Principal UX/UI Designer · Frontend Engineer

Design that moves business forward.

I lead end-to-end UX strategy for complex software — from research and systems thinking to code. Obsessed with making enterprise information accessible, usable, and impactful.

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$442K

Projected Rev. Impact

10+

Years Experience

E2E

Research → Code

Selected Clients

Context Travel Baker Hill Solutions Travel Indiana Indiana Dept. of Labor Indiana Dept. of Homeland Security AutoOracle Context Travel Baker Hill Solutions Travel Indiana Indiana Dept. of Labor Indiana Dept. of Homeland Security AutoOracle

Selected Work

Case studies that prove the strategy.

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Mobile UX · 2020

INSafe Consultation Mobile Application

A mobile consultation app designed to help INSafe inspectors quickly search and cross-reference federal hazard codes in the field. Replaced a time-consuming manual lookup process with a fast, structured database search experience.

Mobile UX Field Research Information Architecture

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Travel Indiana

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Golden Homes – Object-Oriented User Experience Certification Project

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The best design decisions happen at the intersection of deep user empathy and clear business thinking. I work in that space.

— Michaela Hoffman

About

Research, design,
and code.

I'm a Principal UX/UI designer with frontend engineering depth — which means I can take a design from whiteboard to working code. I specialize in complex enterprise software and have led projects from discovery research through design system architecture and production implementation.

I'm obsessed with finding new ways to make complex information accessible to everyone.

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Research

JTBD, user interviews, accessibility audits, competitive analysis

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Design

Strategy, systems, interaction design, executive communication

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Code

HTML, CSS, JavaScript, WordPress, Shopify, frontend systems

Core Capabilities

Strategic Design Leadership