Your content can attract clients to your site.
So you spend hours working on it.
Laying out your plan.
Crafting the perfect copy.
Putting together your cohesive graphics.
You aren’t getting hordes of potential clients flowing into your lead funnel.
Well, without a deep dive into your branding and your content strategy it’s hard to say exactly.
But there are a few mistakes that I see again and again with my service-based clients.
No clear plan of the overall picture
Every plan needs to start with the end in mind.
How else will you get where you are going? Or no when you’ve gotten there?
If you don’t have a clear idea of how your content fits in with the overall plan you are trying to achieve it’s much like a shot in the dark.
And when you do have a clear plan for how your content supports your programs and services marketing you’ll be able to guide your customer along the journey from lead to client.
Not enough audience research
The content you put out isn’t answering the questions your audience has.
This comes from the assumption that you think you know for a fact what your audience wants to hear from you and then you create your entire content around that idea.
But what are the symptoms?
You hear crickets. Your content falls flat.
Your audience has questions that you are able to answer to create amazing client attracting content. But you have to know what their questions are…not just what you think they are.
Weak or no Calls to Action
Putting out great content is not enough to get your visitors to take action.
You need to ask them to take action through Calls to Action in and at the end of your content.
Even I, in the beginning, didn’t use Calls to Action on anything. I thought just having information about my services would be enough. That and getting eyes on my website.
Providing more than one opportunity for people to sign up to my list, reach with an inquiry, or schedule a call.
People like to have t clear path of what to do next and as the content creator that is your job.
It’s a lot of work to write good content and get it out there consistently.
But it is very important. In fact, being consistent is one of the most important things you can do for your brand.
Do not let your content get stale or sit while you continue waiting for inspiration to strike.
And this is another benefit of having a plan you don’t have to wait for inspiration to strike.
Not making the most out of it
Many times people post their content once and then let it sit. They are not making the most out of it.
With the way, social media is your content is there and gone within a moment and by sharing it again you increase it’s value again and again not water it down.
One of the best ways to fix these problems is by creating a plan and a system for yourself so that you can stay on top of your content marketing and get it to work hard for your business.
Struggle with consistent content creation?
In my Content Bank Planner, I teach you exactly how to create a content library for your business. And best of all I show you how to get an instant boost of content in your library without even having to write a single new word!
I walk you through how I store and organize my content so that it is easy to pull from on days when you have a gap in your social media content or just have NO idea what to post!
Having content ready to go for your business frees up your time to get to more important tasks in your day. Never struggle with being active on social media again. My ladies come to me with no idea where to start putting together a library of content that they can repurpose over and over again, they feel like they can’t ever get ahead of their social media because they are always creating. But it doesn’t have to be that way when you have an organized system for your content. Create when you want but most importantly repurpose when you need to.
Get my Content Bank Planner and create a system to organize and store all your content so that you can quickly fill your schedule.