Successfully Blogging for Your Business

Do you have a blog? Are you blogging for your business? When was the last time you updated it, be honest with me? Maybe it has been a while?

Blogging is so important to your online business in so many ways! For one it is an easy way for you to create authentic connections with your potential clients. You also start building the know like and trust factor as well as, positioning yourself as an expert in your industry! That is just the benefits of humanizing your online business, but blogging is also important for getting found in search engines. Your blogging strategy should be based on using your brand keywords, client pain points, and authentically connecting to your readers. This way you start showing up in search results for the topics that YOUR potential clients are looking for.

Now, that we are clear on why blogging is beneficial for your business, let’s talk about what you need to know about blogging for your business for success.

Writing Purposefully

Blogging for your business is definitely a strategy for getting yourself visible and in front of your ideal clients. It should really be a part of your visibility strategy for your business.

I hear it time and time again from people that they don’t like blogging. After digging a little deeper we cover that they usually don’t know what to write about and that it takes too long to do.

This usually the case because they aren’t creating a plan for their content ahead of time, or writing to that the content so that it ties in with the services that they create and the solutions & benefits they provide.

How can you write your blog posts with purpose?

✨Create a plan for your content and don’t wait till it is the day to post to start writing.
✨Review your mission statement and your core values
✨Finally, ask yourself how this topic ties in with your ideal client’s pain points.

This will strengthen you know like and trust factor. It will start getting people knowledgeable about your services, skills, and abilities.

Content Planning

Create a strong blogging plan and an editorial calendar for your blog. Needless to say, you never want to go into anything in business without a plan but winging your blog content is a recipe for disaster! You will most likely get frustrated, burnt out, inconsistent, and be struggling. How do I know?? I was there before I sat down and created a real plan for my blogging content.

Create a blogging schedule. Are you going to post once a week? Twice a week? Once a month? While updating the content on your blog frequently is important it is more important to stick to a schedule and be consistent. Nothing erodes trust faster than saying you’re going to and then not delivering. So start small and increase your blogging if you can.

Next, keep a running list of topics on your phone or in a notebook. You never know when inspiration will strike. You want to make sure you don’t forget that amazing blog post topic when it comes time to planning.

Then sit down once a month and plan out what topics you are going to post about which days. That way you know when to sit down and write you know what you are going to write about. And the day your post is supposed to go live you aren’t panicking and writing less than your normal quality of content.

Focus on clients problems

Your blog is a perfect place to focus on the problems that your clients are facing. Ask yourself what are their pain points? What solutions can you offer to help alleviate these pains they have. Focus on the benefits that you provide and use them as starting points for your blogging topics.

✨Start by making a list of everything that your audience is struggling
✨Then use that list to create a list of blogging topics related to how you can help them solve the problem
✨If you aren’t sure about your client’s struggles reach out and ask them

Creating value for potential clients will create raving fans who are ready to buy from you. And while you will want instant results, remember that nothing happens overnight and that consistently creating content will organically start driving more traffic to your site. Success comes from consistency.

Keywords

Your blogging topics should be driven by the keywords that you want to rank for on search engines. In the past website strategy meant including keywords as hidden words on the website so that search engines will find the words but not show for the people coming to visit.

As a heart-centered online business owner, you are all about authentically connecting and creating a rich content experience for your readers. While also doing your best to show up in search results. Using the words that you want to rank for in search in your blog posts is a great way to authentically meet both goals in a way that is natural and not icky.

✨Make a list of the all the words associated with what you do
✨Add a list of words that are related to how you do it
✨Make a list of your clients pain points
✨Then review all your words narrowing it down to around 10-15 keywords that represent what you do, how you do it, and who you serve.

Make sure to use these words in your headers, descriptions, and blog posts to help let the search engines know that you write on these topics.

Excitement

When you are writing your posts or creating content of any kind do your best to do it when you are excited and pumped to be putting that content together for your readers. The excitement you feel about the topic when you are writing it will show in your writing and the readers will get excited about your content too. This makes for raving fans that are ready to buy from you when you put out new and exciting offers.

Review what you are writing about. Maybe what you are writing about isn’t exactly in alignment or something might be slightly out of joint causing you to have trouble writing. It seems like it should be easy to write about what your passions are. However sometimes if one little piece isn’t exactly right it feels like you are trying to fit a square peg in a round hole and nothing is going to work.

If you really struggle with getting excited about writing, find a system that helps you or consider hiring someone to write for you. Because being in love with your content is going to so important to helping you connect with your potential clients.

What you need to know about fear and getting your business noticed

What you need to know about fear and getting your business noticed

Getting your business noticed or getting visible online and in front of your audience is a long-term game. But you can’t even get started when you are letting fear hold you back from showing up consistently online and hitting publish on those posts. Not so very long ago I was struggling with fear when it came to getting my business noticed online.

I was afraid of negative feedback/comments, I was afraid no one would care, and I was afraid that I wouldn’t be able to handle things if people did notice me. It was a lot of baggage to hold on to about publishing some posts online. I can’t tell you how many posts I wrote out on social media channels just to delete them before publishing because of these very reasons.

Here is what you need to know about fear and getting your business noticed in a crazy saturated online world.

Acknowledge why you feel fear

Do you not know where to get started? Are you afraid of receiving negative feedback or no feedback at all? We all feel that fear, I promise, everyone who has traveled this path before you has had these same thoughts run through their head. And to be completely honest it happens even when you’ve had success at getting noticed online, every time I get ready to launch a new offer I begin to feel some fear. So ask yourself why you feel this way? What do you think is going to happen? I just worked through this exercise last week.

Here is what I did to start moving forward

✨ I had to figure out why I’m afraid of putting my business out there
✨ Why I was holding myself back from sharing myself and my business in the online space.
✨ What I was really afraid of and why
✨ Why I was holding on to self-limiting beliefs

Do it anyway

Are you making decisions for your online business out of fear? Are you worried about failing or succeeding? You control your fear, not the other way around. I promise it does get easier, the fear lessens and you start to really let your light shine online. You have a unique voice and story and the world needs to see that. So make the decision today to start taking steps to move beyond your fear.

How can you do that?
✨ Start journaling
✨ Reach out to a mindset coach to get help
✨ Feel the fear but do it anyway

Take baby steps

There are a lot of strategies to get visible online and a lot of places to share your story. It can be SO INCREDIBLY OVERWHELMING when you are having trouble just getting the courage to push send on your posts. Start small and build on your successes until you’ve pushed past your comfort zone. Then do it again, and see yourself grow! That’s how our comfort zones get bigger. One thing that helped me with my comfort zone issues is focusing on making my comfort zone bigger rather than focusing on the size of everything outside of my comfort zone.

See how you can stretch yourself this week.
Ask yourself how you can grow your comfort zone just a little bit this week
Look at why you are afraid to step out of your comfort zone, address that concern first

Let Negativity roll off you

Fear holds us back in so many different areas of our lives. I am truly envious of the people that seem to be able to move forward laughing fear in the face. But the secret is that these people feel the fear and do it anyway. They acknowledge it but don’t let it hold them back.
Being able to do this for yourself is so important to your visibility strategy. You have to feel the fear of people disagreeing or even being downright nasty and post your content anyway. If you do get a negative comment or two you gotta do your best to let it roll off you.

Work on getting your mindset back to a positive place. Journal about your successes, write out your fears and then write out what makes you awesome and unique. Focus on you and what makes you great and ignore the haters out there.

Focus on the benefit of getting noticed

When I started getting visible and feeling that fear that comes along with it (trust me we have ALL been there) I decided to focus on what getting visible would do for me personally and for my business.

Getting visible would mean I would be able to create a bigger impact for women who run online businesses, I would be able to create more freedom for me and my husband, I would be able to fully enjoy going out for a nice dinner and not worry about how it will impact our finances for the upcoming month.

So when you start to feel that fear and your inner voice starts to tell you things like no will care if you post, people have already said what you wanted to say so why bother, people aren’t going to respond, etc.

Is fear holding you back from getting noticed online? I’d love to know what you are doing to combat that fear! Leave a comment below!

 

 

What you need to know about fear and getting your business noticed

3 Key Elements to A Blog

3 Key Elements of a Blog | michaelahoffman.comDo you have a blog or are you wanting to start one? There are so many different pieces to blogging that you might not know where to begin. Gone are the days of getting online and posting whatever came to your mind that day. You gotta have a solid strategy in place for your blog. Many readers have so much information coming their way that they don’t have time for poorly written confusing blogs.

Here are 3 key elements your blog should have…

A Content Plan

Having a theme and plan for your blog will help you build an audience, they will know what to expect from you and you will know what to write about. You won’t have any of those days where you don’t know what to post because you have your plan. Start by theming your days around a specific topic. Like having Monday posts on cocktails, Tuesdays posts on appetizers, Wednesday posts on dessert, etc. Having this in place will help you create content ahead of time and stay consistent on posting. Never again will you feel the panic about what to write on the night before you want to hit publish.

Quality

Writing good content and having good visuals is king. If your posts are riddled with typos and misspelled words it makes it hard for your audience to follow along. An occasional typo will happen it’s life let it go and get back to writing. Spending the time to proof-read and create beautiful imagery for your blog will help you stand out in an overcrowded online market. Your visuals will also help you stand out and build recognition. Create a template for your graphics to stay consistent and save time.

Value

Providing value is the last key element and this will look different for every type of blog out there. Asking yourself this question before you post will help you grow “Does my post provide value to my readers?” Always asking how you will help your readers and provide value for them is essential to creating quality content.

I hope this helps clear things up about what parts of blogging are essential when you are getting started. If you have more questions I’d love to answer them. Put them below in the comments.

New to Blogging? 20 Blog Topics to get You Started

20 Blog Topics For Your New Blog

Welcome, to blogging! While you’re out surfing the internet looking for resources and how to get all the different parts of your blog up and running you will continually see one idea over and over…consistency. Consistency while blogging is key and valuable for so many reasons. Being consistent will grow your audience because they will know what to expect from you. And while you are out there being consistently you are constantly growing your own blog archive to pull from.

Blogging consistently is a very hard thing to do when you are first getting started. You can sometimes fall into putting it off or scrambling to get a post up and running. All the while dealing with a million other blogging and life things. Consistency is hard it’s an uphill battle you have to face constantly and sometimes we just run dry. For whatever reason our ideas dry up, we get writers block, or we don’t even know where to start.

Here is a list of 20 blog topics I put together to help you overcome the writers block and write consistently on your new blog.

  1. Lists
  2. Behind the scenes
  3. Introduce yourself post
  4. Why did you start your blog or business?
  5. Share a tip
  6. Case Studies
  7. Tutorial
  8. Goals for the season
  9. Resource Roundup
  10. Check Lists
  11. Interviews
  12. Industry Spotlight
  13. Portfolio/client work
  14. FAQs
  15. Quotes/Inspiration/Motivation
  16. A lesson you have learned
  17. Share an industry related post
  18. What you wish you knew when starting out your blog or business?
  19. 10 Things we don’t know about you
  20. What you are currently reading for your business

Let's Work Together!

Have a project you want us to discuss about? Feel free to get in touch:

Successfully Blogging for Your Business

Do you have a blog? Are you blogging for your business? When was the last time you updated it, be honest with me? Maybe it has been a while?

Blogging is so important to your online business in so many ways! For one it is an easy way for you to create authentic connections with your potential clients. You also start building the know like and trust factor as well as, positioning yourself as an expert in your industry! That is just the benefits of humanizing your online business, but blogging is also important for getting found in search engines. Your blogging strategy should be based on using your brand keywords, client pain points, and authentically connecting to your readers. This way you start showing up in search results for the topics that YOUR potential clients are looking for.

Now, that we are clear on why blogging is beneficial for your business, let’s talk about what you need to know about blogging for your business for success.

Writing Purposefully

Blogging for your business is definitely a strategy for getting yourself visible and in front of your ideal clients. It should really be a part of your visibility strategy for your business.

I hear it time and time again from people that they don’t like blogging. After digging a little deeper we cover that they usually don’t know what to write about and that it takes too long to do.

This usually the case because they aren’t creating a plan for their content ahead of time, or writing to that the content so that it ties in with the services that they create and the solutions & benefits they provide.

How can you write your blog posts with purpose?

✨Create a plan for your content and don’t wait till it is the day to post to start writing.
✨Review your mission statement and your core values
✨Finally, ask yourself how this topic ties in with your ideal client’s pain points.

This will strengthen you know like and trust factor. It will start getting people knowledgeable about your services, skills, and abilities.

Content Planning

Create a strong blogging plan and an editorial calendar for your blog. Needless to say, you never want to go into anything in business without a plan but winging your blog content is a recipe for disaster! You will most likely get frustrated, burnt out, inconsistent, and be struggling. How do I know?? I was there before I sat down and created a real plan for my blogging content.

Create a blogging schedule. Are you going to post once a week? Twice a week? Once a month? While updating the content on your blog frequently is important it is more important to stick to a schedule and be consistent. Nothing erodes trust faster than saying you’re going to and then not delivering. So start small and increase your blogging if you can.

Next, keep a running list of topics on your phone or in a notebook. You never know when inspiration will strike. You want to make sure you don’t forget that amazing blog post topic when it comes time to planning.

Then sit down once a month and plan out what topics you are going to post about which days. That way you know when to sit down and write you know what you are going to write about. And the day your post is supposed to go live you aren’t panicking and writing less than your normal quality of content.

Focus on clients problems

Your blog is a perfect place to focus on the problems that your clients are facing. Ask yourself what are their pain points? What solutions can you offer to help alleviate these pains they have. Focus on the benefits that you provide and use them as starting points for your blogging topics.

✨Start by making a list of everything that your audience is struggling
✨Then use that list to create a list of blogging topics related to how you can help them solve the problem
✨If you aren’t sure about your client’s struggles reach out and ask them

Creating value for potential clients will create raving fans who are ready to buy from you. And while you will want instant results, remember that nothing happens overnight and that consistently creating content will organically start driving more traffic to your site. Success comes from consistency.

Keywords

Your blogging topics should be driven by the keywords that you want to rank for on search engines. In the past website strategy meant including keywords as hidden words on the website so that search engines will find the words but not show for the people coming to visit.

As a heart-centered online business owner, you are all about authentically connecting and creating a rich content experience for your readers. While also doing your best to show up in search results. Using the words that you want to rank for in search in your blog posts is a great way to authentically meet both goals in a way that is natural and not icky.

✨Make a list of the all the words associated with what you do
✨Add a list of words that are related to how you do it
✨Make a list of your clients pain points
✨Then review all your words narrowing it down to around 10-15 keywords that represent what you do, how you do it, and who you serve.

Make sure to use these words in your headers, descriptions, and blog posts to help let the search engines know that you write on these topics.

Excitement

When you are writing your posts or creating content of any kind do your best to do it when you are excited and pumped to be putting that content together for your readers. The excitement you feel about the topic when you are writing it will show in your writing and the readers will get excited about your content too. This makes for raving fans that are ready to buy from you when you put out new and exciting offers.

Review what you are writing about. Maybe what you are writing about isn’t exactly in alignment or something might be slightly out of joint causing you to have trouble writing. It seems like it should be easy to write about what your passions are. However sometimes if one little piece isn’t exactly right it feels like you are trying to fit a square peg in a round hole and nothing is going to work.

If you really struggle with getting excited about writing, find a system that helps you or consider hiring someone to write for you. Because being in love with your content is going to so important to helping you connect with your potential clients.

What you need to know about fear and getting your business noticed

What you need to know about fear and getting your business noticed

Getting your business noticed or getting visible online and in front of your audience is a long-term game. But you can’t even get started when you are letting fear hold you back from showing up consistently online and hitting publish on those posts. Not so very long ago I was struggling with fear when it came to getting my business noticed online.

I was afraid of negative feedback/comments, I was afraid no one would care, and I was afraid that I wouldn’t be able to handle things if people did notice me. It was a lot of baggage to hold on to about publishing some posts online. I can’t tell you how many posts I wrote out on social media channels just to delete them before publishing because of these very reasons.

Here is what you need to know about fear and getting your business noticed in a crazy saturated online world.

Acknowledge why you feel fear

Do you not know where to get started? Are you afraid of receiving negative feedback or no feedback at all? We all feel that fear, I promise, everyone who has traveled this path before you has had these same thoughts run through their head. And to be completely honest it happens even when you’ve had success at getting noticed online, every time I get ready to launch a new offer I begin to feel some fear. So ask yourself why you feel this way? What do you think is going to happen? I just worked through this exercise last week.

Here is what I did to start moving forward

✨ I had to figure out why I’m afraid of putting my business out there
✨ Why I was holding myself back from sharing myself and my business in the online space.
✨ What I was really afraid of and why
✨ Why I was holding on to self-limiting beliefs

Do it anyway

Are you making decisions for your online business out of fear? Are you worried about failing or succeeding? You control your fear, not the other way around. I promise it does get easier, the fear lessens and you start to really let your light shine online. You have a unique voice and story and the world needs to see that. So make the decision today to start taking steps to move beyond your fear.

How can you do that?
✨ Start journaling
✨ Reach out to a mindset coach to get help
✨ Feel the fear but do it anyway

Take baby steps

There are a lot of strategies to get visible online and a lot of places to share your story. It can be SO INCREDIBLY OVERWHELMING when you are having trouble just getting the courage to push send on your posts. Start small and build on your successes until you’ve pushed past your comfort zone. Then do it again, and see yourself grow! That’s how our comfort zones get bigger. One thing that helped me with my comfort zone issues is focusing on making my comfort zone bigger rather than focusing on the size of everything outside of my comfort zone.

See how you can stretch yourself this week.
Ask yourself how you can grow your comfort zone just a little bit this week
Look at why you are afraid to step out of your comfort zone, address that concern first

Let Negativity roll off you

Fear holds us back in so many different areas of our lives. I am truly envious of the people that seem to be able to move forward laughing fear in the face. But the secret is that these people feel the fear and do it anyway. They acknowledge it but don’t let it hold them back.
Being able to do this for yourself is so important to your visibility strategy. You have to feel the fear of people disagreeing or even being downright nasty and post your content anyway. If you do get a negative comment or two you gotta do your best to let it roll off you.

Work on getting your mindset back to a positive place. Journal about your successes, write out your fears and then write out what makes you awesome and unique. Focus on you and what makes you great and ignore the haters out there.

Focus on the benefit of getting noticed

When I started getting visible and feeling that fear that comes along with it (trust me we have ALL been there) I decided to focus on what getting visible would do for me personally and for my business.

Getting visible would mean I would be able to create a bigger impact for women who run online businesses, I would be able to create more freedom for me and my husband, I would be able to fully enjoy going out for a nice dinner and not worry about how it will impact our finances for the upcoming month.

So when you start to feel that fear and your inner voice starts to tell you things like no will care if you post, people have already said what you wanted to say so why bother, people aren’t going to respond, etc.

Is fear holding you back from getting noticed online? I’d love to know what you are doing to combat that fear! Leave a comment below!

 

 

What you need to know about fear and getting your business noticed

3 Key Elements to A Blog

3 Key Elements of a Blog | michaelahoffman.comDo you have a blog or are you wanting to start one? There are so many different pieces to blogging that you might not know where to begin. Gone are the days of getting online and posting whatever came to your mind that day. You gotta have a solid strategy in place for your blog. Many readers have so much information coming their way that they don’t have time for poorly written confusing blogs.

Here are 3 key elements your blog should have…

A Content Plan

Having a theme and plan for your blog will help you build an audience, they will know what to expect from you and you will know what to write about. You won’t have any of those days where you don’t know what to post because you have your plan. Start by theming your days around a specific topic. Like having Monday posts on cocktails, Tuesdays posts on appetizers, Wednesday posts on dessert, etc. Having this in place will help you create content ahead of time and stay consistent on posting. Never again will you feel the panic about what to write on the night before you want to hit publish.

Quality

Writing good content and having good visuals is king. If your posts are riddled with typos and misspelled words it makes it hard for your audience to follow along. An occasional typo will happen it’s life let it go and get back to writing. Spending the time to proof-read and create beautiful imagery for your blog will help you stand out in an overcrowded online market. Your visuals will also help you stand out and build recognition. Create a template for your graphics to stay consistent and save time.

Value

Providing value is the last key element and this will look different for every type of blog out there. Asking yourself this question before you post will help you grow “Does my post provide value to my readers?” Always asking how you will help your readers and provide value for them is essential to creating quality content.

I hope this helps clear things up about what parts of blogging are essential when you are getting started. If you have more questions I’d love to answer them. Put them below in the comments.

New to Blogging? 20 Blog Topics to get You Started

20 Blog Topics For Your New Blog

Welcome, to blogging! While you’re out surfing the internet looking for resources and how to get all the different parts of your blog up and running you will continually see one idea over and over…consistency. Consistency while blogging is key and valuable for so many reasons. Being consistent will grow your audience because they will know what to expect from you. And while you are out there being consistently you are constantly growing your own blog archive to pull from.

Blogging consistently is a very hard thing to do when you are first getting started. You can sometimes fall into putting it off or scrambling to get a post up and running. All the while dealing with a million other blogging and life things. Consistency is hard it’s an uphill battle you have to face constantly and sometimes we just run dry. For whatever reason our ideas dry up, we get writers block, or we don’t even know where to start.

Here is a list of 20 blog topics I put together to help you overcome the writers block and write consistently on your new blog.

  1. Lists
  2. Behind the scenes
  3. Introduce yourself post
  4. Why did you start your blog or business?
  5. Share a tip
  6. Case Studies
  7. Tutorial
  8. Goals for the season
  9. Resource Roundup
  10. Check Lists
  11. Interviews
  12. Industry Spotlight
  13. Portfolio/client work
  14. FAQs
  15. Quotes/Inspiration/Motivation
  16. A lesson you have learned
  17. Share an industry related post
  18. What you wish you knew when starting out your blog or business?
  19. 10 Things we don’t know about you
  20. What you are currently reading for your business

Let's Work Together!

Have a project you want us to discuss about? Feel free to get in touch:

Schedule a Call

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