8 Must haves for your service-based business Opt-in
Your opt-in is a really important and powerful piece of your marketing funnel. It is your first opportunity to make a promise and fulfill it for your audience. You don't want to mess this up because it is important to build trust with your potential clients in your...
Brand your Multi-passionate online business when you can’t focus on just one thing
I can hear it now... BUT Michaela I help more than just one type of person with my services. And girl! I feel ya. I help more than one specific person with my business. I help DIYers with guidance and helping navigate the online space. I help people who are ready for...
Why you have to go beyond your opt-in for lead generation
Lead magnets? Opt-ins? Content upgrades??? Where does it end? Just kidding! Your opt-in, or however you refer to it, is your first step in gathering a list of leads for your online business. When you are looking to generate HOT leads for your business your opt-in acts...
5 ways to keep people on your website
Picture this – You wake up in the morning, grab your coffee, and check your email. YES! You’ve sold another product or received an inquiry about your services. The best part is that this all happened while you were sleeping! Your website works because it's selling...
Case Study: Kayla Brissi Brand Refresh
My client... Kayla Brissi came to me to have her branding refreshed. She is a Life Navigator, Business Coach and Marketing Strategist for online entrepreneurs and small businesses. She had been in business for about 2 years and had been slowly working on developing...
5 secrets to getting more life out of your old blog posts
When you feel like you've got 8 zillions things on your list but growing your reach is still a priority... That's exactly when you should rely on your old blog content to increase your reach. Just because it is older content and you've already hit that publish button...
The Truth About 1-Hit Webinar Successes + How You Can Have One Too
If you’ve been reading business blogs or been part of the online biz world for a while, then you’ve probably come across those too-good-to-be-true $50K from 1 Webinar” and “How I Made 6-figures In One Year” case-studies. You know the ones that sound so good, and break...
20 Ways to Make Your Brand Stand Out & Be Visible
Do you feel like one tiny fish in the big sea? Are you tired of feeling like your business just blends in? What can you do to make your branding stand out and be visible to your ideal clients? Here are 20 things you can do that take almost no additional effort on your...
Here are some Quick Ways to Increase Your Online Presence
You want to reach more and grow... But you don't have 99 hours in a week to be visible for your online business. What's an enterprising online entrepreneur to do? You could... create till you're in tears give up...no one is listening anyway OR leverage blogging and...