January 23, 2018
This last fall I deleted half my email list. It was scary and terrifying and even though I truly believe that numbers on my list of following my social platforms is the best indication of success… it still felt terrible getting rid of them. I was felt like I had a certain amount of clout […]
Read MoreJanuary 16, 2018
I get it, sometimes its really nice to just sit by yourself and build your dream in isolation. Sometimes it is even necessary to build things for yourself for a time. Maybe you aren’t really sure of your direction yet so you don’t want to invest in a custom web design and development if you […]
Read MoreJanuary 9, 2018
Your opt-in is a really important and powerful piece of your marketing funnel. It is your first opportunity to make a promise and fulfill it for your audience. You don’t want to mess this up because it is important to build trust with your potential clients in your funnel. So what MUST your opt-in have? Solve […]
Read MoreDecember 26, 2017
I can hear it now… BUT Michaela I help more than just one type of person with my services. And girl! I feel ya. I help more than one specific person with my business. I help DIYers with guidance and helping navigate the online space. I help people who are ready for a professional looking […]
Read MoreDecember 19, 2017
Lead magnets? Opt-ins? Content upgrades??? Where does it end? Just kidding! Your opt-in, or however you refer to it, is your first step in gathering a list of leads for your online business. When you are looking to generate HOT leads for your business your opt-in acts as a way to gather these leads for […]
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