Sometimes you may not be ready for an email list and all that goes with it…
That’s ok, it can be scary to get into when you aren’t fully ready.
I’m always going to advise starting to grow your list because it gives you more power and you can work out the kinks early.
But I know that it may take some time.
In the meanwhile, I don’t want you to not do anything for growing your business.
Here are some things you can do while you are gearing up for a list…even though you should get yourself an email list going. It’s never a good idea to wait out of fear until you’re ready to pull the trigger on these things. Do things to help you get closer to the goal and keep moving forward.
Turn to your current clients.
Treat current clients like gold and give them an experience they are excited to share with everyone.
This is a great way to grow your referral network. And you never know people may not be the right fit right now but they will remember you when they are especially if their friend referred you.
They are also a great resource to talk to and find out what content you could create to help others with similar problems.
Invest in your blog content’s SEO strategy.
This one is huge for residual traffic and getting found in the first place.
It may take some time, money, and frustration at first but it will pay off in the end. I only say frustration because it takes a while sometimes for your efforts to pay off and that can be really frustrating because you’ll want to try different strategies and see what works.
But coming up with a plan for your content and taking the time to implement it, learn about it or pay someone else to take it over will really help you show up in search results.
And this even helps with things like Pinterest and Facebook because Google is now searching and returning that content.
Don’t underestimate the power of using local connections to grow your business.
Local connections are a great networking resource as well as being a great place to start growing your email list.
When doing local events as long as you can capture and keep confirmation from them when they sign up you can add your local network to your list and start growing your online presence that way.
There are a lot of rules when it comes to what you can and can’t do with email signups so do some research before you start collecting and making sure you are compliant with the Anti-spam laws.
Testimonials are POWERFUL
Testimonials are a powerful method for attracting new clients and getting your name out there.
Sometimes you’ll see testimonials referred to as social proof.
And that is exactly what they are proof from people to people. There is another level of confidence people gain from having this outside source backing up what you are saying through your content.
Start gathering testimonials that you can sprinkle throughout your site, use on your social media, or put up around your office to remind you how amazing you are!
Invest in an awesome website
And the last suggestion I’m going to share with you for growing your business without an email list is to invest in an awesome website.
Your website is your online space to connect with and convert visitors to clients or customers and you need to have a strong online space to accomplish that.
It is especially important to have a strong website because your visitors may not come back so you’ll want it to be clear and have a strong flow that helps first-time visitors move through your site getting to know you and connecting so that they do remember you and what you do when they need your services.
Your website is the best place to connect the “what” you do with the “who” you serve and clearly make that connection with your visitors.
So if you aren’t ready to start working on growing your list right now my best piece of advice to you is to put in the time and energy to make your website functional, professional and clear.
And I can help you with that.