Make the Most of Your 404 Page

Today I want to share with you three quick tips for getting the most bang for your buck out of your 404 page.

First of all, let’s cover the role of your 404 page and what it means to user flow for your visitors.

Your 404 page is the page people get to if they mistype a url or a link is dead.

It’s not necessarily a bad page, you really want to have one and use it strategically so that it isn’t a dead end to the user flow of your visitors.

No matter how hard you try to keep from having dead links it is just something that happens.

Let’s cover 3 quick things you can add to your 404 page to optimize your website strategy.

Add CTAs

This is a great opportunity to redirect your visitor back to main site. Whenever you want to send them or whichever action you choose to do make sure you have strong CTAs to help create clarity around what you want your visitor to do.

Give people a chance to opt-in

You might consider adding a chance to opt-in for one of your freebies here.

This spot may not provide you with a huge conversion rate because people don’t come to your 404 page to opt-in.

But it is a good place to give people a chance to get on your list right before they leave your site so that you can stay in touch with them.

Feature some of your popular or foundational content

And finally, you can redirect them to some other content on your site that you would like to feature.

This could be some of your most popular blog posts.

Or it could be a blog post or two of your cornerstone content.

Just make sure to highlight it and clearly create a path for people back to valuable information on your site.

Now it’s your turn!

What questions do you have about your 404 page and the strategy behind it? Let me know in the comments!