by Michaela | Jan 23, 2018 | Lead Generation
This last fall I deleted half my email list. It was scary and terrifying and even though I truly believe that numbers on my list of following my social platforms is the best indication of success… it still felt terrible getting rid of them. I was felt like I had...
by Michaela | Jan 16, 2018 | Web Design/Strategy
I get it, sometimes its really nice to just sit by yourself and build your dream in isolation. Sometimes it is even necessary to build things for yourself for a time. Maybe you aren’t really sure of your direction yet so you don’t want to invest in a...
by Michaela | Jan 9, 2018 | Content Strategy, Lead Generation
Your opt-in is a really important and powerful piece of your marketing funnel. It is your first opportunity to make a promise and fulfill it for your audience. You don’t want to mess this up because it is important to build trust with your potential clients in...
by Michaela | Dec 26, 2017 | Branding
I can hear it now… BUT Michaela I help more than just one type of person with my services. And girl! I feel ya. I help more than one specific person with my business. I help DIYers with guidance and helping navigate the online space. I help people who are ready...
by Michaela | Dec 19, 2017 | Lead Generation
Lead magnets? Opt-ins? Content upgrades??? Where does it end? Just kidding! Your opt-in, or however you refer to it, is your first step in gathering a list of leads for your online business. When you are looking to generate HOT leads for your business your opt-in acts...