Are you ready to take your visibility to the “next level”?
Visibility is not about posting random content on social media. It’s about posting on the RIGHT platforms where your dream clients are hanging out. It’s about providing meaningful value as part of a long-term strategy. It’s about connecting with other influencers and spending time in their space to build brand recognition, credibility, and boost your exposure!
The following experts share some insightful tips on how to take your visibility game to greater heights. You’ll hear from a variety of experts in various industries that share their hottest visibility tip to help you get insanely visible and gain influence in the process!
If you haven’t checked out PART 1 or PART 3 of this 3-part visibility tip blog roundup series, feel free to click HERE so that you can read all the amazing tips that 70 incredible experts provided to you.
Are you ready to get insanely visible?
Let’s dive in and get VISIBLE!
Coaching, Consulting, Marketing & Sales, Kayla is the co-host of this 3-part visibility tip blog roundup and the Influential Visibility Series. She is a certified Spiritual Life Coach, Business Strategist, and Marketing Consultant who works with online service based entrepreneurs and small businesses to help them get visible online by expanding their reach, acquire new leads and increase their sales so that they can increase their bottom line and make an impact. Kayla is passionate about the work she does because she believes in inspiring and empowering others to utilize their God-given gifts to make an impact on the world by giving back and leaving a legacy they can be proud of.
Visibility is more than just posting content on social media. You need a long-term strategy that has a purpose and an intention behind it. Think "next level" when it comes to your strategy. Who is looking for collaborators? Where can you focus your time and attention? What's your favorite way to provide value? Determine where you want your business to be in the next 90-days and reverse engineer the actions you can take to make it happen. Think BIG! Be consistent for 90-days with your actions and remember to test, tweak, and analyze the strategy to perfect it!
Photography, Branding & Online, Mallika Malhotra is a brand photographer and brand story strategist at MikiFoto + Co. She helps women entrepreneurs become the face of their brand and share their message with confidence through photography and storytelling. Through smart strategy and creative direction, she moves her clients from invisible to impact.
The Power of Brand Photography! There is power to visuals. There is power to storytelling. When we combine the two in our marketing, our brands can become energized and stand out from the rest. Visual storytelling can be the tipping point for your business, convincing your audience to choose you over the the rest. Especially in our world today, where attention spans are decreasing, brand photography can make an impactful first impression and inspire your audience into action. Creating a visual strategy and becoming the face of your brand has never been more important than now in the online world.
Dr. Sharalyn Payne
Personal Development, Dr. Sharlalyn's specialty lies in pushing and positioning people to use adversity to their advantage so they can lead extraordinary lives filled with love, power, wealth, and freedom.
Recognize your voice needs to be heard and the way you do that starts with knowing where your customer feels the pain and then speaking their language. If you know what ails them, the language they use to voice their concern, and where they hang out, you are winning. Ex. If your product targets teenagers know they may be on SnapChat and it probably wouldn’t hurt if your message included an emoticon. Remember to stand out and share dope stuff consistently on the platform where your audience hangs out. Ask them to share with friends and help spread the word.
Coaching, Mariana coaches and consults impact-driven entrepreneurs through high-level marketing and sales strategies in combination with Facebook ads to expand their reach and convert their audience to clients, so they can create change in the world while living the life they desire.
Stay consistent. Create systems in your business to make staying visible consistent. If you are struggling with showing up systems + outsourcing are the way to go.
Design & Social Media, Natalie is a creative content manager and graphic designer who helps solopreneurs and tiny teams free themselves from their graphics! Whether you need better systems and skills or are ready to straight up delegate, she takes the overwhelm out of your social media content creation and helps you get your big ideas out in the world where they belong!
CREATIVE VISUAL CONTENT for social media! A consistent visual presence across all your platforms supported by branded images.
Coaching & Speaking, Jennifer is an inspirational speaker and trainer. She offers training in Leadership, Communication, Life Vision, and other key topics. Using her experience, expertise, and talent, she loves to share her knowledge with a wider audience via live events and online teaching.
Celebrate the personal achievements of your group or tribe! When you make THEM visible, it keeps YOU visible in their minds! We all love people who support us, and support on a personal level means a LOT! Birthdays, biz wins, book releases, etc. celebrate it all! Support THEM and they will support YOU!
Consulting & Coaching, Charmaine shows mompreneurs how to master their time so they can ditch the overwhelm in their life around their business.She shows them how to bend time and build their business without losing their minds.
Show up and do it afraid. There will always be this voice in the back of your head telling you that you ain't doing enough, that you ain't hustling enough, to just give up. This is what I know for sure: No matter how big your business gets or how much money you make you're always going to have to fight the gremlins. You are worthy of this journey the world needs your voice. Do it afraid, your future self and family will thank you for it. You can't get paid if you don't show up.
Online Business Management & Strategy, Shaki is an online business manager for female solopreneurs specializing in strategy + workflow support so they can focus on their passion (not the backend of it) while growing and scaling an engaging and profitable business in an organic way!
My hot visibility tip on growing and scaling your business is to become a Workflow Warrior and is centered on my 3G Strategy - Getting out of your comfort zone, creating a growth mindset and setting the proper goals.
Health, Wellness & Coaching, Sue helps high achieving business women who feel they've lost control, bring calm to their chaos, and take back their lives so they feel empowered - able to conquer their fears, overcome obstacles, and find the courage to pursue their real dreams.
Be consistent - in your frequency, in your message, and in your brand.
Consulting, Layne helps thriving small business owners eliminate overwhelm by strategically planning production so that they can reclaim their time, painlessly fulfill orders, and capitalize on sales.
This one is probably a little different. My hot tip (for product based businesses): Don't be late on orders! Etsy, Shopify - these business owners are visible online, but the type of visibility you DON'T want is to be OUT OF STOCK or LATE on orders. I promise you, if you are late or out of stock, you are losing sales, and those are not going to be repeat customers or be a brand advocate for you. Losing brand advocates = less organic visibility.
Promotional Products Sales, Kerri-Ann loves to help change people's lives and make an impact! Collaborating and bringing their passion and purpose into the product and share their message with the world.
Let People get to know Who YOU are... GO LIVE share your life journey and be Real and the Authentic You! It will inspire so many and you will grow an organic following! NO Need to use your FB page as a walking business billboard... Build your Foundation with solid connections and get to know other people and what they're passionate about.
Coaching, Shawn helps women entrepreneurs transform their habits, mindset and life practices that are getting in way—and help her achieve her business breakthrough! She is also a master at helping people increase their Facebook Group engagement, and then leveraging this as part of their overall sales funnel.
Host your own highly engaged Facebook Group: This is my best tip to get seen and build know, like, and trust with your audience. Once, I tested this by posting the same content in three places, around the same time: My Facebook business page, email list, and my Facebook Group. Within the hour, I checked back to find 4 views on my page, 20 percent open rate on the email, and yet 63 percent of my group members had seen my post in my Facebook group. So, there you go—nothing compares to the visibility I get in my group.
Coaching, Consulting & Marketing, Desiree is a business coach and consultant for a different type of leader and entrepreneur—the ones who like a few spikes with their sparkle, guts with their glam, and know when a situation calls for switching from coffee to cocktails. I'm dangerously over-educated, habitually over-dressed, and over all the noise and traditional business "rules".
Be consistent. Be passionate. People will know how to find you when they need you and they'll know you give a damn which makes them give a damn. They'll feel comfortable connecting and sharing your stuff.
Coaching & Consulting, Amy is a Corporate Exit Strategist and the Founder of Two Week Notice Society. She works with driven and ambitious women who are ready to live their life to their fullest potential, ditch their 9 to 5 and have all the time freedom, fulfillment, and abundance they’ve been dreaming about!
I like to create my content for visibility in batches. I keep a google doc of all of my tips and strategies in one place. I can repurpose or use the tips and strategies on different social media platforms. I try to be consistent in posting valuable tips and strategies in the Facebook groups I spend the most time in!
Publishing & Coaching, Sharryn is a Coach, Speaker, and Founder of GraceAndConfidence.com. Sharryn works with those who want to make a difference in the world through their products, services, and finances. Helping to develop leaders and entrepreneurs to confidently live a life of impact. Grace and Confidence has a mission to empower visionaries and entrepreneurs to share their God given gifts with the world using the Internet. Helping people to live a life they love, fulfill their real passion and create abundance in the process.
Get clear on what it is you are promoting and what action you want people to take - and remember, solve THEIR problem first. Then, get consistent in sharing that message at least 1-3 times every day in different ways. Consistency beats everything else. Consistent message. Consistent sharing. Consistently genuine.
Christy Westerfeld, Esq.
Legal, Christy is an attorney and legal resource for online entrepreneurs and coaches. She helps uncomplicate the legal side of running an online business, and provide contracts and other legal templates, drafted specifically for their industry!
Coaching, Kierra Jones known as The Shine Strategist™ is a coach, speaker, and International Best Selling Author. She helps transformational service based female entrepreneurs monetize their expertise using their natural born shine powers so they can serve, shine, and sell all the way to the bank claiming the impact, clients, and lifestyle freedom they dream about at night!
Uncover, Unlock, and Unapologetically Unleash Your Expert Shine Power! Visibility isn't about just showing up, you have to own your expertise and shine in it! You must first see yourself as an expert before anyone else can! Uncover your strengths and niche down your expertise! Then, unlock your shine powers- add YOU to the mix! No one can shine like you! Now, you can unleash it, get known, and get paid for it! Visibility is more than a video or posting on social media, you have to confidently position yourself as The go to and that starts inside out! Don't just be visible, SHINE!
Coaching, Lisa helps successful singles get good at dating so their dates naturally lead to love.
Getting comfortable being seen is essential to relationship success - both business and personal. It doesn't have to be scary. No matter what's been true in the past, it's safe to be seen now. I help women land in their body. When this happens, the world and being seen in it is safe!
Health & Wellness, Jamie is an acupuncturist and functional medicine doctor who teaches an online course on how to hack your genes for weight loss, optimal health, and longevity.
In order to be visible to your ideal clients, you need to get crystal clear on exactly who those people are. Then communicate with those people as if you were speaking to a good friend.
Marketing, Mónica owns and operates a Digital Marketing Agency elevating real estate agents, small businesses, and credit unions succeed by providing creative marketing solutions so they are able to exist tomorrow.
Stay true to your brand in all aspects and touch points. Collaborating with like minded folks is key to true success in a sea of noise.
Health & Wellness, Lynne is passionate about helping busy women reach health and weight goals even with a full schedule. She helps people naturally find a prevention for migraines and health issues.
If you are wanting to improve your health and reach your goals the answer often lies with the mist natural solutions. So many of us are looking for a quick fix but the proof of success is a healthy, natural lifestyle change
Coaching, Allie is a Business and Mindset Coach that empowers Christian women entrepreneurs with a faith-focused mindset and authentic strategy to create God inspired impact and income.
When deciding whether to participate in a collaboration, share something vulnerable, make a video or any of the many decisions you make in your visibility strategy, error on the side of action. Don't debate for weeks over whether or not to do something that should take less than 15 minutes to do. With that thought, keep it as simple as possible and if in an attempt to take it to the next level you find that it continues to get delayed, remember that done is better than perfect.
Promotional & Public Speaking Mentor, Galit works with women to promote themselves to become the expert in their field through live speaking, workshops, webinars, interviews, and podcasts to attract their ideal client and have their sales calendar full through their own visibility.
If you promote yourself genuinely and give your audience value, you will not need to sell yourself. Your ideal paying client will watch you speak and recognize your area of expertise and your value. This in turn will have your ideal client contacting you and your sales calendar full with potential clients!!
Coaching, Tanya is a passion and purpose-filled Mom Strategist helping women globally reconnect to their passion and purpose while being a natural Supermom!
Decide how you want to show up in the workd and for whom. Even if it's just for your family. Ask yourself: 'Am I in alignment with who I truly am'. If the answer is yes, take a breath, be courageous and step out there for people to see who you truly are. Living your passion and purpose while letting go of the worry about other people's opinions will shine a brighter light and inspire others to do the same. It doesn't have to be loud, it just needs to be authentic.
Professional Services, Wedding, Event Planning & Design, Mindy Abbeduto is the owner of Minderella Designs and Events out of Southern Wisconsin. She is a Wedding, Event Planner, and Designer. She specializes in helping budget-friendly brides have the weddings of their dreams without breaking the bank by offering tools and solutions so they can overcome the obstacles many couples face while planning on a budget.
You cannot go forward in your visibility game with out a strategy of including a combo of visibility, value and promo posts. My big tip is to always provide VALUE to your audience. Posting random things, like Meme's, Quotes or pretty graphics are just that to your ideal client, pretty. These are great for visibility but they are not going to draw your client in or see why they should be following you. Think of it like this, in your post, you want to provide enough value to answer their question, 'What does she offer/Why should I follow her?'. Creating value content positions you as the expert in your industry. It shows your audience what you do and what you can offer to them with your business. It sparks an interest for them to want to see more. You can't just roll with the visibility or Promo type posts and expect your ideal client to come running at you yelling, 'Take my money!!!' Create a strategy, create value content above all else and put yourself out there, you expert you!