Using the Divi WordPress theme? 5 reasons to hire a designer

Starting your online business is easy.

Deciding you want to do it is the first step.

Securing all the social media profiles is number two.

But somewhere around this point, you start hitting some bumps in the road.

It’s time to start your website.

Your 24/7 home that you have entire creative control over….but the process isn’t very well outlined there are a million choices and geez…you’re just getting started so hiring someone to help is OVERWHELMING.

I know…

It is a story I hear over and over again in the online community and the outcome?

DIY-ing it because there are so many tools available to get you started that you don’t need an expert by your side. You decide to take the plunge and get something up there becasue good enough is good enough, right?

Sorry but that thinking is going to end up costing you time, clients, and $$$….

Seriously.

What is the number one thing that you do every time you land on a website? You may not even think about it because it all happens so fast…

But you make a determination if that website is credible, professional, and worthy of your time and potentially money.

And if you are being totally honest with yourself you can tell when someone has DIY-ed it and it wasn’t what they’re an expert at. You know you can.

Even with all the builders and tools out there, you should still hire a web designer to get you rolling. I’ll tell you why in just a second.

But first, let’s take a second to talk about WordPress and the Divi theme.

It’s great and it really lets you have control over everything without having to touch a bit of code so you can feasibly make a good enough website with the drag and drop builder… but the magic I think comes from being able to make changes and adjustments later with ease so you don’t feel like you are constantly bothering your designer to make minor changes.

So let’s dive into my 5 reasons you should still hire a web designer even if you are using a Template builder for your website.

Familiarity with the tools

One big reason to hire a web designer is that they are already familiar with the tools. Whether that is WordPress, the Divi Theme, another theme or another platform.

They know the ins and outs and can help set your website up for long-term success.

For example, you may or may not be aware of some security plugins or an extension to the media library that will save you tons of time and help your website be secure. But when you reach out to an expert on that platform they will know the direction to steer you in or even like I do for my WordPress clients install and configure my base plugins for them as a part of the process.

Now this is going to be a common theme throughout this whole post and I’ll go into the details in its own section but this will save you time and money because you don’t have to spend so much time learning all the ins and outs of the tools you can focus on learning what parts of the tools you’ll need to know for maintenance and minor changes.

Outside perspective (valuable for all sorts of spots of running an online business)

I know that many, myself included, have struggled at one point or another with “getting in our own way”.

Yup, that’s a thing.

You could be self-sabotaging or not seeing an opportunity or stuck hitting the same wall over and over again or… the possibilities are endless.

But when it comes to your website having another set of dedicated expert eyes to look it over is going to be very valuable.

You’re going to see gaps in the content that happen naturally because you know exactly what you mean but others may not.
They will also be able to give you ideas on what you can do to connect with your audience and how to display that content effectively.

And I help my clients with their Google Analytics so that we can make educated changes to the site rather than guessing what works and doesn’t. Which is a great part of the long-term strategy for online business growth….

pst…let me tell you a secret.

Websites are never fully finished. You’re constantly experimenting and trying new things as well as growing your brand so it is important to keep fresh eyes helping to guide you on your way, think outside the box, and make sure all the important pieces are there.

Quick a cake break…

I want to share with you an analogy I came up with while discussing this over coffee with other online entreprenuers.

I bet you can make a cake. And I bet that it is delicious and perfect and just exactly what a cake should be.

Now picture the setting.

It’s a wedding. You can make a cake and it fits all the requirements of what a cake should be…. but do you make your own cake?

Sometimes but more often than not we head straight to an industry professional who knows the tools of the trade, deals with cakes all day everyday and can make a beautiful masterpiece for the happy couple to share with their guests.

So why do you try to make a homemade cake for your online business? Doesn’t it deserve an experts touch to make it exactly what you dream of?

Chew on that for a bit…

expertise in lead generation strategy and how to create an effective website layout design to attract your client

saves you time and money

Frustration central

if you aren’t enjoying it then DIY is not the route for you – you can get a great understanding of how to interact with your site even if you didn’t do the design yourself

To wrap it up…

I want you to consider one more thing as you go forward.

Your web designer is a great tool to have in your tool belt. They know their industry and have multiple strategies up their sleeves to help you create the website that is best optimized for you.

So even if you want to make changes down the road consulting with them for their ideas is a great way to make sure your website stays professional, cohesive, and on point for you. Think about it this way. I’m sure you’ve seen an older house while out on the road.

You can clearly tell where the original house began and ended because different sections were added at a different time. Presumably by different people with different ideas and materials available to them. This can happen to websites too if you aren’t careful.

And that really can undermine your message so consider reaching out for a consultation or a small add-on project to help keep everything nice and beautiful for your online business.

 

Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.

Case Study – Branding & Web Design for DeLozier Strategy & Execution

My client…

Dane DeLozier came to me to have an online presence created for his growing consulting business. He had been growing his business by word of mouth referrals only but felt it was time to have an online presence for people who didn’t personally know him get to know him and his business. He wanted a place to send people and start to have a solid online face to his growing consulting practice.

During the process, I started working with Emily, an employee of the practice to finalize the design details and bring everything to life.

Why he reached out…

Before reaching out to me Dane had been operating strictly offline with people that he knew or people who were one person removed from him. However, over the last several months of growth, he was extending beyond those circles and starting to get clients who he didn’t have a personal connection to.

This is when he decided he needed an online presence as an informational hub for people to get to know his business and for him to start building brand recognition.

Dane reached out to me to help him strategically take his ideas about his brand and create a cohesive visual identity that we could translate to his online presence.

How I helped…

We started out talking about the goals for the business’ visual identity, both short-term goals and the ultimate long-term direction the business would take so that we could take into account how the brand needed to grow rather than constantly being adjusted and changed.

He had lots of great ideas and connections he wanted to bring in and explore during the process. One of the fun ideas we got to explore was the connection nature has to business growth.

The process…

You took my ideas into careful consideration, you were patient with my hand-drawn design renderings, and you responded quickly and accurately to all of our edits and suggestions. You also gave excellent advice on matters pertaining to website functionality, which we needed. – Emily, DeLozier Strategy & Execution

We worked together over the course of the project to explore how the goals for the project could be designed in such a way that to connect what DeLozier Strategy & Execution does for their clients.

We started with the branding because without that we wouldn’t have a solid look and feel direction for the website and our biggest concern was making everything fit and be cohesive.

Once we had a visual brand direction through the use of a mood board I was able to start drafting up different logo design ideas using the mood board as my starting guide.

Once the logo, vision, mission and color palette was nailed down it was time to tackle the website.

We sat down for our strategy session and hashed out all the different ideas we wished for the website and then prioritized the list based on what we felt like we could accomplish during the initial launch of the project.

I’ve found that while it would be great to have 100% of the content ready to go sometimes there are ideas that are just too big to wait on and when I know the direction the website is going to go I can plan for its growth. This way any additional features feel like an extension rather than a lean-to added on later.

Results…

Michaela is skilled at taking what you have in your head and making it come alive via branded design. We were clear on our own mission, but we didn’t know how to communicate it effectively, incorporating all of the visual elements that have become the norm for today’s communication. We had the words, but we didn’t have the design. That’s where Michaela was the perfect fit for us! Her thoughtful incorporation of our content (and attempts at design layout) with her vision for how to best represent our consulting services yielded a website and other marketing collateral that not only say what we need them to say, but reflects who we are. – Emily, DeLozier Strategy & Execution

Dane is ready to start using his website as the foundation for his online presence. With a few blog posts ready to publish as soon as we launched he is already building a strong SEO base for driving traffic his way.

 

 

Are you my next dream client? Let’s get started!

Make the Most of Your 404 Page

How can your 404 page help you grow your business' email list? Check out this blog post for 3 quick 404 page tips!

Today I want to share with you three quick tips for getting the most bang for your buck out of your 404 page.

First of all, let’s cover the role of your 404 page and what it means to user flow for your visitors.

Your 404 page is the page people get to if they mistype a url or a link is dead.

It’s not necessarily a bad page, you really want to have one and use it strategically so that it isn’t a dead end to the user flow of your visitors.

No matter how hard you try to keep from having dead links it is just something that happens.

Let’s cover 3 quick things you can add to your 404 page to optimize your website strategy.

Add CTAs

This is a great opportunity to redirect your visitor back to main site. Whenever you want to send them or whichever action you choose to do make sure you have strong CTAs to help create clarity around what you want your visitor to do.

Give people a chance to opt-in

You might consider adding a chance to opt-in for one of your freebies here.

This spot may not provide you with a huge conversion rate because people don’t come to your 404 page to opt-in.

But it is a good place to give people a chance to get on your list right before they leave your site so that you can stay in touch with them.

Feature some of your popular or foundational content

And finally, you can redirect them to some other content on your site that you would like to feature.

This could be some of your most popular blog posts.

Or it could be a blog post or two of your cornerstone content.

Just make sure to highlight it and clearly create a path for people back to valuable information on your site.

Now it’s your turn!

What questions do you have about your 404 page and the strategy behind it? Let me know in the comments!

How can your 404 page help you grow your business' email list? Check out this blog post for 3 quick 404 page tips!
How can your 404 page help you grow your business' email list? Check out this blog post for 3 quick 404 page tips!
How can your 404 page help you grow your business' email list? Check out this blog post for 3 quick 404 page tips!
How can your 404 page help you grow your business' email list? Check out this blog post for 3 quick 404 page tips!

Optimize Your Landing Page for Growth

Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page

What is the best thing you can do to optimize your website strategy for conversions?

…I’ll tell you in just a sec

Optimizing your landing pages is going to help you cut down on the number of people who click away from your site…which in turn leads to getting more people on your list so that you can stay top of mind.

It’s really one of my favorite things to share with people when I talk about finding leads online for my business.

Once you have your site set up and optimized you’re going to see consistent conversions. Yes, it is nice to get a huge influx all at once but most strategies in the online space are long-term strategies. In other words getting stuff in place so that you can see results over the long haul.

So if you are only going to optimize one thing on your landing page what would the most important thing be?

My answer would be…

Creating action-oriented copy which I’ll get into here in a second.

But first thing is first. You need to audit your landing page and take stock of what kind of shape it currently is in.

You want to be critical and objective when you do your audit and consider getting feedback from others.

Ask questions like…

What are your initial impressions?

What questions do you have about the offer?

Are there any obstacles to keep you from filling in the form?

How does this page make you feel?

And start building from there.

Now onto my 5 tips for Optimizing Your Landing Page

Action-oriented copy

Like I mentioned above this is my number one suggestion for you if you are only going to do one thing…but you aren’t going to stop there are you? 🙂

I thought not.

Having action-oriented copy helps your website visitor know the 3 Big Ws.

The who, what, and why of your landing page.

They help your audience know WHO your offer is for…

WHAT they need to do to get it…

and WHY they want it.

Your action based copy gives them the next step so to speak so that everything is clear and your website visitor doesn’t click away.

Concise & Clear Benefit-driven Headline

Your headline is another area you should spend some time testing and optimizing.

It’s really important for connecting with your visitor and drawing them in into the copy.

You have only a few seconds to make an impression so you should make the most of it through your headline.

And why not just any headline but a benefit-driven one?

Becuase it outlines what their life or business is going to be like after getting access to your opt-in.

Your visitors are always asking…

“Why should I care? ”

Your benefit will answer that for them.

Bold contrasting CTA buttons

Not only does your action-oriented copy help you tell people what the next step of the process is having a contracting and bold CTA button helps these actions you want your visitor to take stand out.

This isn’t a time to be cute you want to be bold!

Consider using one of your accent colors that stand out well for just your CTA buttons.

You don’t want people to click away because they didn’t see the action step.

Cut down on distractions

This one is huge.

When you get to a landing page you want there to be ONE decision your visitor has to make.

To sign up for your list or leave.

You don’t want to provide a bunch of distractions that keep them clicking around.

Consider removing your header and footer.

Definitely get rid of your sidebar

And just keep the base elements needed for your branding.

People function best when there are one or two options and when you get them to a landing page you want to streamline that process as much as possible.

And don’t feel bad if you’ve optimized your landing page and you still get people who are clicking away.

If you’d done your homework and have optimized your landing page well this will guarantee that those less than perfect fit clients are the ones clicking away while the high-quality leads are filling out your form and getting on your list.

ABT

or…Always be testing

I know that when you finally get your website done especially those pesky landing pages done you don’t want to have to think about them again.

But this is where you can make or break your success.

And is the secret between your underperforming site and those that are getting conversions of 50%+

They have tested and optimized and found out what really does work for their audience.

Things to test:

  • Headlines
  • Different benefits
  • Layout
  • Photos
  • Background colors
  • Where elements fall in the order of the page
  • microcopy
  • Copy sizing
  • The amount of copy

There are a ton of different things you can test on your landing page to see what works the best for you. I’d love to say here is this awesome amazing landing page template that converts like crazy.

But it doesn’t really work like that and there is so much more that goes into the page psychologically than just grabbing what worked for everyone else.

You’ve really got to do your homework and have a clear idea of who your audience is and how you can help them with your opt-in to be able to create the best user experience on your landing page and create better conversions.

It’s a good idea to set aside a few hours a month to review the analytics, get feedback and make educated adjustments to your landing pages so that you can convert more going forward.

Don’t wait and do it once a year because you’ll have lost out on so many great opportunities.

Now it’s your turn!

What is your number one landing page strategy question? Let me know in the comments!

Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page
Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page
Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page
Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page

Why your business needs a responsive website in 2018

One website trend your business needs to jump on in 2018 to grow and generate more leads

We are well into 2018.

And does your website have this bit of functionality?

Is it responsive?

If it isn’t yet, it needs to be and I’ll tell you why in just a second.

What is a responsive website?

When the website is set up to be responsive it means that the elements are sort of free-floating and will fluidly change space to fill the screen size it is being viewed on.

That means no matter what random obscure Android device is being used to see your website it looks it’s best and it’s Calls to Action are visible and easy for your website visitors to find.

Why is it even more important now going into 2018?

It has been important for quite a while that websites have some way to deal with mobile users.

However, mobile users overtook desktop users in 2017 making it imperative that in 2018 you have set yourself up for success.

Users will not stick around on websites that are not useable. It is way to easy to click away.

Like with most things usability of technology should be at the forefront of every decision you make to market your service based business. People will not wait around they will find someone else who is keeping up with the industry and looking professional.

Status of the industry

There are a few things that the industry is doing to make responsive sites and mobile web viewing in general that you should be aware of.

Since most users view websites on a mobile device many are starting to design websites from the mobile perspective first then figuring out how it would look best on a desktop screen. This is a huge shift in the web design industry where it was always a given that users would come to websites on their computers.

2018 will hold more great mysteries for us but now is a great time to get your website in ship shape and mobile responsive so that you can make sure you are creating the best user experience.

One website trend your business needs to jump on in 2018 to grow and generate more leads
One website trend your business needs to jump on in 2018 to grow and generate more leads
One website trend your business needs to jump on in 2018 to grow and generate more leads
One website trend your business needs to jump on in 2018 to grow and generate more leads

Let's Work Together!

Have a project you want us to discuss about? Feel free to get in touch:

Using the Divi WordPress theme? 5 reasons to hire a designer

Starting your online business is easy.

Deciding you want to do it is the first step.

Securing all the social media profiles is number two.

But somewhere around this point, you start hitting some bumps in the road.

It’s time to start your website.

Your 24/7 home that you have entire creative control over….but the process isn’t very well outlined there are a million choices and geez…you’re just getting started so hiring someone to help is OVERWHELMING.

I know…

It is a story I hear over and over again in the online community and the outcome?

DIY-ing it because there are so many tools available to get you started that you don’t need an expert by your side. You decide to take the plunge and get something up there becasue good enough is good enough, right?

Sorry but that thinking is going to end up costing you time, clients, and $$$….

Seriously.

What is the number one thing that you do every time you land on a website? You may not even think about it because it all happens so fast…

But you make a determination if that website is credible, professional, and worthy of your time and potentially money.

And if you are being totally honest with yourself you can tell when someone has DIY-ed it and it wasn’t what they’re an expert at. You know you can.

Even with all the builders and tools out there, you should still hire a web designer to get you rolling. I’ll tell you why in just a second.

But first, let’s take a second to talk about WordPress and the Divi theme.

It’s great and it really lets you have control over everything without having to touch a bit of code so you can feasibly make a good enough website with the drag and drop builder… but the magic I think comes from being able to make changes and adjustments later with ease so you don’t feel like you are constantly bothering your designer to make minor changes.

So let’s dive into my 5 reasons you should still hire a web designer even if you are using a Template builder for your website.

Familiarity with the tools

One big reason to hire a web designer is that they are already familiar with the tools. Whether that is WordPress, the Divi Theme, another theme or another platform.

They know the ins and outs and can help set your website up for long-term success.

For example, you may or may not be aware of some security plugins or an extension to the media library that will save you tons of time and help your website be secure. But when you reach out to an expert on that platform they will know the direction to steer you in or even like I do for my WordPress clients install and configure my base plugins for them as a part of the process.

Now this is going to be a common theme throughout this whole post and I’ll go into the details in its own section but this will save you time and money because you don’t have to spend so much time learning all the ins and outs of the tools you can focus on learning what parts of the tools you’ll need to know for maintenance and minor changes.

Outside perspective (valuable for all sorts of spots of running an online business)

I know that many, myself included, have struggled at one point or another with “getting in our own way”.

Yup, that’s a thing.

You could be self-sabotaging or not seeing an opportunity or stuck hitting the same wall over and over again or… the possibilities are endless.

But when it comes to your website having another set of dedicated expert eyes to look it over is going to be very valuable.

You’re going to see gaps in the content that happen naturally because you know exactly what you mean but others may not.
They will also be able to give you ideas on what you can do to connect with your audience and how to display that content effectively.

And I help my clients with their Google Analytics so that we can make educated changes to the site rather than guessing what works and doesn’t. Which is a great part of the long-term strategy for online business growth….

pst…let me tell you a secret.

Websites are never fully finished. You’re constantly experimenting and trying new things as well as growing your brand so it is important to keep fresh eyes helping to guide you on your way, think outside the box, and make sure all the important pieces are there.

Quick a cake break…

I want to share with you an analogy I came up with while discussing this over coffee with other online entreprenuers.

I bet you can make a cake. And I bet that it is delicious and perfect and just exactly what a cake should be.

Now picture the setting.

It’s a wedding. You can make a cake and it fits all the requirements of what a cake should be…. but do you make your own cake?

Sometimes but more often than not we head straight to an industry professional who knows the tools of the trade, deals with cakes all day everyday and can make a beautiful masterpiece for the happy couple to share with their guests.

So why do you try to make a homemade cake for your online business? Doesn’t it deserve an experts touch to make it exactly what you dream of?

Chew on that for a bit…

expertise in lead generation strategy and how to create an effective website layout design to attract your client

saves you time and money

Frustration central

if you aren’t enjoying it then DIY is not the route for you – you can get a great understanding of how to interact with your site even if you didn’t do the design yourself

To wrap it up…

I want you to consider one more thing as you go forward.

Your web designer is a great tool to have in your tool belt. They know their industry and have multiple strategies up their sleeves to help you create the website that is best optimized for you.

So even if you want to make changes down the road consulting with them for their ideas is a great way to make sure your website stays professional, cohesive, and on point for you. Think about it this way. I’m sure you’ve seen an older house while out on the road.

You can clearly tell where the original house began and ended because different sections were added at a different time. Presumably by different people with different ideas and materials available to them. This can happen to websites too if you aren’t careful.

And that really can undermine your message so consider reaching out for a consultation or a small add-on project to help keep everything nice and beautiful for your online business.

 

Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.
Are you a small business owner who is ready to tackle your website to grow your business? A web designer can help guide you in the best direction to connect with your audience, increase your visibility, and keep your business looking polished and professional online.

Case Study – Branding & Web Design for DeLozier Strategy & Execution

My client…

Dane DeLozier came to me to have an online presence created for his growing consulting business. He had been growing his business by word of mouth referrals only but felt it was time to have an online presence for people who didn’t personally know him get to know him and his business. He wanted a place to send people and start to have a solid online face to his growing consulting practice.

During the process, I started working with Emily, an employee of the practice to finalize the design details and bring everything to life.

Why he reached out…

Before reaching out to me Dane had been operating strictly offline with people that he knew or people who were one person removed from him. However, over the last several months of growth, he was extending beyond those circles and starting to get clients who he didn’t have a personal connection to.

This is when he decided he needed an online presence as an informational hub for people to get to know his business and for him to start building brand recognition.

Dane reached out to me to help him strategically take his ideas about his brand and create a cohesive visual identity that we could translate to his online presence.

How I helped…

We started out talking about the goals for the business’ visual identity, both short-term goals and the ultimate long-term direction the business would take so that we could take into account how the brand needed to grow rather than constantly being adjusted and changed.

He had lots of great ideas and connections he wanted to bring in and explore during the process. One of the fun ideas we got to explore was the connection nature has to business growth.

The process…

You took my ideas into careful consideration, you were patient with my hand-drawn design renderings, and you responded quickly and accurately to all of our edits and suggestions. You also gave excellent advice on matters pertaining to website functionality, which we needed. – Emily, DeLozier Strategy & Execution

We worked together over the course of the project to explore how the goals for the project could be designed in such a way that to connect what DeLozier Strategy & Execution does for their clients.

We started with the branding because without that we wouldn’t have a solid look and feel direction for the website and our biggest concern was making everything fit and be cohesive.

Once we had a visual brand direction through the use of a mood board I was able to start drafting up different logo design ideas using the mood board as my starting guide.

Once the logo, vision, mission and color palette was nailed down it was time to tackle the website.

We sat down for our strategy session and hashed out all the different ideas we wished for the website and then prioritized the list based on what we felt like we could accomplish during the initial launch of the project.

I’ve found that while it would be great to have 100% of the content ready to go sometimes there are ideas that are just too big to wait on and when I know the direction the website is going to go I can plan for its growth. This way any additional features feel like an extension rather than a lean-to added on later.

Results…

Michaela is skilled at taking what you have in your head and making it come alive via branded design. We were clear on our own mission, but we didn’t know how to communicate it effectively, incorporating all of the visual elements that have become the norm for today’s communication. We had the words, but we didn’t have the design. That’s where Michaela was the perfect fit for us! Her thoughtful incorporation of our content (and attempts at design layout) with her vision for how to best represent our consulting services yielded a website and other marketing collateral that not only say what we need them to say, but reflects who we are. – Emily, DeLozier Strategy & Execution

Dane is ready to start using his website as the foundation for his online presence. With a few blog posts ready to publish as soon as we launched he is already building a strong SEO base for driving traffic his way.

 

 

Are you my next dream client? Let’s get started!

Make the Most of Your 404 Page

How can your 404 page help you grow your business' email list? Check out this blog post for 3 quick 404 page tips!

Today I want to share with you three quick tips for getting the most bang for your buck out of your 404 page.

First of all, let’s cover the role of your 404 page and what it means to user flow for your visitors.

Your 404 page is the page people get to if they mistype a url or a link is dead.

It’s not necessarily a bad page, you really want to have one and use it strategically so that it isn’t a dead end to the user flow of your visitors.

No matter how hard you try to keep from having dead links it is just something that happens.

Let’s cover 3 quick things you can add to your 404 page to optimize your website strategy.

Add CTAs

This is a great opportunity to redirect your visitor back to main site. Whenever you want to send them or whichever action you choose to do make sure you have strong CTAs to help create clarity around what you want your visitor to do.

Give people a chance to opt-in

You might consider adding a chance to opt-in for one of your freebies here.

This spot may not provide you with a huge conversion rate because people don’t come to your 404 page to opt-in.

But it is a good place to give people a chance to get on your list right before they leave your site so that you can stay in touch with them.

Feature some of your popular or foundational content

And finally, you can redirect them to some other content on your site that you would like to feature.

This could be some of your most popular blog posts.

Or it could be a blog post or two of your cornerstone content.

Just make sure to highlight it and clearly create a path for people back to valuable information on your site.

Now it’s your turn!

What questions do you have about your 404 page and the strategy behind it? Let me know in the comments!

How can your 404 page help you grow your business' email list? Check out this blog post for 3 quick 404 page tips!
How can your 404 page help you grow your business' email list? Check out this blog post for 3 quick 404 page tips!
How can your 404 page help you grow your business' email list? Check out this blog post for 3 quick 404 page tips!
How can your 404 page help you grow your business' email list? Check out this blog post for 3 quick 404 page tips!

Optimize Your Landing Page for Growth

Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page

What is the best thing you can do to optimize your website strategy for conversions?

…I’ll tell you in just a sec

Optimizing your landing pages is going to help you cut down on the number of people who click away from your site…which in turn leads to getting more people on your list so that you can stay top of mind.

It’s really one of my favorite things to share with people when I talk about finding leads online for my business.

Once you have your site set up and optimized you’re going to see consistent conversions. Yes, it is nice to get a huge influx all at once but most strategies in the online space are long-term strategies. In other words getting stuff in place so that you can see results over the long haul.

So if you are only going to optimize one thing on your landing page what would the most important thing be?

My answer would be…

Creating action-oriented copy which I’ll get into here in a second.

But first thing is first. You need to audit your landing page and take stock of what kind of shape it currently is in.

You want to be critical and objective when you do your audit and consider getting feedback from others.

Ask questions like…

What are your initial impressions?

What questions do you have about the offer?

Are there any obstacles to keep you from filling in the form?

How does this page make you feel?

And start building from there.

Now onto my 5 tips for Optimizing Your Landing Page

Action-oriented copy

Like I mentioned above this is my number one suggestion for you if you are only going to do one thing…but you aren’t going to stop there are you? 🙂

I thought not.

Having action-oriented copy helps your website visitor know the 3 Big Ws.

The who, what, and why of your landing page.

They help your audience know WHO your offer is for…

WHAT they need to do to get it…

and WHY they want it.

Your action based copy gives them the next step so to speak so that everything is clear and your website visitor doesn’t click away.

Concise & Clear Benefit-driven Headline

Your headline is another area you should spend some time testing and optimizing.

It’s really important for connecting with your visitor and drawing them in into the copy.

You have only a few seconds to make an impression so you should make the most of it through your headline.

And why not just any headline but a benefit-driven one?

Becuase it outlines what their life or business is going to be like after getting access to your opt-in.

Your visitors are always asking…

“Why should I care? ”

Your benefit will answer that for them.

Bold contrasting CTA buttons

Not only does your action-oriented copy help you tell people what the next step of the process is having a contracting and bold CTA button helps these actions you want your visitor to take stand out.

This isn’t a time to be cute you want to be bold!

Consider using one of your accent colors that stand out well for just your CTA buttons.

You don’t want people to click away because they didn’t see the action step.

Cut down on distractions

This one is huge.

When you get to a landing page you want there to be ONE decision your visitor has to make.

To sign up for your list or leave.

You don’t want to provide a bunch of distractions that keep them clicking around.

Consider removing your header and footer.

Definitely get rid of your sidebar

And just keep the base elements needed for your branding.

People function best when there are one or two options and when you get them to a landing page you want to streamline that process as much as possible.

And don’t feel bad if you’ve optimized your landing page and you still get people who are clicking away.

If you’d done your homework and have optimized your landing page well this will guarantee that those less than perfect fit clients are the ones clicking away while the high-quality leads are filling out your form and getting on your list.

ABT

or…Always be testing

I know that when you finally get your website done especially those pesky landing pages done you don’t want to have to think about them again.

But this is where you can make or break your success.

And is the secret between your underperforming site and those that are getting conversions of 50%+

They have tested and optimized and found out what really does work for their audience.

Things to test:

  • Headlines
  • Different benefits
  • Layout
  • Photos
  • Background colors
  • Where elements fall in the order of the page
  • microcopy
  • Copy sizing
  • The amount of copy

There are a ton of different things you can test on your landing page to see what works the best for you. I’d love to say here is this awesome amazing landing page template that converts like crazy.

But it doesn’t really work like that and there is so much more that goes into the page psychologically than just grabbing what worked for everyone else.

You’ve really got to do your homework and have a clear idea of who your audience is and how you can help them with your opt-in to be able to create the best user experience on your landing page and create better conversions.

It’s a good idea to set aside a few hours a month to review the analytics, get feedback and make educated adjustments to your landing pages so that you can convert more going forward.

Don’t wait and do it once a year because you’ll have lost out on so many great opportunities.

Now it’s your turn!

What is your number one landing page strategy question? Let me know in the comments!

Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page
Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page
Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page
Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page

Why your business needs a responsive website in 2018

One website trend your business needs to jump on in 2018 to grow and generate more leads

We are well into 2018.

And does your website have this bit of functionality?

Is it responsive?

If it isn’t yet, it needs to be and I’ll tell you why in just a second.

What is a responsive website?

When the website is set up to be responsive it means that the elements are sort of free-floating and will fluidly change space to fill the screen size it is being viewed on.

That means no matter what random obscure Android device is being used to see your website it looks it’s best and it’s Calls to Action are visible and easy for your website visitors to find.

Why is it even more important now going into 2018?

It has been important for quite a while that websites have some way to deal with mobile users.

However, mobile users overtook desktop users in 2017 making it imperative that in 2018 you have set yourself up for success.

Users will not stick around on websites that are not useable. It is way to easy to click away.

Like with most things usability of technology should be at the forefront of every decision you make to market your service based business. People will not wait around they will find someone else who is keeping up with the industry and looking professional.

Status of the industry

There are a few things that the industry is doing to make responsive sites and mobile web viewing in general that you should be aware of.

Since most users view websites on a mobile device many are starting to design websites from the mobile perspective first then figuring out how it would look best on a desktop screen. This is a huge shift in the web design industry where it was always a given that users would come to websites on their computers.

2018 will hold more great mysteries for us but now is a great time to get your website in ship shape and mobile responsive so that you can make sure you are creating the best user experience.

One website trend your business needs to jump on in 2018 to grow and generate more leads
One website trend your business needs to jump on in 2018 to grow and generate more leads
One website trend your business needs to jump on in 2018 to grow and generate more leads
One website trend your business needs to jump on in 2018 to grow and generate more leads

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