The social media landscape is always changing, new networks seem to pop up everyday. It can be overwhelming to keep it all straight.
Goal is to build awareness through our social presence and to drive people to our middle of funnel content through nurturing with long-form content on our home base
What's included with the
- Welcome Packet
- Workbook to get crystal clear on your goals
Included in the Basic Content Strategy
- Social Media Audit
- Content Marketing Strategy
- Blog Post Ghost Writing 1 per week
- 1 Blog Post Graphic
- 2 Pinterest Optimized Graphics
- 3 Social Media Posts Directly from blog content to drive traffic to the post for up to 3 platforms
- Monthly Analytics Review
- Up to 3 support emails per week
- Up to 12 hours (overage charged at $75/hr)
- See below for specific Deliverables Details
$1100/month
- Social Media Audit
- deliverables include
- Full review of each of your social media channels in these categories (branding, consistency, content, along with a recap of findings from each)
- deliverables include
- Content Marketing Strategy
- Deliverables include
- Monthly content plan broken down into a weekly theme
- 1 blog post per week based on the theme (350+ words)
- Formatted
- SEO optimized
- 1 blog post graphic
- 2 Pinterest Optimized Graphics
- Pinterest optimization
- deliverables include
- optimized pin descriptions
- pinning to boards
- pinning to group boards
- finding group boards
- deliverables include
- 3 social media posts from blog post content to drive traffic to the post for up to 3 platforms
- Deliverables include
- Monthly Analytics Review
- Deliverables include
- Monthly review of entire social media analytics
- Shared drive updated with data
- Graphs as applicable
- Deliverables include
- up to 3 support emails per week
Add-ons
Lead magnet creation – $250 one time set up
Deliverables include
- Market research on topics
- content creation
- design of the lead magnet (pdf, quiz, checklist, cheat sheet, etc)
- opt-in box configuration with chosen email service providers
Basic Email Marketing – $500 first month then $300/month after that
Deliverables include
- 4 email newsletters per month
- sales funnel set up
- Sales funnel copy up to 5 emails in the welcome sequence
Engagement management – $150/month
Deliverables include
- engaging with comments
- finding additional people to follow
- relationship building with influencers
- curating content