Optimize Your Landing Page for Growth

Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page

What is the best thing you can do to optimize your website strategy for conversions?

…I’ll tell you in just a sec

Optimizing your landing pages is going to help you cut down on the number of people who click away from your site…which in turn leads to getting more people on your list so that you can stay top of mind.

It’s really one of my favorite things to share with people when I talk about finding leads online for my business.

Once you have your site set up and optimized you’re going to see consistent conversions. Yes, it is nice to get a huge influx all at once but most strategies in the online space are long-term strategies. In other words getting stuff in place so that you can see results over the long haul.

So if you are only going to optimize one thing on your landing page what would the most important thing be?

My answer would be…

Creating action-oriented copy which I’ll get into here in a second.

But first thing is first. You need to audit your landing page and take stock of what kind of shape it currently is in.

You want to be critical and objective when you do your audit and consider getting feedback from others.

Ask questions like…

What are your initial impressions?

What questions do you have about the offer?

Are there any obstacles to keep you from filling in the form?

How does this page make you feel?

And start building from there.

Now onto my 5 tips for Optimizing Your Landing Page

Action-oriented copy

Like I mentioned above this is my number one suggestion for you if you are only going to do one thing…but you aren’t going to stop there are you? 🙂

I thought not.

Having action-oriented copy helps your website visitor know the 3 Big Ws.

The who, what, and why of your landing page.

They help your audience know WHO your offer is for…

WHAT they need to do to get it…

and WHY they want it.

Your action based copy gives them the next step so to speak so that everything is clear and your website visitor doesn’t click away.

Concise & Clear Benefit-driven Headline

Your headline is another area you should spend some time testing and optimizing.

It’s really important for connecting with your visitor and drawing them in into the copy.

You have only a few seconds to make an impression so you should make the most of it through your headline.

And why not just any headline but a benefit-driven one?

Becuase it outlines what their life or business is going to be like after getting access to your opt-in.

Your visitors are always asking…

“Why should I care? ”

Your benefit will answer that for them.

Bold contrasting CTA buttons

Not only does your action-oriented copy help you tell people what the next step of the process is having a contracting and bold CTA button helps these actions you want your visitor to take stand out.

This isn’t a time to be cute you want to be bold!

Consider using one of your accent colors that stand out well for just your CTA buttons.

You don’t want people to click away because they didn’t see the action step.

Cut down on distractions

This one is huge.

When you get to a landing page you want there to be ONE decision your visitor has to make.

To sign up for your list or leave.

You don’t want to provide a bunch of distractions that keep them clicking around.

Consider removing your header and footer.

Definitely get rid of your sidebar

And just keep the base elements needed for your branding.

People function best when there are one or two options and when you get them to a landing page you want to streamline that process as much as possible.

And don’t feel bad if you’ve optimized your landing page and you still get people who are clicking away.

If you’d done your homework and have optimized your landing page well this will guarantee that those less than perfect fit clients are the ones clicking away while the high-quality leads are filling out your form and getting on your list.

ABT

or…Always be testing

I know that when you finally get your website done especially those pesky landing pages done you don’t want to have to think about them again.

But this is where you can make or break your success.

And is the secret between your underperforming site and those that are getting conversions of 50%+

They have tested and optimized and found out what really does work for their audience.

Things to test:

  • Headlines
  • Different benefits
  • Layout
  • Photos
  • Background colors
  • Where elements fall in the order of the page
  • microcopy
  • Copy sizing
  • The amount of copy

There are a ton of different things you can test on your landing page to see what works the best for you. I’d love to say here is this awesome amazing landing page template that converts like crazy.

But it doesn’t really work like that and there is so much more that goes into the page psychologically than just grabbing what worked for everyone else.

You’ve really got to do your homework and have a clear idea of who your audience is and how you can help them with your opt-in to be able to create the best user experience on your landing page and create better conversions.

It’s a good idea to set aside a few hours a month to review the analytics, get feedback and make educated adjustments to your landing pages so that you can convert more going forward.

Don’t wait and do it once a year because you’ll have lost out on so many great opportunities.

Now it’s your turn!

What is your number one landing page strategy question? Let me know in the comments!

Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page
Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page
Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page
Are your list numbers stuck and not growing? Maybe you need to make some tweaks to your landing pages to get them optimized for growth. Read this blog for tips to optimize your landing page
Why your business needs a responsive website in 2018

One website trend your business needs to jump on in 2018 to grow and generate more leads

We are well into 2018.

And does your website have this bit of functionality?

Is it responsive?

If it isn’t yet, it needs to be and I’ll tell you why in just a second.

What is a responsive website?

When the website is set up to be responsive it means that the elements are sort of free-floating and will fluidly change space to fill the screen size it is being viewed on.

That means no matter what random obscure Android device is being used to see your website it looks it’s best and it’s Calls to Action are visible and easy for your website visitors to find.

Why is it even more important now going into 2018?

It has been important for quite a while that websites have some way to deal with mobile users.

However, mobile users overtook desktop users in 2017 making it imperative that in 2018 you have set yourself up for success.

Users will not stick around on websites that are not useable. It is way to easy to click away.

Like with most things usability of technology should be at the forefront of every decision you make to market your service based business. People will not wait around they will find someone else who is keeping up with the industry and looking professional.

Status of the industry

There are a few things that the industry is doing to make responsive sites and mobile web viewing in general that you should be aware of.

Since most users view websites on a mobile device many are starting to design websites from the mobile perspective first then figuring out how it would look best on a desktop screen. This is a huge shift in the web design industry where it was always a given that users would come to websites on their computers.

2018 will hold more great mysteries for us but now is a great time to get your website in ship shape and mobile responsive so that you can make sure you are creating the best user experience.

One website trend your business needs to jump on in 2018 to grow and generate more leads
One website trend your business needs to jump on in 2018 to grow and generate more leads
One website trend your business needs to jump on in 2018 to grow and generate more leads
One website trend your business needs to jump on in 2018 to grow and generate more leads
How to build a resilient mindset to create success

Resilience is one of the most difficult thing to build as a business owner. We want to succeed, and sometimes, we hang on so tight to the results, that we become frustrated, stressed out and overwhelmed.

Resilience is, in a big part, trusting God and accepting our circumstances. The ability to be flexible, and to let go. To open ourselves up to new opportunities and be guided through the unexpected.

Resilience is one of the most difficult thing to build as a business owner. We want to succeed, and sometimes, we hang on so tight to the results, that we become frustrated, stressed out and overwhelmed. This mindset trait is one of the most important to build. It helps us to let go of the outcome, it frees us from overwhelm and it helps us to create better content, services & products for our clients.

How will resilience impact your business?

I have been coaching resilience as a big part of my programs. My weekly open rates went from merely 10% to between 15 and 40% (the industry average is 10%).

I have clients who have signed clients WITHIN DAYS of our first call on resilience, because we dived deep and they were able to let go of the outcome, and simply show up and serve.

Other results like… booking collaborations, increase of engagement & numbers in their own Facebook communities, etc.

But they already had a following, and systems in place. They needed mindset work more than anything. It wasn’t a cookie cutter solution, or a magical recipe. They worked hard, listened and implemented the strategies we talked about.

In the midst of all the make money easy, 5-figure months copy, how can we build resilience & focus on our goals, our vision, without getting distracted?

  1. Face reality.
  2. Take a good look around, and analyze other businesses. Did they REALLY achieve those results within 30 days? A lot of them already had a following, they have been working on the behind the scenes for a while.

I have had coaches told me: you can round up the numbers. You made 9K? Tell you made 10K. Like in any industry, there are honest and dishonest people.

  1. Look at where you were and where you are now.
  2. Being a business owner is not just about your bank account. It’s about growth. It’s about the person you are becoming, the better version of yourself. I am sure you made amazing progress! Take a moment to take that in!
  3. Accept your circumstances
  4. It is so hard to accept where we are when we know something better is coming. But fighting where we are is pointless and waste of time and energy. You can’t do anything about your current circumstances. The only thing you CAN do is keep working and moving forward. Every little step, every post, everything you put out there counts and will lead to big results.

Wouldn’t your life be more amazing if you LOVED the place you are at right now? In 2017, I hit a big wall and to make a long story short, I almost declared bankruptcy due to the wrong investments in my business. During this time, I’ve never had so little money and yet, I was so happy. It forced me to focus on the positive and to enjoy every little things. From my fridge full of fresh fruits to all the new recipes I was trying out.

My husband and I got closer. Instead of going out, we would cook, read, play video games, make a tent in our small living room. It was magical.

You have to find joy and peace where you are right now. Otherwise, you will always want more and never be satisfied with what you have. Enjoy the process. When you will get to the finish line, you will look back and be SO HAPPY!!!

  1. Focus on the positive
  2. Focusing on the negative and what is going wrong won’t help you to build a successful business. It will show up in your services, in your content and in how you present yourself. It will also make everything worse. Building a business is already hard, building resilience is hard, you don’t need to make it harder.

Focusing on the positive will help you develop resilience. It will help you accept your circumstances, and let go of the things out of your control. This is one of the most amazing feeling. To face a wall and say: oh well, it’s okay! I will find a solution!

  1. Be open to the unexpected
  2. This is my last point. You can plan everything in your business, from strategies, to marketing, to goals. It is super important actually! But you need to be careful of not overdo it: hanging on too tight to your plans and lose opportunities.

Sometimes, we hang on too tight to the results. What if an opportunity comes your way? Will you let it pass by just because you have your plan?

I didn’t plan on starting collaborations that soon. I thought it would be more in 2019. And then, one of my business friend, Allie Davis, offered me to be part in her amazing giveaway in December 2017, alongside 11 amazing other women. This led to me, writing this blog post, and being offered a few guest experts gigs in different groups & programs for later this year.

I fell in love with collaborations. In a space where it is easy to feel lonely, it makes it easier to surround myself with amazing women and we build each other up.

I have my business plan for 2018 since October, but I changed it. I left space for incredible opportunities.

Resilience will truly change your business and your life. I am living proof of that, and my clients are living proof also.

Love, Leïla xx

Your Business Strategist

 

Leïla Simard

Leïla is a business strategist. She helps female entrepreneurs create the perfect road map to build their amazing business around their lives, and not the other way around!

IG: leila.simard

Pinterest: leilasimard

2018-03-01T13:00:23+00:00

Leïla is a business strategist. She helps female entrepreneurs create the perfect road map to build their amazing business around their lives, and not the other way around!

IG: leila.simard

Pinterest: leilasimard

Resilience is one of the most difficult thing to build as a business owner. We want to succeed, and sometimes, we hang on so tight to the results, that we become frustrated, stressed out and overwhelmed.
Resilience is one of the most difficult thing to build as a business owner. We want to succeed, and sometimes, we hang on so tight to the results, that we become frustrated, stressed out and overwhelmed.
Resilience is one of the most difficult thing to build as a business owner. We want to succeed, and sometimes, we hang on so tight to the results, that we become frustrated, stressed out and overwhelmed.
Resilience is one of the most difficult thing to build as a business owner. We want to succeed, and sometimes, we hang on so tight to the results, that we become frustrated, stressed out and overwhelmed.
5 Mistakes Your Making with Your Content thats keeping you from connecting with your ideal clients

Content Marketing mistakes that can keep your ideal client from connecting with your message.

Your content can attract clients to your site.

So you spend hours working on it.

Laying out your plan.

Crafting the perfect copy.

Putting together your cohesive graphics.

Scheduling….and then…

nothing.

You aren’t getting hordes of potential clients flowing into your lead funnel.

What’s happening?

Well, without a deep dive into your branding and your content strategy it’s hard to say exactly.

But there are a few mistakes that I see again and again with my service-based clients.

No clear plan of the overall picture

Every plan needs to start with the end in mind.

How else will you get where you are going? Or no when you’ve gotten there?

If you don’t have a clear idea of how your content fits in with the overall plan you are trying to achieve it’s much like a shot in the dark.

And when you do have a clear plan for how your content supports your programs and services marketing you’ll be able to guide your customer along the journey from lead to client.

Not enough audience research

The content you put out isn’t answering the questions your audience has.

This comes from the assumption that you think you know for a fact what your audience wants to hear from you and then you create your entire content around that idea.

But what are the symptoms?

You hear crickets. Your content falls flat.

Your audience has questions that you are able to answer to create amazing client attracting content. But you have to know what their questions are…not just what you think they are.

Weak or no Calls to Action

Putting out great content is not enough to get your visitors to take action.

You need to ask them to take action through Calls to Action in and at the end of your content.

Even I, in the beginning, didn’t use Calls to Action on anything. I thought just having information about my services would be enough. That and getting eyes on my website.

Providing more than one opportunity for people to sign up to my list, reach with an inquiry, or schedule a call.

People like to have t clear path of what to do next and as the content creator that is your job.

No consistency

It’s a lot of work to write good content and get it out there consistently.

But it is very important. In fact, being consistent is one of the most important things you can do for your brand.

Do not let your content get stale or sit while you continue waiting for inspiration to strike.

And this is another benefit of having a plan you don’t have to wait for inspiration to strike.

Not making the most out of it

Many times people post their content once and then let it sit. They are not making the most out of it.

With the way, social media is your content is there and gone within a moment and by sharing it again you increase it’s value again and again not water it down.

One of the best ways to fix these problems is by creating a plan and a system for yourself so that you can stay on top of your content marketing and get it to work hard for your business.

Content Marketing mistakes that can keep your ideal client from connecting with your message.
Content Marketing mistakes that can keep your ideal client from connecting with your message.
Content Marketing mistakes that can keep your ideal client from connecting with your message.
Content Marketing mistakes that can keep your ideal client from connecting with your message.

Struggle with consistent content creation?

In my Content Bank Planner, I teach you exactly how to create a content library for your business. And best of all I show you how to get an instant boost of content in your library without even having to write a single new word!

I walk you through how I store and organize my content so that it is easy to pull from on days when you have a gap in your social media content or just have NO idea what to post!

Having content ready to go for your business frees up your time to get to more important tasks in your day. Never struggle with being active on social media again. My ladies come to me with no idea where to start putting together a library of content that they can repurpose over and over again, they feel like they can’t ever get ahead of their social media because they are always creating. But it doesn’t have to be that way when you have an organized system for your content. Create when you want but most importantly repurpose when you need to.

Get my Content Bank Planner and create a system to organize and store all your content so that you can quickly fill your schedule.

Get your copy here

9 Reasons you should switch to WordPress for your service based business

light blue flowers held by brunette lady in a pink dress - 9 reasons you should switch to WordPress for your Service based business

I hear a lot of reasons why people think they shouldn’t or can’t switch to WordPress for their website.

A lot of them are based on what they’ve heard other Content Management Systems or website providers say about WordPress.

But today I want to focus on the things that make WordPress an excellent choice for your service-based business and I’m going to focus on the features of WordPress rather than opinion based reasons.

Because ultimately I want you to have a great well functioning website for your business, not one that limits you or ends up costing you more than if you just hired a developer in the first place.

So let’s dive into the reasons.

More choice

When you have a WordPress self-hosted site that means you have more choice. You can choose who your host is, you can choose what kind of features you have, you can choose your theme.

You can choose to spend as much or as little $$ on it as you want.

More control over your content, hosting, design

Just like you have more choices you have more control over your content.

Want to export everything so you have a backup of your entire blog? No problem.

Find that your host doesn’t have the kind of support you need? No problem. You also can choose hosting services that don’t charge you more for more pageviews once you start driving traffic to your site.

There are a TON of free WordPress themes fully designed paid for themes, custom developers, and the sky is the limit for making your design come to life. Your website can look/feel/function the way you want it to.

More features

Because of the way WordPress is built there is a wide range of features that you can add to your site through plugins. Again a lot of these are free plugins or low in price because of the open source nature of the platform.

That means that if you have an idea or want your website to do specific things there is more than likely a plugin out there that does it already and you don’t have to know code to make it work.

Room for growth

Another thing that WordPress does better than any other platform is that it is set up for growth. You aren’t limited in any way shape or form by what your website can do.

You can start out with a single landing page, then grow to have a blog, then find add in a membership site all in the same platform.

It’s great for your long-term planning especially if you know you want to implement different features down the road.

Easy to update your content

Because WordPress is a Content management site it is easy to update the content on it. You don’t have to go into the code and mess around with finding the <p> tag and adding different styling to it.

You can even get themes that are based on Drag & Drop builders like Visual Composer & Divi that let you move things around and make adjustments to your “static” pages quickly and easily.

Plus, don’t believe the hype that you can’t use WordPress (you don’t even need to know code. There may be a learning curve while you are figuring out the administration panel for your WordPress but that is like most things when you first start to learn them.

You really don’t need to dig around in the code, unless you really want to.

Set up for SEO from the start even before you use plugins to enhance your SEO

Now, this is one that is really cool. WordPress because of the way it is organized in the code your content is already optimized for Search Engines to crawl it.

That way as long as you are focusing on adding quality content consistently to your site you are already ahead of the SEO game.

And then you can take it further and get a tool to help you optimize even more.

Lots of Integrations with other services and software

This goes along with a couple of the topics above like more features and room for growth but here I want to talk about outside services that are already integrated with WordPress and the set up on these plugins is basically just connecting your account.

Like MailMunch. This plugin is a wonderful opt-in plugin that allows you to create pop-ups, top bars, blog post opt-ins, and landing pages directly in your admin panel. Then all you have to do is connect it with your email marketing provider and boom your opt-ins are adding people to your list. No exporting and importing it’s all automatic.

There are lots of integrations already out there this was just one example.

Active and thriving community for support

Now if you do run into a problem, have a question, or want to dig into the code. There is an active community ready to help you.

I hear a lot that WordPress doesn’t offer support. And while that is true, WordPress itself does not there is a huge community of designers, developers, forums, and websites dedicated to WordPress. You can find just about any answer you need with a few minutes of searching.

 

Post title - 9 reasons you should switch to WordPress for your Service based business
Pink flannel blanket - 9 reasons you should switch to WordPress for your Service based business
Post title - 9 reasons you should switch to WordPress for your Service based business
light blue flowers held by brunette lady in a pink dress - 9 reasons you should switch to WordPress for your Service based business