When you feel like you’ve got 8 zillions things on your list but growing your reach is still a priority…
That’s exactly when you should rely on your old blog content to increase your reach.
Just because it is older content and you’ve already hit that publish button does not mean that those posts have somehow lost their spark.
And in fact, they may be just as relevant today as they were when you posted them.
So let’s dive into how you can get more life from those old blog posts content to keep driving traffic and give you a break from creating new content.all.the.time…
Like I said before just because your older content is older doesn’t mean it doesn’t still add value to your audience. Spend some time evaluating your archives.
Does the post still hold value and relevance? Great!
Add it to your social media calendar and share that content again.
And if you feel like people are going to call you out on this we need to adjust your mindset.
Consider first the lifecycle of a particular piece of content.
Twitter? Maybe minutes.
Facebook?? Maybe a few hours.
Instagram? Maybe a day.
And then your post is buried by newer content. This is why you should be worried first of all because it is more than likely that a LARGE segment of your audience didn’t see your posts in the first place.
Secondly, I imagine you are trying to grow your audience. This new segment of your audience has never even had the chance to see you promote your older content.
See why it’s important to promote again and again?
Update the content and repost
Ok so maybe not all of your content is ready to just share again.
That’s cool too.
Take a few minutes and brainstorm how you can freshen up the content to make it relevant again and either update it or repost it bringing it to the top of your blog feed.
This is a great way to spend a short period of time on your content or when you feel the crunch and aren’t inspired to create new content.
This, in fact, is a great way to make sure your older content stays relevant too sometimes your blog posts get out there and they have something that is dated. That’s ok but make sure that it stays current shows your audience and blog post readers that you are on top of your industry.
Create supporting posts to drive traffic to older content (internal linking)
Sometimes you have a few more ideas after you post that original content. There isn’t any rule out there that says…you can’t make a new post that supports the older one.
This is another quick way to get content out there without having to write a full-length post when you are feeling overwhelmed.
Add an intro talking about the older content and that you have some more to add to it. Then link to it so that people can find both pieces easily.
This is also really great if you find a blog post that is really popular and then you create an infographic or a content download based on it.
Publish the new stuff while referencing the older content to keep it alive.
Re-envision the content opt-in an opt-in a video an audio to share with your audience
I talked briefly about in my last point but you can always revision the delivery of your content.
Some people love reading long-form blog posts while others really like learning from video.
And there really aren’t any rules. So make the same core content into 3 or 4 different formats & repurpose to stretch that one piece of content out over the course of the year.
Create blog posts from old social media content
If you have a series of social media post that provides a lot of value on the same topic.
Combine all of them into a blog post. This content will live longer than the social media posts and you can continually promote it to send traffic throughout the year rather than feeling like you have to share the series again and again on social media.
Or make it go the other way.
Break a blog post down into a series of value-based social media content to encourage your audience to check out the full blog post.
This is a great way to repurpose content in both directions because some people may miss one or two of your social media posts and want to get more. While others in your audience aren’t even aware of the valuable content in your blog archives. Which makes this a great way to connect with your audience and not have to create entirely new content all the time.
Now it’s your turn!
What is your number 1 question about getting more life out of your old blog posts? Let me know in the comments!