Design that
moves
business forward.

I lead end-to-end UX strategy for complex software — from research and systems thinking to code. Obsessed with making enterprise information accessible, usable, and impactful.

Selected Work

City Pages: From Product Catalog to Market Leadership

Led a comprehensive transformation of city pages for a luxury travel platform using a jobs-to-be-done framework. Repositioned the brand as a market leader focused on authentic traveler intent; backed by research, executive alignment, and a scalable design system.

$442K

Projected Annual Revenue

25% + 

Booking Value

end to End

Research to Handoff