The social media landscape is always changing, new networks seem to pop up everyday. It can be overwhelming to keep it all straight.

Goal is to build awareness through our social presence and  to drive people to our middle of funnel content through nurturing with long-form content on our home base

What's included with the

  • Welcome Packet
  • Workbook to get crystal clear on your goals

Included in the Basic Content Strategy

  • Social Media Audit
  • Content Marketing Strategy
  • Blog Post Ghost Writing 1 per week
  • 1 Blog Post Graphic
  • 2 Pinterest Optimized Graphics
  • 3 Social Media Posts Directly from blog content to drive traffic to the post for up to 3 platforms
  • Monthly Analytics Review
  • Up to 3 support emails per week
  • Up to 12 hours (overage charged at $75/hr)
  • See below for specific Deliverables Details
$1100/month
  • Social Media Audit
    • deliverables include
      • Full review of each of your social media channels in these categories (branding, consistency, content, along with a recap of findings from each)
  • Content Marketing Strategy
    • Deliverables include
      • Monthly content plan broken down into a weekly theme
      • 1 blog post per week based on the theme (350+ words)
        • Formatted
        • SEO optimized
      • 1 blog post graphic
      • 2 Pinterest Optimized Graphics
      • Pinterest optimization
        • deliverables include
          • optimized pin descriptions
          • pinning to boards
          • pinning to group boards
          • finding group boards
      • 3 social media posts from blog post content to drive traffic to the post for up to 3 platforms
  • Monthly Analytics Review
    • Deliverables include
      • Monthly review of entire social media analytics
      • Shared drive updated with data
      • Graphs as applicable
  • up to 3 support emails per week

Add-ons

Lead magnet creation – $250 one time set up

Deliverables include
  • Market research on topics
  • content creation
  • design of the lead magnet (pdf, quiz, checklist, cheat sheet, etc)
  • opt-in box configuration with chosen email service providers

Basic Email Marketing – $500 first month then $300/month after that

Deliverables include
  • 4 email newsletters per month
  • sales funnel set up
  • Sales funnel copy up to 5 emails in the welcome sequence

Engagement management – $150/month

Deliverables include
  • engaging with comments
  • finding additional people to follow
  • relationship building with influencers
  • curating content
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hello@michaelahoffman.com