5 Reason You Need to Track Analytics as part of your social media strategy

Is social media a big mystery to you? How are people making decisions that are helping them grow? So many questions and so few answers.

Well not really…

A lot of online business owners want to make smart effective decisions about how they spend their time online. But I keep hearing from people that they

  1. Don’t know what is working
  2. Don’t know where to spend their time
  3. Or they don’t have a clue about how to know where their people hanging out online

The answer? Your Social Media Analytics.

Your social media accounts are constantly collecting data. Data about your potential clients, the audience you are reaching, and what they are interested in. Just to name a few.

What makes social media analytics so valuable to your social media strategy?

Literally everything!

They help you know

  • what is working so you can do more
  • what isn’t working so you can make adjustments
  • they tell you where to spend your valuable time
  • they tell you which content got the most engagement so you can create more
  • help you set better goals for your growth

So what are you waiting for? Tracking analytics for your business are going to be a game changer for your business. It’s time to stop ignoring your analytics and learn these 5 things about YOUR business’ social media.

What is working

Doing more of what is working on your social media has only positive benefits. When you use your analytics to build on content that is getting engagement, driving traffic or increasing your presence it’s like having a crystal ball that tells you what people want to see from you.

Now that you can see what people are reacting to you no longer have to come up with completely new content all the time. You can create content that supports the original topic.

There are a lot of details hidden in your data about what is working…like are you reaching the audience you want and what content they are responding to. By avoiding your analytics and not using the rich amount of data that your social media analytics you are making decisions blind.

What isn’t working

Just like having the crystal ball to see what is working you can see what isn’t so hot. And then not do any more of that if you want.

Or you can take the what isn’t working stuff and make changes or tweak it in a way that may resonate with your people better. You are constantly reviewing and adjusting and doing the whole process over again.

No more wondering why your posts didn’t get engagement because you are constantly learning about your people and creating with them in mind.

It may not be that the entire topic isn’t working it could be that you aren’t making it clear enough to your dream clients that you are talking to them. And the only way to find out is to look into that crystal ball and make your content work for you.

Your time is limited and your analytics will tell you where you make the most impact

When we are running our own businesses we often don’t have the time, energy or resources to sit on social media all day posting.

We want to make sure that what time we are posting is used effectively. And your analytics will tell you that too.

Recently I started pulling back from Instagram. I LOVE Instagram but my analytics were telling me it wasn’t as effective as Pinterest is at supporting my goals. So I am able to save myself some time each week by putting my limited amount of time into the platform that is giving me the BEST results.

If I hadn’t reviewed my social media analytics I would still be hammering away at Instagram wondering why I’m not seeing an ROI on my time and energy.

Better Goal Setting

I don’t know about you but sometimes I get stuck with goal setting because I either don’t know what is possible for me and I don’t want to limit myself and on the flipside, I don’t want to be unrealistic and disappointed.

So in the past, I sometimes skimped on the goal setting stage for my online presence. I’d say I want to grow my following by X number of people. And leave it at that…

That goal, while measurable, wasn’t specific enough for the overall business goals I had. But I was too afraid to say X number of people on my email list. Or converting X number of sales on my tripwire pages.

It was just too much unknown.

I got stuck.

And while we all start somewhere (pst…meaning 0) we have to get started. I could go review my analytics I could start developing more specific goals to my business and my audience. I could set numbers that would provide a challenge but not overwhelm or discourage me.

Set your own benchmarks

Comparisonitis is a problem that we all face when we are on social media. We are constantly being bombarded by other’s social media successes. The only way to combat this is by setting your own benchmarks and comparing your data to your own historical data. Not someone else’s especially when you are unable to dissect their data…because you are an outsider.

The only person you are supposed to compare yourself to is your past. By looking at your data you can see a clear picture of how you are performing and how you can improve.

This is the best measure of your success and if you aren’t using your analytics you will never be able to see these details.

Now it’s your turn!

Let me know in the comments if you are currently using analytics for your social media strategy or if you are not yet! I’d love to hear where you are at currently for your business!


Ready to get started learning about your social media analytics? Get my free Evernote Social Media Tracker in the free resource library. Get access below!

5 reasons to track analytics for your social media strategy

How to stress less with your social media strategy

Social media strategy for your business how to create a plan that gives you more freedom and reduces stress

Let’s get real here…you didn’t start your online business to be a slave to your social media accounts. Constantly creating content, posting, engaging and tracking can suck up a HUGE part of your time. I know because I used to do it.

Maybe you’re worried that it won’t feel as authentic if you schedule your posts? Feeling like you have no flexibility? Worried your followers will “notice” and leave… trust me this is NOT true. Having a schedule saves you time so you can create better quality content and keeps you consistent both things help grow your following.

If you haven’t created a schedule and started automating your social media content you need to. That’s all I’ve got to say. Think about it this way… currently, experts suggest posting on Facebook 2x a day, Instagram 3x, Twitter between 5 -10x. Then you still have Pinterest, Snapchat, Facebook Groups…

Enough is enough it is time to get your social media scheduled & automated!

Get your schedule organized

Planning out your schedule and getting it organized is half the battle with saving time on your social media content. Creating a list of themes that you will write about and rotate through on an M-F basis or weekly basis is the start of your schedule.

Next look at which social media platform you are going to focus on. When you are just starting out with social media, trying to be everywhere all the time is overwhelming. The best way that I’ve found to avoid the overwhelm is to pick one to focus on, then as you perfect that channel add more in. And don’t worry you can still “push” your updates to other channels so you are showing up there but you don’t have to worry about being active in those locations.

Now that you know what you are going to post about and which platform you are focusing on you can pick how many times a day you will post. There are lots of resources out there that will tell you the optimal number of posts and times of day you should post. I won’t cover that here but if you have a question about it let me know below!

Tools for creating your schedule

Evernote – I use this tool for two pieces of my plan. I have a calendar template that I use as my editorial calendar and launch calendar. That way I can see what is coming up and can adjust my content to fit. And the second is where I keep a running list of ideas for my posts. But any note taking software will do.

Google Sheets – I use this to keep track of all the content I’m posting for the month on all my social media channels and Facebook Groups. It sounds like it may be overwhelming but it isn’t if you break it down. Along the top put the platform you’re posting too. Add additional columns for additional posts. Then along the side put the date. Now just add in your content “title” and boom you’ve got your schedule planned out. It is also awesome to keep these as archives for your content so you can go back and see what you posted when and not repurpose something too soon.

Use the schedule to be more flexible

If you are worried that you will be locked into a schedule and you won’t be as authentic as posting when the inspiration strikes. Worry no longer because having your schedule allows you to see the opportunities you can slip in additional content when inspiration does strike.

Your schedule will also get you to look ahead on the calendar and see if there are events happening in your business like a launch that you can use to schedule your time. This way you can be sure to leverage your social media for these events and build momentum.

Tools for Automating

Now it’s time to get things automated. There are a bunch of different tools out there ranging from free to $$$ but the important thing to remember is find something that works for you. I use a combination of Hootsuite and Later to get my posts scheduled.

My favorite thing about both is that the content I create is saved in the system for me to repurpose later. I’m all about working smarter so when I can save a post. Tweak that post and then reuse it again later it makes filling my content calendar a breeze.

Schedule Time for Engagement

Don’t forget to schedule time for engagement on your social media channels. You want to go in daily and engage with people and start the relationship building process. It doesn’t have to take long I try to spend 15 minutes engaging in Facebook Groups. And 10 minutes on Instagram at the end of the day.

Track Your Engagement

This little nugget is so helpful to your content strategy. When you track your engagement you can see trends in what is working and what isn’t. This will also allow you to see if you adjust the time you post does your engagement change or if you switch up your content topic?

Want to start tracking your social media engagement? I’ve created a social media tracking template in Evernote. It is one of the goodies in my free resource library. Sign up below to get access!

 

Social media strategy for your business how to create a plan that gives you more freedom and reduces stress

Social media strategy for your business how to create a plan that gives you more freedom and reduces stress

Create an epic content strategy for your online business

Content creation is never ending when you are running an online business. You have your website, your blog posts, your social media posts, keeping up with facebook groups, ect. The point is unless you have a plan creating this much content it is unsustainable and you will most likely burn out.

So how can you create an epic content strategy plan for your online business so that you can create, create, create and never get burnt out? How would it be if your content creation plan made MORE time for you instead of less?

Content Strategy

Do you have a solid content creation plan in place? Do you wait to start writing your blog posts until it is time for the post to go live? Then friend you need a strategy! Here are a few questions you can ask yourself to get started with a plan that will allow you to create content consistently and quickly.

  • What am I trying to accomplish?
  • Who am I trying to attract with my content?
  • What problems am I trying to solve?
  • What do I really love talking & writing about?

Once you have your goals and your why figured out start evaluating what is working and what isn’t working in your strategy. Change things that aren’t working for you or producing results and celebrate the things that are.

Never Run Out of Content Ideas

It is incredibly difficult to be a content creation machine unless you have a plan for coming up with killer post ideas. Generate a never-ending list of ideas with a few simple steps.

  • BRAIN DUMP. Start by writing everything that is in your head down. Get it all out. Don’t worry if it isn’t business related just get it all out.
  • START A LIST. Ask yourself what you like to write about?  Take it further by writing out the answers to some additional questions like:
    • What do my readers/followers want to know before or after this bit of info.
    • What topics are related to this topic?
    • Look at other articles in the industry and ask if you have anything you can add on the subject.
  • ORGANIZE. Take your list and organize it into categories. Look for trends and overarching patterns to your ideas. These lend themselves to create more ideas and blog or e-course series content.
  • LET IT GO. Ditch the ideas that aren’t fun and effortless to write about it’s ok to let some stuff go to get to the good stuff.
I keep my running list of content ideas in my Evernote so I can quickly add any new ideas when inspiration hits rather than trying to remember later or starting a new list every time I have an idea because I can’t find my notebook or paper with the latest ideas.

Stretch Your Content Further

A huge mistake I made when first starting to create content felt like every platform needed to be different. Each post needed to be a complete whole picture of whatever it was I was trying to share and that once the content was out there I couldn’t use it again anywhere else. I working incredibly hard just to create content for my business.
Here are 3 ideas to stretch the content of one blog post into a whole week’s worth of content.
  • Pull out the key ideas and create separate social media tip posts on Twitter
  • Create a mini post from the key ideas and post to your Facebook page
  • Expand the post and create an email newsletter series

DON’T be afraid to post the same content in different places because your followers will not always see all your content on every platform. And if they do they won’t care because they love the information you are sharing.
DO rewrite the post in the style of the platform that you are publishing to.

Consistency

I’ve chosen to write content for the following week on Wednesday the week before. This gives me time to write the content, then edit it and create visuals even if I get pinched for time. Through a lot of trial and error, I’ve found it is what works best for me. That way I’m prepared for the following week before the weekend and can let my brain recharge for a couple of days before diving back into client work.

Once you get yourself into a routine content creation will become easier over time as you turn it into a habit. No longer will you struggle to sit down and write or put it off until the last minute.

When you start your new routine sit down for your routine do what feels right. Do not force yourself to sit staring at your computer because it will just frustrate you more. Set a timer on your phone for 25 minutes and start writing about your blog topic or social media post topic. Don’t censor yourself just write get it all out and then at the end of the 25 minutes go back and edit. Organize the post and fill in any missing points.
Give yourself plenty of lead time to create your content so you have time to schedule your posts consistently. Posting consistently & on consistent topics builds trust between you and potential clients. It also helps people know what to expect from you.

Create an Editorial Calendar

4 Benefits of an editorial calendar:<

  • Plan Ahead. You’ll be able to plan your content around holidays or things that are important to your ideal clients.
  • Brainstorm. You can quickly brainstorm huge chunks of content at once rather than trying to come up with new ideas as you need them.
  • Consistency. Having your plan in place allows you to create the content ahead of time and stay on schedule rather than trying to write the night before.
  • Reduce your stress. Planning always will reduce your stress because you don’t have to force yourself to work under pressure or risk missing a deadline.

I always benefit from seeing everything laid out in front of me especially when it comes time to post and I can just quickly glance at my calendars to know exactly when something should be scheduled.

Now it’s your turn!

What was your biggest Ah-ha moment about creating your content strategy? Let me know in the comments!

What you need to know about fear and getting your business noticed

What you need to know about fear and getting your business noticed

Getting your business noticed or getting visible online and in front of your audience is a long-term game. But you can’t even get started when you are letting fear hold you back from showing up consistently online and hitting publish on those posts. Not so very long ago I was struggling with fear when it came to getting my business noticed online.

I was afraid of negative feedback/comments, I was afraid no one would care, and I was afraid that I wouldn’t be able to handle things if people did notice me. It was a lot of baggage to hold on to about publishing some posts online. I can’t tell you how many posts I wrote out on social media channels just to delete them before publishing because of these very reasons.

Here is what you need to know about fear and getting your business noticed in a crazy saturated online world.

Acknowledge why you feel fear

Do you not know where to get started? Are you afraid of receiving negative feedback or no feedback at all? We all feel that fear, I promise, everyone who has traveled this path before you has had these same thoughts run through their head. And to be completely honest it happens even when you’ve had success at getting noticed online, every time I get ready to launch a new offer I begin to feel some fear. So ask yourself why you feel this way? What do you think is going to happen? I just worked through this exercise last week.

Here is what I did to start moving forward

✨ I had to figure out why I’m afraid of putting my business out there
✨ Why I was holding myself back from sharing myself and my business in the online space.
✨ What I was really afraid of and why
✨ Why I was holding on to self-limiting beliefs

Do it anyway

Are you making decisions for your online business out of fear? Are you worried about failing or succeeding? You control your fear, not the other way around. I promise it does get easier, the fear lessens and you start to really let your light shine online. You have a unique voice and story and the world needs to see that. So make the decision today to start taking steps to move beyond your fear.

How can you do that?
✨ Start journaling
✨ Reach out to a mindset coach to get help
✨ Feel the fear but do it anyway

Take baby steps

There are a lot of strategies to get visible online and a lot of places to share your story. It can be SO INCREDIBLY OVERWHELMING when you are having trouble just getting the courage to push send on your posts. Start small and build on your successes until you’ve pushed past your comfort zone. Then do it again, and see yourself grow! That’s how our comfort zones get bigger. One thing that helped me with my comfort zone issues is focusing on making my comfort zone bigger rather than focusing on the size of everything outside of my comfort zone.

See how you can stretch yourself this week.
Ask yourself how you can grow your comfort zone just a little bit this week
Look at why you are afraid to step out of your comfort zone, address that concern first

Let Negativity roll off you

Fear holds us back in so many different areas of our lives. I am truly envious of the people that seem to be able to move forward laughing fear in the face. But the secret is that these people feel the fear and do it anyway. They acknowledge it but don’t let it hold them back.
Being able to do this for yourself is so important to your visibility strategy. You have to feel the fear of people disagreeing or even being downright nasty and post your content anyway. If you do get a negative comment or two you gotta do your best to let it roll off you.

Work on getting your mindset back to a positive place. Journal about your successes, write out your fears and then write out what makes you awesome and unique. Focus on you and what makes you great and ignore the haters out there.

Focus on the benefit of getting noticed

When I started getting visible and feeling that fear that comes along with it (trust me we have ALL been there) I decided to focus on what getting visible would do for me personally and for my business.

Getting visible would mean I would be able to create a bigger impact for women who run online businesses, I would be able to create more freedom for me and my husband, I would be able to fully enjoy going out for a nice dinner and not worry about how it will impact our finances for the upcoming month.

So when you start to feel that fear and your inner voice starts to tell you things like no will care if you post, people have already said what you wanted to say so why bother, people aren’t going to respond, etc.

Is fear holding you back from getting noticed online? I’d love to know what you are doing to combat that fear! Leave a comment below!

 

 

What you need to know about fear and getting your business noticed

Getting Visible on Social Media for your Business

Get Your Business Visible on Social Media | michaelahoffman.com

Struggling with showing up on social media for your business? Hearing crickets? Not being seen. Here are 5 tips to get visible on social media for your online business.

Show up as you that human element

Consistently posting on social media is only half of the visibility equation. You also have to show up as yourself infusing your brand into your posts. The voice, tone and personality you put into your comments & graphics that you choose will help you stand out from the crowd and attract those ideal clients to your channels.

  • How would you describe the vibe of your personality? Sassy/Spunky/Laid back/etc?
  • What kind of words, phrases or sayings do you use over and over again when having a conversation?
  • Phrases like Heck Yeah! Totally, dude! rad, wut up? Using these in your social media posts will help people connect to your personality.
  • Think about the words that your clients use, and phrases that they would connect with.

Repurpose Your Content

Want to start a content repurposing plan for your business? Here are some ways to get started.

  • Plan your content each week around one topic.
  • Write a blog post on that topic
  • Pull out the main ideas and rewrite for each social media platforms unique style

It may feel like you are bombarding your followers with the same information but they won’t always see every post, tweet, and update you create. And if they do they won’t mind because they love your work.

Provide Valuable Content

Getting eyes on your content can be a struggle sometimes, especially when you feel stretched thin and are tempted to post in groups or on social media channels just to post.

Focus on providing value in your posts. They will be more engaging for the people reading the posts and will keep them from getting lost in the scroll.

  • Write tips that are directed to your ideal clients
  • Ask yourself before you post what problems are you providing solutions for
  • Then ask are these problems in line with your mission

When you provide value everyone benefits!

Use your Ideal Client research to find hashtags

You aren’t alone many people don’t even know where to begin with, hashtags for their online business. They are really vital for getting visible online and in front of your ideal clients.

Speaking of ideal clients you can use them to help guide your hashtag efforts. Look over your work on discovering your ideal client and write down words that relate to that client.

  • What their hobbies are
  • What type of business they run
  • What they do in their free time
  • Look at where they shop for inspiration

Engage with others

The little bit of love you share with people can get you noticed and sometimes they might even share your content with their followers.

Spend a little time each day engaging with your ideal clients, your current followers, and people in your niche. I’m a believer in what goes around comes around, it might take a little bit of time but people will notice that you are giving them a little social media love and will engage back.

  • Set a specific amount of time that you will engage & set a time focus on that one task during that time.
  • Put it on your calendar to remind you if you loose track of time and forget
  • Don’t leave just emojis or one word comments like nice. Find one thing in the caption or image and reference that as a starting point then leave your compliment.

What areas do you struggle with getting visible on social media for your creative business? Let me know below!


 

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5 Reason You Need to Track Analytics as part of your social media strategy

Is social media a big mystery to you? How are people making decisions that are helping them grow? So many questions and so few answers.

Well not really…

A lot of online business owners want to make smart effective decisions about how they spend their time online. But I keep hearing from people that they

  1. Don’t know what is working
  2. Don’t know where to spend their time
  3. Or they don’t have a clue about how to know where their people hanging out online

The answer? Your Social Media Analytics.

Your social media accounts are constantly collecting data. Data about your potential clients, the audience you are reaching, and what they are interested in. Just to name a few.

What makes social media analytics so valuable to your social media strategy?

Literally everything!

They help you know

  • what is working so you can do more
  • what isn’t working so you can make adjustments
  • they tell you where to spend your valuable time
  • they tell you which content got the most engagement so you can create more
  • help you set better goals for your growth

So what are you waiting for? Tracking analytics for your business are going to be a game changer for your business. It’s time to stop ignoring your analytics and learn these 5 things about YOUR business’ social media.

What is working

Doing more of what is working on your social media has only positive benefits. When you use your analytics to build on content that is getting engagement, driving traffic or increasing your presence it’s like having a crystal ball that tells you what people want to see from you.

Now that you can see what people are reacting to you no longer have to come up with completely new content all the time. You can create content that supports the original topic.

There are a lot of details hidden in your data about what is working…like are you reaching the audience you want and what content they are responding to. By avoiding your analytics and not using the rich amount of data that your social media analytics you are making decisions blind.

What isn’t working

Just like having the crystal ball to see what is working you can see what isn’t so hot. And then not do any more of that if you want.

Or you can take the what isn’t working stuff and make changes or tweak it in a way that may resonate with your people better. You are constantly reviewing and adjusting and doing the whole process over again.

No more wondering why your posts didn’t get engagement because you are constantly learning about your people and creating with them in mind.

It may not be that the entire topic isn’t working it could be that you aren’t making it clear enough to your dream clients that you are talking to them. And the only way to find out is to look into that crystal ball and make your content work for you.

Your time is limited and your analytics will tell you where you make the most impact

When we are running our own businesses we often don’t have the time, energy or resources to sit on social media all day posting.

We want to make sure that what time we are posting is used effectively. And your analytics will tell you that too.

Recently I started pulling back from Instagram. I LOVE Instagram but my analytics were telling me it wasn’t as effective as Pinterest is at supporting my goals. So I am able to save myself some time each week by putting my limited amount of time into the platform that is giving me the BEST results.

If I hadn’t reviewed my social media analytics I would still be hammering away at Instagram wondering why I’m not seeing an ROI on my time and energy.

Better Goal Setting

I don’t know about you but sometimes I get stuck with goal setting because I either don’t know what is possible for me and I don’t want to limit myself and on the flipside, I don’t want to be unrealistic and disappointed.

So in the past, I sometimes skimped on the goal setting stage for my online presence. I’d say I want to grow my following by X number of people. And leave it at that…

That goal, while measurable, wasn’t specific enough for the overall business goals I had. But I was too afraid to say X number of people on my email list. Or converting X number of sales on my tripwire pages.

It was just too much unknown.

I got stuck.

And while we all start somewhere (pst…meaning 0) we have to get started. I could go review my analytics I could start developing more specific goals to my business and my audience. I could set numbers that would provide a challenge but not overwhelm or discourage me.

Set your own benchmarks

Comparisonitis is a problem that we all face when we are on social media. We are constantly being bombarded by other’s social media successes. The only way to combat this is by setting your own benchmarks and comparing your data to your own historical data. Not someone else’s especially when you are unable to dissect their data…because you are an outsider.

The only person you are supposed to compare yourself to is your past. By looking at your data you can see a clear picture of how you are performing and how you can improve.

This is the best measure of your success and if you aren’t using your analytics you will never be able to see these details.

Now it’s your turn!

Let me know in the comments if you are currently using analytics for your social media strategy or if you are not yet! I’d love to hear where you are at currently for your business!


Ready to get started learning about your social media analytics? Get my free Evernote Social Media Tracker in the free resource library. Get access below!

5 reasons to track analytics for your social media strategy

How to stress less with your social media strategy

Social media strategy for your business how to create a plan that gives you more freedom and reduces stress

Let’s get real here…you didn’t start your online business to be a slave to your social media accounts. Constantly creating content, posting, engaging and tracking can suck up a HUGE part of your time. I know because I used to do it.

Maybe you’re worried that it won’t feel as authentic if you schedule your posts? Feeling like you have no flexibility? Worried your followers will “notice” and leave… trust me this is NOT true. Having a schedule saves you time so you can create better quality content and keeps you consistent both things help grow your following.

If you haven’t created a schedule and started automating your social media content you need to. That’s all I’ve got to say. Think about it this way… currently, experts suggest posting on Facebook 2x a day, Instagram 3x, Twitter between 5 -10x. Then you still have Pinterest, Snapchat, Facebook Groups…

Enough is enough it is time to get your social media scheduled & automated!

Get your schedule organized

Planning out your schedule and getting it organized is half the battle with saving time on your social media content. Creating a list of themes that you will write about and rotate through on an M-F basis or weekly basis is the start of your schedule.

Next look at which social media platform you are going to focus on. When you are just starting out with social media, trying to be everywhere all the time is overwhelming. The best way that I’ve found to avoid the overwhelm is to pick one to focus on, then as you perfect that channel add more in. And don’t worry you can still “push” your updates to other channels so you are showing up there but you don’t have to worry about being active in those locations.

Now that you know what you are going to post about and which platform you are focusing on you can pick how many times a day you will post. There are lots of resources out there that will tell you the optimal number of posts and times of day you should post. I won’t cover that here but if you have a question about it let me know below!

Tools for creating your schedule

Evernote – I use this tool for two pieces of my plan. I have a calendar template that I use as my editorial calendar and launch calendar. That way I can see what is coming up and can adjust my content to fit. And the second is where I keep a running list of ideas for my posts. But any note taking software will do.

Google Sheets – I use this to keep track of all the content I’m posting for the month on all my social media channels and Facebook Groups. It sounds like it may be overwhelming but it isn’t if you break it down. Along the top put the platform you’re posting too. Add additional columns for additional posts. Then along the side put the date. Now just add in your content “title” and boom you’ve got your schedule planned out. It is also awesome to keep these as archives for your content so you can go back and see what you posted when and not repurpose something too soon.

Use the schedule to be more flexible

If you are worried that you will be locked into a schedule and you won’t be as authentic as posting when the inspiration strikes. Worry no longer because having your schedule allows you to see the opportunities you can slip in additional content when inspiration does strike.

Your schedule will also get you to look ahead on the calendar and see if there are events happening in your business like a launch that you can use to schedule your time. This way you can be sure to leverage your social media for these events and build momentum.

Tools for Automating

Now it’s time to get things automated. There are a bunch of different tools out there ranging from free to $$$ but the important thing to remember is find something that works for you. I use a combination of Hootsuite and Later to get my posts scheduled.

My favorite thing about both is that the content I create is saved in the system for me to repurpose later. I’m all about working smarter so when I can save a post. Tweak that post and then reuse it again later it makes filling my content calendar a breeze.

Schedule Time for Engagement

Don’t forget to schedule time for engagement on your social media channels. You want to go in daily and engage with people and start the relationship building process. It doesn’t have to take long I try to spend 15 minutes engaging in Facebook Groups. And 10 minutes on Instagram at the end of the day.

Track Your Engagement

This little nugget is so helpful to your content strategy. When you track your engagement you can see trends in what is working and what isn’t. This will also allow you to see if you adjust the time you post does your engagement change or if you switch up your content topic?

Want to start tracking your social media engagement? I’ve created a social media tracking template in Evernote. It is one of the goodies in my free resource library. Sign up below to get access!

 

Social media strategy for your business how to create a plan that gives you more freedom and reduces stress

Social media strategy for your business how to create a plan that gives you more freedom and reduces stress

Create an epic content strategy for your online business

Content creation is never ending when you are running an online business. You have your website, your blog posts, your social media posts, keeping up with facebook groups, ect. The point is unless you have a plan creating this much content it is unsustainable and you will most likely burn out.

So how can you create an epic content strategy plan for your online business so that you can create, create, create and never get burnt out? How would it be if your content creation plan made MORE time for you instead of less?

Content Strategy

Do you have a solid content creation plan in place? Do you wait to start writing your blog posts until it is time for the post to go live? Then friend you need a strategy! Here are a few questions you can ask yourself to get started with a plan that will allow you to create content consistently and quickly.

  • What am I trying to accomplish?
  • Who am I trying to attract with my content?
  • What problems am I trying to solve?
  • What do I really love talking & writing about?

Once you have your goals and your why figured out start evaluating what is working and what isn’t working in your strategy. Change things that aren’t working for you or producing results and celebrate the things that are.

Never Run Out of Content Ideas

It is incredibly difficult to be a content creation machine unless you have a plan for coming up with killer post ideas. Generate a never-ending list of ideas with a few simple steps.

  • BRAIN DUMP. Start by writing everything that is in your head down. Get it all out. Don’t worry if it isn’t business related just get it all out.
  • START A LIST. Ask yourself what you like to write about?  Take it further by writing out the answers to some additional questions like:
    • What do my readers/followers want to know before or after this bit of info.
    • What topics are related to this topic?
    • Look at other articles in the industry and ask if you have anything you can add on the subject.
  • ORGANIZE. Take your list and organize it into categories. Look for trends and overarching patterns to your ideas. These lend themselves to create more ideas and blog or e-course series content.
  • LET IT GO. Ditch the ideas that aren’t fun and effortless to write about it’s ok to let some stuff go to get to the good stuff.
I keep my running list of content ideas in my Evernote so I can quickly add any new ideas when inspiration hits rather than trying to remember later or starting a new list every time I have an idea because I can’t find my notebook or paper with the latest ideas.

Stretch Your Content Further

A huge mistake I made when first starting to create content felt like every platform needed to be different. Each post needed to be a complete whole picture of whatever it was I was trying to share and that once the content was out there I couldn’t use it again anywhere else. I working incredibly hard just to create content for my business.
Here are 3 ideas to stretch the content of one blog post into a whole week’s worth of content.
  • Pull out the key ideas and create separate social media tip posts on Twitter
  • Create a mini post from the key ideas and post to your Facebook page
  • Expand the post and create an email newsletter series

DON’T be afraid to post the same content in different places because your followers will not always see all your content on every platform. And if they do they won’t care because they love the information you are sharing.
DO rewrite the post in the style of the platform that you are publishing to.

Consistency

I’ve chosen to write content for the following week on Wednesday the week before. This gives me time to write the content, then edit it and create visuals even if I get pinched for time. Through a lot of trial and error, I’ve found it is what works best for me. That way I’m prepared for the following week before the weekend and can let my brain recharge for a couple of days before diving back into client work.

Once you get yourself into a routine content creation will become easier over time as you turn it into a habit. No longer will you struggle to sit down and write or put it off until the last minute.

When you start your new routine sit down for your routine do what feels right. Do not force yourself to sit staring at your computer because it will just frustrate you more. Set a timer on your phone for 25 minutes and start writing about your blog topic or social media post topic. Don’t censor yourself just write get it all out and then at the end of the 25 minutes go back and edit. Organize the post and fill in any missing points.
Give yourself plenty of lead time to create your content so you have time to schedule your posts consistently. Posting consistently & on consistent topics builds trust between you and potential clients. It also helps people know what to expect from you.

Create an Editorial Calendar

4 Benefits of an editorial calendar:<

  • Plan Ahead. You’ll be able to plan your content around holidays or things that are important to your ideal clients.
  • Brainstorm. You can quickly brainstorm huge chunks of content at once rather than trying to come up with new ideas as you need them.
  • Consistency. Having your plan in place allows you to create the content ahead of time and stay on schedule rather than trying to write the night before.
  • Reduce your stress. Planning always will reduce your stress because you don’t have to force yourself to work under pressure or risk missing a deadline.

I always benefit from seeing everything laid out in front of me especially when it comes time to post and I can just quickly glance at my calendars to know exactly when something should be scheduled.

Now it’s your turn!

What was your biggest Ah-ha moment about creating your content strategy? Let me know in the comments!

What you need to know about fear and getting your business noticed

What you need to know about fear and getting your business noticed

Getting your business noticed or getting visible online and in front of your audience is a long-term game. But you can’t even get started when you are letting fear hold you back from showing up consistently online and hitting publish on those posts. Not so very long ago I was struggling with fear when it came to getting my business noticed online.

I was afraid of negative feedback/comments, I was afraid no one would care, and I was afraid that I wouldn’t be able to handle things if people did notice me. It was a lot of baggage to hold on to about publishing some posts online. I can’t tell you how many posts I wrote out on social media channels just to delete them before publishing because of these very reasons.

Here is what you need to know about fear and getting your business noticed in a crazy saturated online world.

Acknowledge why you feel fear

Do you not know where to get started? Are you afraid of receiving negative feedback or no feedback at all? We all feel that fear, I promise, everyone who has traveled this path before you has had these same thoughts run through their head. And to be completely honest it happens even when you’ve had success at getting noticed online, every time I get ready to launch a new offer I begin to feel some fear. So ask yourself why you feel this way? What do you think is going to happen? I just worked through this exercise last week.

Here is what I did to start moving forward

✨ I had to figure out why I’m afraid of putting my business out there
✨ Why I was holding myself back from sharing myself and my business in the online space.
✨ What I was really afraid of and why
✨ Why I was holding on to self-limiting beliefs

Do it anyway

Are you making decisions for your online business out of fear? Are you worried about failing or succeeding? You control your fear, not the other way around. I promise it does get easier, the fear lessens and you start to really let your light shine online. You have a unique voice and story and the world needs to see that. So make the decision today to start taking steps to move beyond your fear.

How can you do that?
✨ Start journaling
✨ Reach out to a mindset coach to get help
✨ Feel the fear but do it anyway

Take baby steps

There are a lot of strategies to get visible online and a lot of places to share your story. It can be SO INCREDIBLY OVERWHELMING when you are having trouble just getting the courage to push send on your posts. Start small and build on your successes until you’ve pushed past your comfort zone. Then do it again, and see yourself grow! That’s how our comfort zones get bigger. One thing that helped me with my comfort zone issues is focusing on making my comfort zone bigger rather than focusing on the size of everything outside of my comfort zone.

See how you can stretch yourself this week.
Ask yourself how you can grow your comfort zone just a little bit this week
Look at why you are afraid to step out of your comfort zone, address that concern first

Let Negativity roll off you

Fear holds us back in so many different areas of our lives. I am truly envious of the people that seem to be able to move forward laughing fear in the face. But the secret is that these people feel the fear and do it anyway. They acknowledge it but don’t let it hold them back.
Being able to do this for yourself is so important to your visibility strategy. You have to feel the fear of people disagreeing or even being downright nasty and post your content anyway. If you do get a negative comment or two you gotta do your best to let it roll off you.

Work on getting your mindset back to a positive place. Journal about your successes, write out your fears and then write out what makes you awesome and unique. Focus on you and what makes you great and ignore the haters out there.

Focus on the benefit of getting noticed

When I started getting visible and feeling that fear that comes along with it (trust me we have ALL been there) I decided to focus on what getting visible would do for me personally and for my business.

Getting visible would mean I would be able to create a bigger impact for women who run online businesses, I would be able to create more freedom for me and my husband, I would be able to fully enjoy going out for a nice dinner and not worry about how it will impact our finances for the upcoming month.

So when you start to feel that fear and your inner voice starts to tell you things like no will care if you post, people have already said what you wanted to say so why bother, people aren’t going to respond, etc.

Is fear holding you back from getting noticed online? I’d love to know what you are doing to combat that fear! Leave a comment below!

 

 

What you need to know about fear and getting your business noticed

Getting Visible on Social Media for your Business

Get Your Business Visible on Social Media | michaelahoffman.com

Struggling with showing up on social media for your business? Hearing crickets? Not being seen. Here are 5 tips to get visible on social media for your online business.

Show up as you that human element

Consistently posting on social media is only half of the visibility equation. You also have to show up as yourself infusing your brand into your posts. The voice, tone and personality you put into your comments & graphics that you choose will help you stand out from the crowd and attract those ideal clients to your channels.

  • How would you describe the vibe of your personality? Sassy/Spunky/Laid back/etc?
  • What kind of words, phrases or sayings do you use over and over again when having a conversation?
  • Phrases like Heck Yeah! Totally, dude! rad, wut up? Using these in your social media posts will help people connect to your personality.
  • Think about the words that your clients use, and phrases that they would connect with.

Repurpose Your Content

Want to start a content repurposing plan for your business? Here are some ways to get started.

  • Plan your content each week around one topic.
  • Write a blog post on that topic
  • Pull out the main ideas and rewrite for each social media platforms unique style

It may feel like you are bombarding your followers with the same information but they won’t always see every post, tweet, and update you create. And if they do they won’t mind because they love your work.

Provide Valuable Content

Getting eyes on your content can be a struggle sometimes, especially when you feel stretched thin and are tempted to post in groups or on social media channels just to post.

Focus on providing value in your posts. They will be more engaging for the people reading the posts and will keep them from getting lost in the scroll.

  • Write tips that are directed to your ideal clients
  • Ask yourself before you post what problems are you providing solutions for
  • Then ask are these problems in line with your mission

When you provide value everyone benefits!

Use your Ideal Client research to find hashtags

You aren’t alone many people don’t even know where to begin with, hashtags for their online business. They are really vital for getting visible online and in front of your ideal clients.

Speaking of ideal clients you can use them to help guide your hashtag efforts. Look over your work on discovering your ideal client and write down words that relate to that client.

  • What their hobbies are
  • What type of business they run
  • What they do in their free time
  • Look at where they shop for inspiration

Engage with others

The little bit of love you share with people can get you noticed and sometimes they might even share your content with their followers.

Spend a little time each day engaging with your ideal clients, your current followers, and people in your niche. I’m a believer in what goes around comes around, it might take a little bit of time but people will notice that you are giving them a little social media love and will engage back.

  • Set a specific amount of time that you will engage & set a time focus on that one task during that time.
  • Put it on your calendar to remind you if you loose track of time and forget
  • Don’t leave just emojis or one word comments like nice. Find one thing in the caption or image and reference that as a starting point then leave your compliment.

What areas do you struggle with getting visible on social media for your creative business? Let me know below!


 

5 Steps to Brand Instagram for Your Creative Business

Need help branding your Instagram feed for your business? Check out my 15-page workbook that walks you through the 5 steps I used to double my Instagram with quality followers in 4 months! Learn more here! 

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