potter is a conversion strategist & copywriter who has a vision that having women of color in highest levels of leadership and economic power will lead to racial and gender equality. She serves this vision by providing high-level mindset and business consulting & conversion strategy & copywriting services to women of color and the allies who support this cause. You can get in touch with her through her website www.violetapotter.com or by sending her an email to hello@violetapotter.com

webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business
webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business
webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business
webinar success | market your business | online business | small business | grow your business | online entrepreneur | business | women in business
20 Ways to Make Your Brand Stand Out & Be Visible

How to rise above the noise on online business owners and make your brand stand out getting visible to your ideal client and growing your online business.Do you feel like one tiny fish in the big sea?

Are you tired of feeling like your business just blends in?

What can you do to make your branding stand out and be visible to your ideal clients?

Here are 20 things you can do that take almost no additional effort on your part, in fact, a lot of the suggestions require just a little adjustment to the things you are already doing.

  1. Look for Inconsistencies between your social media profiles
  2. Leverage your personality, don’t just post with corporate coldness infuse your personality into your content, your stories, your value
  3. USE STORIES. This is huge. We as people connect with stories so don’t be afraid to use them to make yourself memorable online.
  4. Audit your services. This is a good thing to do regardless but regularly auditing your services will make sure that they are still in alignment with you and your goals.
  5. Audit your website. This is also good to do, weed out the old make sure everything is still on point for your brand and that it is optimized to help you grow.
  6. Be consistent, not constant.
  7. Follow through, do what you say you are going to do. You’d be surprised at how hard this is for people to do. We get busy and things aren’t as big of a priority after you’ve gotten busy.
  8. Lead with value & follow up with value. Just because you aren’t providing step by step instructions doesn’t mean your content can’t be valuable to others.
  9. Pour into other people, lift others and be supportive
  10. Post content that is fun, engaging and relevant to your readers
  11. Create an amazing client experience & then leverage those testimonials
  12. Make brand choices that resonate with your business not just because you like a particular color/shape/pattern
  13. Have an AMAZING VALUE PACKED lead magnet – Not kidding, this is a game changer.
  14. Put your spin on your content. If you are like I was and struggle with feeling like you are just talking about the same things as everyone else look at how you can put your own spin on it, do you have a different perspective? Different experiences? Different skills? Rember your personality!
  15. Look for gaps and opportunities in your niche. They are out there do research to find them.
  16. Put your blinders on and stay in your own lane.
  17. Use high quality branded photos of yourself. People notice and even if you are amazing at what you do if you aren’t using high-quality photos you are damaging your credibility.
  18. REPEAT, REPEAT, REPEAT. Maximize what you’ve already done rather than spend time always making new.
  19. Take some calculated risks, like investing in support or trying a new tool
  20. Declutter, let go of the tasks that aren’t helping you

These strategies are all things that you can do today to start developing a stronger online presence that gets you noticed online.

Let me know in the comments what you are doing to help your brand stand out online?

How to rise above the noise on online business owners and make your brand stand out getting visible to your ideal client and growing your online business.
How to rise above the noise on online business owners and make your brand stand out getting visible to your ideal client and growing your online business.
How to rise above the noise on online business owners and make your brand stand out getting visible to your ideal client and growing your online business.
How to rise above the noise on online business owners and make your brand stand out getting visible to your ideal client and growing your online business.
Here are some Quick Ways to Increase Your Online Presence

Quick was to get more from your time by using these strategies to increase your online presence and grow your online business.

You want to reach more and grow…

But you don’t have 99 hours in a week to be visible for your online business.

What’s an enterprising online entrepreneur to do?

You could…

  • create till you’re in tears
  • give up…no one is listening anyway
  • OR leverage blogging and SEO to increase your online presence

I know which one you are going to do!

Leverage old content

Old content shouldn’t be treated like it is expired produce. Your older content is a gold mine for you to leverage to increase your online presence.

Why??

Because it’s work you’ve already done and most likely it is content that doesn’t go bad at a certain date. But you can always adjust it if needed.

But the beauty is that just because it is older content doesn’t mean you can’t drive traffic to it.

I know in the online space we talk about creating new content to keep our blogs fresh and this is important because no only does it keep you active it gives you more content to share.

Just don’t forget about the power of the blog work you’ve already done. In most cases, your audience has shifted enough that they either have never seen your old content or they aren’t going to remember you wrote about that in the first place.

So share it again.

Update & optimize posts for SEO

This one is really important for old content and new content.

Learn the basic SEO practices and add them to your new content as you are creating it. Then spend a little time each week going back and updating your older content so it is stronger for your online presence.

Get a plugin like Yoast SEO to help you optimize each blog post you write. It will give you a score and suggestions on how to improve each post that way you don’t have to try and remember all the different optimization rules.

Do take this seriously because your people are out there looking for you and with a few minutes on each post you can set yourself up to be seen by them in search results.

Research SEO for your current blog topics

It’s not the time to stop researching SEO keywords for your blogging topics.

This gives you not only an idea of what people are searching for but also expands your idea list with more supporting topics. Which brings me to my next suggestion.

Create your content pillars and build new supporting content around them

Once you have your basic pillars of content you want to look for blog post topics that are more of a supporting role and help strengthen that original topic.

By having more content tied to your pillar you are positioning yourself as the expert on that topic. And bonus, by talking about the topic multiple times in multiple ways you are giving yourself an even better opportunity to show up in search results based on your keywords that you’ve optimized your posts for.

Continue learning

Continuing to learn

  • about yourself
  • SEO optimizing
  • your audience
  • your topic

This will give you a lot of resources to work with when you are either creating new content or updating your older content to keep driving traffic your way.

You may be thinking…well I wrote on ABC topic there really isn’t more to say about it. But I challenge you to change your perspective.

There are always more opportunities to grow and expand you just have to be looking for them.

Now it’s your turn!

What are your favorite quick ways to increase your online presence? Let me know in the comments!

If you enjoyed this post I would be honored if you would share it on Pinterest! Thank you!

Quick was to get more from your time by using these strategies to increase your online presence and grow your online business.

Quick was to get more from your time by using these strategies to increase your online presence and grow your online business.
Quick was to get more from your time by using these strategies to increase your online presence and grow your online business.
Quick was to get more from your time by using these strategies to increase your online presence and grow your online business.
6 Questions to determine if it is time to rebrand or just a refresh your business?

How do you know if your online business needs a total rebrand or if you just need to refresh some of the elements to tie everything together for a polished professional online presence? Here are 6 questions to help you decide! Branding is…

A very complicated subject. Its basics are easy enough but when it comes to rebranding or getting a refresh the waters are slightly muddier.

It’s time to look at your branding when you…

  • feel like you’ve outgrown your current branding
  • are out of alignment with your direction
  • are attracting less than ideal prospects.

But just because one or all of the above are happening doesn’t mean you need a full rebrand of your business.

You may just need a few adjustments to bring everything back to clarity, confidence and growth for your brand. That’s what we are going to dive into in just a second…

Rebrand VS. Refresh

Typically a rebrand is when you are starting from scratch. You look at your business with new eyes. And develop all new materials, services, products in alignment with the new direction your taking.

Which brings me an important distinction. Rebranding typically comes with BIG changes in your business. Either your dream client avatar has shifted…your business direction….your services.

Refreshing is just what it sounds like. You’re taking what you already have and making sure it is still in alignment with your vision. Maybe you need to make subtle adjustments to your marketing, your message, your logo.

But a refresh isn’t about throwing out all the brand elements you have and developing something new.

Considerations for Rebranding

When you rebrand your business and start from scratch you are really creating something new something that doesn’t have the brand recognition that you built up.

Think Comcast rebranding to Xfinity. They want to disassociate with the stuff that people think of when it comes to Comcast by going in this new direction.

So rebranding may not be the right decision for you if you have a large following that is similar to the audience you are trying to reach breaking that recognition you have may set you back.

Rebranding your business does make a lot of sense if you are making a big change to your services. For example, you’ve worked 1:1 with clients through different programs but going forward you want to offer courses and group programs only.

Rebranding after a big shift like this is really beneficial in building recognition for the new direction you are going to reposition yourself in the market.

Considerations for a Refresh

Sometimes you don’t need to make big sweeping changes to your branding to boost your business.

Or if you feel like you’ve outgrown the look of your current branding. This happens especially if you DIYed your logo or used trendy elements.

Or if you feel like parts of your branding are #onpoint and others are lagging behind. Maybe you need to update your colors but your logo is fine. Or you messaging needs a little clarity but not an overhaul.

Refreshing is like getting a new haircut to update your look. you didn’t go all crazy and shave your head but you got the dead ends cut off and maybe tried a slightly different style. You still look like you just with a boost of confidence.

Questions to Ask

Do I have a clear picture of my mission, unique selling propositions, brand voice, brand personality, consistent brand visuals, dream clients?

It’s time for a Rebrand if… you answered that no you need more clarity. You have a few ideas but nothing really solidified.

It’s time for a Refresh if
you answered yes, you’ve got a clear picture of your mission, your direction, your dream client… but one or two of these things aren’t in alignment. Or your visuals seem all over the place.

Has my dream client avatar shifted or completely changed?

It’s time for a Rebrand if… you said yes. Often this big of a change means that there are fundamental changes to your mission and the type of content that resonates with this new dream client that you need to consider.

It’s time for a Refresh ifyou said no, your avatar hasn’t shifted but you aren’t getting the dream clients actually signing up for your list.

Am I attracting dream clients currently? If so am I attracting enough or do I want even more?

It’s time for a Rebrand if…you are going to dive deep into who you are trying to attract and what services you offer that align with that.

It’s time for a Refresh ifyou still feel like your branding is close or almost there but you just need a little adjusting to make it the client attracting machine that it should be for your online business.

Do I love the idea behind my branding but things just need polished up?

It’s time for a Rebrand if…you feel like your branding is all over the place then it is time to go back to the basics and identify the foundations of your branding.

It’s time for a Refresh ifyou said yes you feel like there are just a couple things that are in need of polishing.

Do you feel like something is off and that your branding doesn’t quite align?

It’s time for a Rebrand if…you chose your visual branding elements based on what you like rather than what best represents your business.

It’s time for a Refresh if
you feel like you can’t put your finger on why your branding isn’t representing your business online the way you envision but you have the foundations in place to back up your decisions.

Do you have a large audience or following of loyal fans?

It’s time for a Rebrand if… you are making a big change to your business and you aren’t concerned about continued brand recognition for your current branding.

It’s time for a Refresh ifyou have a large following of fans and you want to transition them to the new branding and new direction in your business.

ONE MORE THING!!!

This is a BIG decision for your business.

Do not rebrand or refresh your business because you feel like everyone else is doing it or because you want to incorporate the new trend.

Branding of any level should be carefully considered with where you are in business and what your goals are.

When making this decision it is SO SO SO important to keep your blinders on and ask yourself what is right for your business’ long-term vision.

Now it’s Your Turn!

What are your questions about rebranding versus refreshing your brand for your business? Let me know in the comments!

 


Have you outgrown your branding?

Looking for a rebrand or refresh for your business?

Check out my Stand Out Branding Package and get your business’ branding polished and attracting the clients you dream of having to your business.

 

How do you know if your online business needs a total rebrand or if you just need to refresh some of the elements to tie everything together for a polished professional online presence? Here are 6 questions to help you decide!
How do you know if your online business needs a total rebrand or if you just need to refresh some of the elements to tie everything together for a polished professional online presence? Here are 6 questions to help you decide!
How do you know if your online business needs a total rebrand or if you just need to refresh some of the elements to tie everything together for a polished professional online presence? Here are 6 questions to help you decide!
10 Reasons why you need to start Visibility Marketing in 2018

Bloggers or Small business owners who feel like they can't catch a break and get seen by their ideal clients will want to think about how to incorporate visibility marketing into their 2018 marketing plan

Is it too early? No.

It’s time to start thinking about your business in 2018…

I know it still feels like forever and a day away but it really is time to sit down and think about how you are going to build brand awareness and grow your business.

At this point in the year, you’re either looking at your success from 2017 and thinking… I need to make a change or your celebrating your success.

Now is the time to start putting those strategies into place.

What you need to know about Visibility Marketing & your business in 2018

Visibility and being seen by your audience is a great way to build brand awareness. I mean if people don’t know your business exists how can they buy your services or products? Or even just read your blog content.

You’ve got to take visibility seriously and take steps to make showing up consistently to build your brand awareness.

Whether it is through advertising or organic reach getting in front of your audience is essential to your growth and sustainability… I can only think of one instance where one client made the entrepreneur enough business and money to never need new clients. And that was in a movie… The Godfather, anyone?

Here are 11 reasons why you should use visibility marketing to build your brand in 2018

  1. builds recognition
  2. creates more interest in you
  3. connects authentically
  4. sustainability
  5. reach a larger audience
  6. another tool in your tool belt
  7. improves your visibility in Search results
  8. builds your authority and credibility
  9. develops superfans
  10. generates buzz
  11. it makes the size of your list, your following, your imposter syndrome take a back seat

What do I mean by the last one?

When you are connecting with your audience on a deeper level and providing content that your audience is looking for and they “SEE” the value in it and in your service conversion rates are much higher.

Now if you are coming out of the blue trying to sell XYZ product your collective online audience is going to be pretty cold to the idea and they aren’t going to understand why it is something they need and how they are going to benefit from it.

Your visibility marketing strategy tackles this through your content. Creating targeted blog posts, value posts, emails, and promotions all designed to connect with your audience’s needs.

Visibility marketing is going to be an integral part of growing your business in 2018. We have to work harder than ever to stand out in the sea of websites online all screaming at us.

And while ads can be a huge opportunity for growth a lot of people become desensitized to the ads in their social media or have even turned on ad blockers in their browsers so connecting on a deeper level with your audience becomes even more important going forward!

Now it’s your turn!

What have you done in 2017 to grow your business by getting visible online? I’d love to hear about the strategies that worked for you!

If you enjoyed this post I’d be honored if you would share it to Pinterest! Thank you!

Bloggers or Small business owners who feel like they can't catch a break and get seen by their ideal clients will want to think about how to incorporate visibility marketing into their 2018 marketing plan

Bloggers or Small business owners who feel like they can't catch a break and get seen by their ideal clients will want to think about how to incorporate visibility marketing into their 2018 marketing plan
Bloggers or Small business owners who feel like they can't catch a break and get seen by their ideal clients will want to think about how to incorporate visibility marketing into their 2018 marketing plan
Bloggers or Small business owners who feel like they can't catch a break and get seen by their ideal clients will want to think about how to incorporate visibility marketing into their 2018 marketing plan