by Michaela | Jan 9, 2018 | Content Strategy, Lead Generation
Your opt-in is a really important and powerful piece of your marketing funnel. It is your first opportunity to make a promise and fulfill it for your audience. You don’t want to mess this up because it is important to build trust with your potential clients in...
by Michaela | Jul 18, 2017 | Content Strategy
Your content is one of the most powerful tools in your tool belt for sales in your online business. It allows you to take a step back from promoting yourself through traditional advertising. All because you are showing up online with great valuable content in a way...
by Michaela | Jul 4, 2017 | Content Strategy
Have you taken some time to think about all that goes into creating a single piece of content? Like really thought about it? I hadn’t until recently I just moved from one stage to the next without thinking too much about it. But it’s quite a bit of time...
by Michaela | May 16, 2017 | Branding, Content Strategy
You’re message, your voice, your content. Your brand message is the essence of what you put out in the world. And it is incredibly hard to nail on the first, second or third try. I should know, I’ve worked through my messaging trying to find the right...
by Michaela | May 9, 2017 | Content Strategy
I was struggling when I first started my business to create blogging content weekly, just blogging content. I’m not even talking about the zillion other pieces of content it feels like you have to create to market and connect with your online business. I...
