5 Ways Your Visibility Strategy Prevents Hearing Crickets Online

What to do if you are hearing crickets on your posts?

If you are like many other new or even not so new online entrepreneurs who are trying to grow their business you’ve probably put out social media posts, recorded videos, sent out newsletters, posted about your free opt-in in Facebook groups and heard…..

Yup crickets. First of all, it’s totally normal, a lot of people will be what I like to call lurkers. People that watch your stuff but don’t engage. And this has NOTHING to do with you. It has everything to do with them. More than likely they aren’t feeling confident themselves and are held back with self-doubt.

Maybe you are even one of them. I know I was.

Does this sound familiar?

You see a post on social media that resonates with you and you type out a response in the comments. Right before you hit post your finger or mouse hovering over that button. Fear creeps in and you are like wait what am I talking about who am I to say this? ”

You delete your comment and keep scrolling?

In complete transparency that was me. I felt a whole bunch of fear. And most of that was fear around “what if people actually notice me”?? Crazy right.

Anyway, the goal with our social media is to help give these lurkers the confidence to take action. And your visibility strategy is the place to start when it comes to creating content that hears more than crickets.

Sound good? Then read on!

Have a plan

Engaging in conversations? Are you waiting to join the conversation? Maybe you are just watching and trying to figure out how to get noticed?

So you want to get your business out there, you want people to notice you online and come to you for your products or services. But what you are putting out there isn’t getting any traction. You aren’t seeing the client’s flock to you like everyone promises when you start an online business.

I’m going to ask you one question, what’s your visibility plan?

And it needs to not just be in your head. You need to have your plan written out in detail and outlined on your calendar. I plan for a quarter at a time. That way during the quarter I can experiment with different strategies and adjust the next quarter without feeling locked into a plan for 6 or 12 months.

Are you going to…
✨go to live events
✨submit for guest posts
✨pitch podcast interviews
✨plan a collaboration
✨build relationships
✨and finally what is your plan for sharing your content?

Match your plan to your strengths

There are so many options for your visibility strategy, are you using one that plays to your strengths or are you just doing it because everyone else says you have to?

Visibility strategies…. newsletters, blogging, Facebook groups, Twitter, audio, podcasts, networking events, workshops, email, video, Instagram, Snapchat, website, relationship building…….

There are a ton of different strategies that you can use in your visibility plan. Here is the most important thing you can do for your plan… choose only the strategies that light you up and make the most sense for you. If you hate writing, putting all your eggs in your “blogging basket” is just going to drag you down but if you love getting on video then do more video blog posts, Live stream on social media, or start a youtube channel.

There is no right or wrong strategy just lots of options and in the beginning, make sure you are testing out all the different options to see where your strengths lie and where you really love showing up for your business. Your strategy is going to work so much better for you if you LOVE how you are showing up so make sure you listen to what you like and don’t like and make adjustments along the way!

Make it you

Go further than just knowing your ideal client

Getting to know your ideal client is great, it’s the perfect starting point for many different parts of your business. But if you fill it out and then stick it in your desk drawer never to look at it again is it really helping you? I’m even guilty of finishing the exercise and then moving on before I’ve really processed what I’ve done. How can you take it further to help you plan your visibility strategy?

✨ Don’t make assumptions about what your ideal clients want to hear from you, get out there and ask them what they want.
✨ Figure out where they love hanging out online and include that in your strategy
✨ Ask questions that reveal how your ideal clients like to engage with your content

When you’ve figured out where your clients are, what they want to hear from you, and how they like to consume your content you’ve created a system that will authentically connect with your clients even in a crowded online market place.

After you’ve identified who your ideal client is on paper get out there and actually get to know them!

Collaborate/build relationships

Have you reached Oprah status with your visibility? Probably not… here is what you can do to boost your visibility while you are working toward Oprah status.

Collaborate with others online and build meaningful relationships. It is one of the best strategies because you aren’t getting the word out alone. Collaborations have been my favorite and most successful strategy for getting my business visible online. And the best part is I’ve gotten to grow some seriously awesome biz friendships from the collaborations as well!

✨ Start looking for collaboration opportunities with people you look up to
✨ Create your own collaboration project
✨ Build relationships with other online business owners that you want to collaborate with in the future put it out there that you are looking to partner up on collaborations with people

Take consistent action

Why a “one and done” approach is killing your visibility strategy

It’s not enough to post once on social media or share your blog post one time when you’ve first published it. I wish it was. But the one and done approach is killing your strategy. You’ve got to take consistent action every day for your visibility strategy to be active. (PS this doesn’t mean you can’t schedule the action).

Even though it feels like you are a broken record when you post about your blog post for the 3rd time in 3 weeks you really aren’t. Your followers and visitors may not see the first two or three times you post it. They could be busy with their own stuff, looking for something specific and then scroll right on by your post, or they might just miss your post in one spot but catch it in another. There are a million reasons.

Don’t feel bad when you’ve posted the same freebie for the third day in a row, or you’ve shared your recent blog post yet again. Share that sucker! Get it out there so people have the opportunity to see it!

Now it’s your turn!

What is your biggest struggle with getting people to engage with your content online? Let me know in the comments!

Almost every piece of copy that you create for your business has the purpose of connecting, attracting, or converting. But how do you do that? Where do you start? How on earth do you write copy that is irresistible to your dream clients?
These were all problems I struggled with when it came to writing copy for my business. I needed to know how to get my message out there and in a way that connected and my dream client could tell that I was writing for them. But I didn’t really know where to start. So I did a lot of trial and error and came up with 12 tips for writing Irresistible copy for your business!
Get your copy below!

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What to do if you are hearing crickets on your posts?
What to do if you are hearing crickets on your posts?
The Ultimate Guide to Relationship Building to Grow Your Business & Fill Your Pipeline

The Ultimate Guide to building relationships to grow your business

This year I’ve been focusing on relationship building for my business.

And in some ways, it felt like the first day of high school where 75% of the school district is coming together for the first time.

  • Will they like me?
  • Will I be cool enough to hang out with the people that are like me?
  • Will I be called out for my clothes by the popular crowd and be made fun of?

But that was ALL in my head!

The online communities I participate in and love hanging out in were not like that when I started reaching out to build relationships.

They were supportive, helpful and caring. And I’ve met some truly amazing women entrepreneurs by networking online.

In case you were a little like me and wondering what the heck kind of relationships you were supposed to be building or COULD build outside of straight friends and clients here are some suggestions.

Look for opportunities to collaborate

  • clients
  • readers
  • biz besties
  • coaches/mentors
  • customers
  • support community
  • brand ambassadors

Create meaningful relationships

How do you create meaningful relationships? It may sound crazy but aren’t all relationships meaningful?

Some are and some aren’t. Not every person you meet is going to be a biz bestie, new clients, or lifelong friend. But they are out there and the trick is to build relationships based on meaning rather than fluff!

Relationship building sounds nice but just how the heck do you do it? And how do you make intentional meaningful relationships online??

I know when I set out to meet people online I just sat there staring into the abyss that can be Facebook. There was no strategy, no plan, no idea how to even get started. I wanted to connect with people but it felt like a club I needed an invite to in order to start building relationships.

From the outside, it looked like everybody already had a friend. Where the heck was I going to fit in getting to know people online that I’ve never met in person (this was my only experience in friend making up until I decided to get to know other online business owners).

Sound familiar?

  1. engage with other people in the group and really check out their content
  2. share their content, people remember who helped them out
  3. reach out and connect over a coffee chat

Being genuine in the online communities will help you stand out and will show people that you are really interested in getting to know them…not just trying to book you a client.

Networking online or building relationships?

Networking had me STUCK with building relationships.

Building relationships is the new word for networking! And why the heck wasn’t it the original word? It’s so much less pressure at least to me to focus on building relationships.

I let the word networking stop me. It sounded so formal and scary…and it didn’t feel like it applied to MY business.

I wasn’t corporate, yes I was professional but not in the sense that I got up every morning and put on a suit and heels. I was still just me. I wanted to connect but networking didn’t feel right.

So I let myself get stuck here, for a long time. Worried that I would mess it up, worried that I wouldn’t form any real connections. I’ve been to “networking” events before where it felt like everyone was just trying to sell to you rather than build any kind of connection with you.

I didn’t find those fun at all… so what was I going to do?

  • Find the right channels for you and your business. Experiment and try new things.
  • Balance asking and answering questions. Serving and getting help is huge to connecting with people in the online space.
  • Take advantage of pitching your product/services, when appropriate, so people can connect your value content to what services you provide.
  • Check in on the group/channels regularly. It doesn’t have to be an all day thing but popping in only once in a while won’t build recognition for you in that group. You need to be showing up consistently

What is your #1 struggle with building relationships online? Let me know below!

Nurture your relationships

What the Sims taught me about relationships that have stuck with me!

I don’t know if you ever played the Sims but I got one of the most valuable pieces of advice on relationships. “Friendships are like plants. If you don’t care for them, they wither and die”

Boy was this an ah-ha moment!

Over time and interactions, you build relationships whether online or in person. And while you don’t loose “friend status” as quickly in real life as you do in the sims your relationships can suffer if you don’t nurture them and love on them.

Then you get that little dialog box that reminds you how terrible of a friend you’ve been to John Sim and how you let him down….terrible feeling even when they are computer generated people.

But this one small piece of the game really drove it home how important nurturing your relationships really is.

Yes, you will have that friend who you can pick up with like not a day has passed, but most relationships need a little love and attention along the way.

  • Follow up
  • Support others with an open heart
  • Listen
  • Keep in touch

It doesn’t need to take a lot of time or cause your whole schedule to get moved around, just take a few minutes a day or a bigger chunk once a week and nurture your relationships!

You never know what will come of your few minutes nurturing, I’ve had clients book new services, collaborations grow from a quick message, and great friendships come from these few minutes I spend nurturing.

Connecting not collecting

It’s really about connecting not collecting

I was writing out my version of success the other day, an exercise my coach encouraged me to do, and I came across this nugget in my journaling.

My version of success is about connecting with people and not just collecting numbers.

When you start out in the online world with your business, blog or even personal social media profiles you get sucked into the numbers game very quickly.

It seems like everyone is talking about traffic, pageviews,  followers, leads and growing those numbers. And you get caught up as well in trying to make your numbers more…it’s all about the number.

But it isn’t.

It’s about creating real genuine connections with people even if you have never met them face to face. And that is the kind of relationships I want in my business.

Those are the kinds of relationships I want people to grow with me. I don’t want anyone to feel like a number nor do I want to feel like just another number on someone’s list.

So today, my hope is that you are able to focus a little less on the number and focus on the people side of growing your business.

How can you create a deeper connection? Who can you reach out to and pay a compliment to? Who can you schedule a coffee chat with?

Now it’s your turn!

I’d love to hear your comments on relationship building! What was your biggest takeaway from this article?

The Ultimate Guide to building relationships to grow your business
The Ultimate Guide to building relationships to grow your business

Do you struggle with relationship building like I did?

If you are saying yes then I have an AMAZING free resource for you. After months of experimenting and making notes on my relationships building process, I put together a daily guide of things that you can do to help build relationships online for your business.

To get this free guide fill out the form below!

Yes! You DO Need To Declutter To Boost Productivity

Yes You DO Need To Declutter To Boost Productivity

I just had to stop everything I was doing and clean up my desk. Like full brakes on everything because I couldn’t concentrate on the work I was trying to do. Sometimes the clutter creeps up on me and I find myself unable to focus and get anything done. That’s when my productivity tanks…when there is so much clutter.

I’m talking digital clutter, physical clutter, and mental clutter. It all adds up to destroy your productivity.

Clutter is sneaky so you have to be vigilant about keeping up with it or you’ll find yourself in the same boat I was in. Having to grind to a halt until you deal with it. Get rid of what isn’t serving you because I guarantee it is slowing you down even if you have to constantly be moving stuff off of your computer desk and back on each time you work it’s slowing you down.

Here are 5 ways to declutter and boost your productivity

Clean up digital clutter

This may surprise you but you can totally have digital clutter in your life. I’m talking:

  • half started files of blog posts, social media updates, to-do lists
  • no folder system for organization
  • downloads upon downloads that you NEVER look at
  • emails you want to read but never find time for
  • a million and one files on your desktop
  • 8 blurry photos of the same thing before you got “the one”
  • 3 billion tabs open at once (I’m so guilty of this)

The list can go on and on but the point here is the same you’ve got digital clutter creeping on you.

Does this sound familiar?

You can’t find a file you need because it is somewhere in a list of 300 files all in your Documents folder on your computer. Now where the heck was that image I was supposed to post with this social media update? Ugh…

Yup, that happens. If you spend just 10 minutes a day clearing up your digital clutter I’m sure you will be crazy surprised with how organized you are in about 2 weeks time. You’ll save yourself countless minutes searching for something in a sea of useless files after this I promise!

Clear out the clutter on your to-do list…

Also another thing I’m guilty of. I add something to my to-do list because

  1. I feel like it is important at the time
  2. Someone else feels like it is important
  3. I’ve got big ambitions

But then life happens and it keeps getting moved from to-do list to to-do list and never gets done… and by now is it really still important? Maybe? Maybe not…and if it isn’t clear it off.

Give yourself some mental space to get to what is really important on your list. And if you are like me getting it off there alleviates the guilt I feel from not getting it done in the first place.

If it still is important, by all means, leave it there and bump up it’s priority level so you get that sucker done.

Declutter your inbox

It’s the age where you opt-in for everything and you even get some emails from people you’ve never opted into so unsubscribe from the email senders that you NEVER open… I know you’ve got them the ones you automatically delete when they show up in your inbox. I’ve got them myself and I try to catch myself from just deleting automatically and going into unsubscribing.

The beauty of the system is that if you want to get their newsletter/updates/coupons whatever it is that they send to you again you can resign up. But you aren’t really serving them or yourself by being a passive subscriber to their email list.

And if you feel guilty unsubscribing think about it this way. They are most likely paying for you to be on their list through their email provider and if you aren’t reading or have the intention to be a customer/client of theirs what is the point of you being there.

Digitally detox

Take one day during the weekend or start with one night during the week where you don’t check social media or infinite scrolls. You may not realize how much of your time is taken up by digital clutter.

  • Mindlessly scrolling Facebook
  • Looking for more and more Pins
  • Scrolling through Instagram
  • Even constantly checking your likes/comments/follows all day every day

Not only does taking a little time away from the digital world to recharge help you remove yourself from the pressure that social media brings. It gives you space to experience your life and be inspired by it.

Then when you come back from your digital detox time you’ll be refreshed and ready to go.

Mentally declutter

Declutter your mind. Trust me on this one. You’ve got a lot of stuff floating around in your headspace all day long. Everything from household chores, errands, what you are cooking for dinner tonight, and your work to-dos.

It’s a lot and can drag you down. So sit down and do a massive brain dump.

Get everything out of your head and onto paper where you can free up some of that headspace for what is the highest priority right now.

Also, put all your to-do items in one spot. I’m serious don’t start another list do whatever you have to do to get them all in one place and write down everything you’ve been keeping in your head.

Free up that mental space for what you have to work on rather than trying to keep your running to-do list in your head. This one thing helped me tremendously when trying to declutter my mind. Try it and let me know what you think!

Now it’s your turn!

What is your favorite declutter tip? Let me know in the comments!

Yes You DO Need To Declutter To Boost Productivity
Yes You DO Need To Declutter To Boost Productivity

Ready to learn how to be even more productive? Get my free mini-course and learn how to prioritize your MASSIVE to-do list!

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How To Increase Traffic to Your Blog Without Being Spammy

How We Increased Traffic In Only 2 WeeksIt’s simple mathematics that to get more clients you need more people to be aware of your products and services. And a big part of many visibility strategies is your blog. Do you want to get as many eyes on your content as you can so how do you even begin driving traffic to your blog?

I used to think I was doing everything I could to get people to come to my blog. I was posting and sharing on social media and I had everything linked together BUT nothing was happening. I even did all the SEO stuff with Yoast and still nothing.

Then in November last year, I was asked to be a part of a giveaway which drove my traffic to 1,500 in December. And 1,100 in January… then things started to decline. I had this HUGE momentum built up but I was quickly losing it. It was time to take my website traffic seriously because it is a huge part of my funnel.

Here are 5 strategies that have helped me consistently increase my page views and get new eyes on my stuff.

Blog consistently

You probably knew this was coming so I thought I’d get it out of the way first. Blogging consistently, whether it is a few times a week or a few times a month, is so important to getting more eyes on your content. Why? Because you have fresh content to promote.

If you have 1 or two posts or post really infrequently your promotion strategy can start to feel a bit state. However, when you are creating new content to pull from you have fresh content to promote all the time and can rotate through your promotion strategy.

It also helps beef up your SEO to blog consistently. You are giving the algorithms more search term keywords that way.

Create a distribution plan for your blog posts

This is a big strategy for driving traffic. Know how you are going to promote your posts ahead of time. Making those decisions and keeping a checklist or running list of where you share your new blog posts and old blog posts will help keep you on top of it and less likely to forget one platform or another.

Having your distribution plan for your post will also help you save time by keeping you on track with sharing your content. You can quickly see where and when you need to schedule posts rather than trying to rack your brain every time you sit down.

Two main questions I ask myself for my plan are as follows:

  1. Where do I want to post new blog posts?
  2. How many times do I want to share my new blog post over a 30 day period?

Then I repeat these questions for older posts because recycling your content SAVES YOU TIME!

SEO & Pinterest

Set yourself up with a strong SEO & Pinterest. If you’ve got a WordPress website Yoast SEO is the way to go. I love it and would be lost without it.

And because Pinterest is a search engine, just a visual one, your SEO optimizations that you do for sites like Google and Yahoo will also help your Pinterest game. Make sure you have done your keyword research and don’t be afraid to get specific since search results are highly competitive.

Do what you have to do to set up your website and images to be SEO ready and then Pin your content to Pinterest. Don’t forget to add in the alt tag on your images when you upload them because this is what will be “pulled” when someone clicks the Pin it button on your site. They may change the description when they go to post it but more than likely they will leave it as is.

And don’t forget about Pinterest Group Boards for helping get your content in front of more people. If you have a small following on Pinterest this strategy is excellent for getting more eyes on your pins.

Collaborate with others

Collaborations have been HUGE for my traffic, see the story at the top of this post if you skipped over it! I also feel like collaborations not only help me grow my traffic but they also help me grow personally. So they are totally worth it.

Start by reaching out to bloggers to be a guest blogger for their site. And if you want to accept guest posts for your own blog do that as well. When you start networking and working with others you will be amazed at how quickly your efforts start to pay off and the friendships that come along with these collaborations are priceless.

When you look for collaborations or decide to create your own look for others who serve a similar audience in your industry and make sure that when you invite people to collaborate that it not only benefits you but benefits them as well. We are all busy and don’t have time to take on collaborations that aren’t going to provide us a mutual benefit so just be aware when you start to pitch someone.

Promote your blog posts in group Promo threads

The last strategy I have for growing your traffic is by posting your blog posts as a “promotion” in Facebook groups that have promo threads. This is where they have a specific post in the group that you comment on with your promotion.

I’m not really sure, because I haven’t done much market research on this yet, but it seems like promo threads don’t work for most people with their paid content. People want to get to know you a little bit before they are ready to buy. Which leaves you with a perfect opportunity for sharing a blog post in these threads. I’ve had great success driving traffic to my blog from these threads and then converting these readers to my email list which helps me nurture them and provide more value as potential clients better than just asking for a sale in a group promo thread.

Now it’s your turn!

Let me know in the comments which one of these strategies you are ready to try for your own blog? Or do you have a favorite traffic driving strategy let me know!

How We Increased Traffic In Only 2 Weeks
How We Increased Traffic In Only 2 Weeks

How are you feeling about your About Page?

Are you feeling like it is #onpoint? 🔥🔥 Or are you wishing you had a template that would walk you through writing an About Page that resonates with your dream clients?? 🙋
If you are in the second group, lol I’ve got you covered. A freebie in my Resource Library is exactly that. A Template & Example of how to write an about page that resonates with your dream clients and that fits who you are.
Get access to the Resource Library below!

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What You Should Know About Content Marketing

Your content is one of the most powerful tools in your tool belt for sales in your online business. It allows you to take a step back from promoting yourself through traditional advertising. All because you are showing up online with great valuable content in a way that connects with your audience on a deeper level.

Content marketing according to the dictionary is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” These pieces of content help propel your business forward organically.

Let me put it this way. Content marketing is creating content with a particular goal or outcome in mind. You can create content till the cows come home but it doesn’t really take on that marketing component until you are creating it with a goal that is trackable in mind. I feel like I need to say this here, creating something just to create it like a blog just for fun is a goal but how do you track that fun factor. This is more like creating a blog post to drive new visitors to your website and convert them to your email list.

But exactly how does creating a video, writing a post or putting up a social media update really help you market your business?

Improves experience and builds relationships

Using your content as a marketing tool provides value to the people viewing your website, social media posts, your videos, newsletters, etc. helps you build a relationship with people you meet online. When you’ve built your marketing strategy around your content you are giving people a peek into what it is like to work with you. You are also showcasing your expertise around the particular topic. And building trust even before you ever get into a conversation with them.

People like to get to know you before they make a commitment to working with you. And by having content in place that markets you and provides value for them you really begin to stand out online.

Establish your credibility

Anyone online can say whatever they want.

They can get away with saying they can guarantee crazy results without actually being able to. Using your content as a pillar of your marketing strategy separates you from those that try and pull the wool over their customer’s or client’s eyes by making outlandish statements. As you show off your expertise through your content marketing you establish credibility with viewers online that you do in fact know about the stuff you put out there.

They can see that you have more than a surface knowledge of the concepts and that boosts your credibility.

People buy from people that they know, like and trust. It’s a fact. And when your content helps establish your credibility selling your products and services becomes way easier.

Content marketing is cheaper than traditional marketing

Traditional marketing which I’m referring to here as purchasing advertisements is way more expensive than content marketing. This isn’t to say that traditional marketing isn’t a valid growth strategy because it totally is, I’m just saying that if you don’t have the budget to do traditional marketing then content marketing is a great way to start.

Plus it gives you a LOT of content to have in place when your traditional marketing effort starts bringing in leads. I don’t know how many times I’ve seen an ad and thought oh cool I wonder what else they have to say or just that I want more information about their approach to their business. Only to find out that they don’t have meat behind their ad. They have the hook but they don’t have the content in place that markets their skills and knowledge and I end up feeling let down.

You can make an impact even if your small

One if the most beautiful parts of having a content marketing plan for your business is that you can make an impact even if you are a one woman shop and you have a small following.

How? You might ask… by creating content that connects your skills/knowledge/talents with their problems.

You can yell at the top of a mountain till you a blue in the face that you are a health coach but unless you’re connecting what you do as a health coach to what they see as their problem you won’t build any traction.

However, even with a small following your content marketing will attract the people with the problems you solve and connect your products or services with the solution to those problems.

You can create less content with higher quality

Another favorite part of my content marketing strategy is that I create less content overall but it is a much higher quality that keeps people coming back, engaging and sharing my content online without me having to create even more content.

With your goal in mind, you can create content that then is perfect for repurposing and still supporting your marketing goals. This content that is rich in value will go a lot further in the online world than fluff content which people can easily overlook or view as spam.

Now it’s your turn

Do you have questions about content marketing for your business? Ask me in the comments and I’ll see how I can help!

What you need to know about content marketing for your online business
What you need to know about content marketing for your online business

Passion Driven Solopreneurs Community

I’d like to invite you to join me in the

 Passion Driven Solopreneurs FB group.

As the host, I cover the following topics visibility, content creation, branding, website strategy through weekly topics. I also provide daily threads to get support around your client’s current struggles. And I periodically add free resources to my brand messaging checklist to the files section which you can download opt-in free as a member of my group.