Are you ready to go from invisible to influential?
Visibility online can help you make the IMPACT that you desire by leaving your mark on the world. It is more than just posting content on social media multiple times a day. A strategy, content, consistent messaging, and branding are just a few things that can help catapult your visibility online to put you in the spotlight.
But what else?
As part of the 3-part visibility tip blog roundup, you’ll hear from 70 experts who share their insights on what it takes to get visible. Each expert tip is unique!
These 70 expert tips can help you go from invisible to INFLUENTIAL with your online visibility.
We want to help YOU make the IMPACT that you desire.
If you haven’t already read the first two blogs, feel free to click the appropriate links below.
Now, let’s dive into the last part of this series so that you can increase your influence and impact online!
Business Strategy, Lauren is a creative strategist helping online entrepreneurs brainstorm, plan and create so they can go from idea to impact. She's the founder of Bosscation, a business retreat in a box for entrepreneurs to escape from their daily grind to strategically plan for their business.
When you’re first starting to gain visibility through guest blogging, podcast features, and other opportunities, it can be tempting to accept every opportunity. Before saying “yes,” make sure your values and target clients align with the company you’ll be featured by. It’s better to be seen by a smaller group of people that fit your ideal audience than to waste your time — and the hosts’ time — on features that don’t connect with the right people. Don’t just shout into the void, be strategic with the people you’re speaking to.
Transportation, Cindy is the owner of Kid's Shuttle LLC and it was created to help parents relief some of the driving duties and have more time to enjoy or work.
Get involved in the community by volunteering or organize an event your self.
Fariha M. Masud
Coaching, Fariha helps working moms tap into the inspiration in their own story to launch a coaching business so they can take back control of their lives and teach others to do the same while making bank.
Fear is always going to be there. Even seasoned veterans experience fear at being visible. The best way to get over that fear is to act. Close your eyes and jump in. When you feel the tug of “no” on your lips to an invitation to speak, say “yes.” The fear will subside enough to make it easier to say “yes” to the next invitation. And, the next.
Coaching & Personal Development, Shi is a life and business coach. She helps Christian women get clear on their calling and turn it into a sustainable business.
Visibility is simply sharing your message with people who need to hear it. Consistently, with empathy and authority. It can feel vulnerable to put yourself out there, but the intention is to make connections with real people. I've adopted the mindset that I'm creating content for the woman who I can help change their life and business, and it's my responsibility to focus on her (and not the haters). This empowers me to get visible from a place of generosity and service.
Event Planning & Strategy, Alecia specializes in creating a cohesive event strategy that is a 360° representation of your brand (including sponsorships and marketing) that creates the right kind of vibe to attract your ideal clients!
Attend live events and network. There is nothing more than meeting people, networking and connecting with folks off screen, it's LIFE changing. Go out there and be yourself and be seen!
Business Coaching, Blogging & Fitness, Sara helps successful entrepreneurs take what they're doing and give them tips to take it to the next level! She specializes in strategy + branding with a focus on websites! How to expand your brand online with a website that works for you by capturing leads and building trust with your target market (while you sleep!)
Use long-tail keywords (the right way!) to SEO to code your blog posts and images and get ranked on the top page on Google.
Xiomara Margie Overman
Consulting, Xiomara is a Strategic and Procedure Management Specialist who helps entrepreneurs develop money generating procedures for their business.
Create a visibility process that will be your strength in building trust and engagement.
Beauty & Retail, Victoria owns Eye Candy Beauty + Boutique that specializes in custom eyelash extensions, nail services, personalized skincare and affordable women's fashions.
Be authentic and consistent. Bloopers and all. And don't forget to engage with your customers/clients!
Coaching, Audra Coats-Hudson is a Christian life coach who helps overwhelmed women take control of the chaos and design a life they love. Her specialty is helping women get out of survival mode and back into Christ-centered balance so they can live with more confidence, clarity, and joy
For more visibility in my business, I focus on three things: prayer, preparation, anticipation. I pray for the opportunities that are best suited to me and ask that God open the right doors. I prefer writing articles, guest blogging and presenting on podcasts and virtual summits—which play to my strengths—so to prepare, I make sure to have plenty of blog/podcast ideas and submit/speaking topics ready to pitch. Because, I’m constantly on the lookout for those opportunities, when God opens the door for one of them, I’m ready to walk through it thanks to my prep.
Boudoir Photography, Marissa Bakken is a boudoir photographer. She uses boudoir photography as a way to ignite women's confidence and show them how truly beautiful they are. The women she photographs leave feeling confident, beautiful, and grateful they did something for themselves.
When it comes to feeling comfortable on camera, my biggest tip to relax and breathe. Being a boudoir photographer, I know it can be frightening to “strip down” in front of a complete stranger. Just remember, boudoir photographers have done this before and we have seen women in all shapes and sizes. So take a deep breath, clear your mind, relax your body and HAVE FUN! And if all else fails, crack a joke and laugh because laughter not only relaxes your face, but smiles are also VERY sexy.
Branding & Web Design, Danait is a brand and website designer behind Designs by Danait. She serves creative girl bosses by creating brands that connect and websites that convert through intentional storytelling so that they can have the impact-ful business they dream of!
To get more visible means to get uncomfortable. You have to be actively looking to get opportunities to be more visible. Practical ways to do that? Pick a number that feels comfortable to you and pitch to that many blogs to be a guest blogger. Do the same for podcasts that you would be a good fit for. The more you do it the more comfortable you will be with it. Bonus secret sauce tip? Make connections with others. Set up connection calls weekly, especially in your first year of business (I say 2-3). This is huge in making other online entrepreneur friends and increasing your visibility at the same time!
Social Media Marketing, Sunita helps Network Marketers and home biz owners grow their business online using simple strategies.
Keep your post relevant to your target audience and keep tabs on your Fan page - because Facebook algorithms do!
Consulting, Jennifer is a market research and visibility specialist who helps entrepreneurs to validate their business dreams, create irresistible offerings, and get noticed by their ideal clients through her done-for-you market research and content curation, as well as her convenient virtual #CuppaConnection networking events.
Make follow-up manageable by choosing 3-5 people on your contact list to re-connect with every week. Assuming you take 2 weeks of vacation, you will have followed-up with at least 150 people a year!
Coaching, Stacie is a Business Strategist, two time International Bestselling Author, and Award-Winning Podcast Personality. As a Business Strategist, she helps ambitious entrepreneurial women put themselves first, so they can design a beautiful life doing what they love. More specifically, she helps her clients and students implement proven collaborative strategies and social media marketing to accelerate the growth of their business.
Regularly collaborate with other entrepreneurs to amplify your marketing message and increase your online visibility. Infusing the power of collaboration into your business model allows you to work smarter not harder.
Training, Coaching & Consulting, Shameca is a Master Sales Strategist, International best-selling author, award-winning business coach who's been featured on ABC, CNN, CBS and Forbes. She is the creator of the "Authority Selling Method™," a powerful yet simple framework for conversations and presentations that serve & sell. She's the "go-to" girl when you want to Sell More. PERIOD!
Go Live! Using the live video feature in Facebook is one of the fastest ways you can grow your know like trust factor with your audience and your business. You also get the power of Facebook behind you as they continually build audiences to view your videos on your behalf.
Health & Wellness, Stacy mentors others in helping to live a more natural based lifestyle that they desire by incorporating essential oils and wellness products into their life. She is there to bridge the gap between modern medicine and natural remedies by empowering them to take control of their health naturally.
Consistency! Visibility takes patience, time and consistency. Make a detailed plan each week and schedule regular posts within your groups and other groups. Use an auto scheduler to make it easy and consistent. Listen to what they are commenting and tailor your posts to their needs and questions. Focus on what's in it for them and not making it about you.
Coaching, Eleni is a Life Strategist, Empowerment Coach, and Inspirational Jewelry Designer. She's passionate about empowering women to be their truest selves as they navigate the different seasons of their lives. She helps them break free from whatever’s holding them back; so they can rise, thrive and design more fulfilling lives.
“Take imperfect action to be brave and do it afraid.” I use this all the time. Remind yourself that 1+1+1=3…and so on. You only need to reach ONE woman to share your program, change her life and step into your calling. Focusing on reaching all the women in a Facebook group can be overwhelming. Instead, focus on showing up for just ONE; your ideal client whom you know you can help. When you write content, offers and messages; think of her. Think of how you know you can help her and notice how everything flows from there.
Consulting, Sarah-Jane is the Founder of Christian Women in Business, a Digital Marketing Consultant and the Project Manager at The Digital Project Manager. She serves Christian women in business through an online and offline community, directory and business academy.
Always walk into a room with a smile on your face, people always notice when someone is smiling and it’s contagious.
Copywriting, Content Creation & Marketing, Melanie is a spunky copywriter for service-based female entrepreneurs. She helps passionate lady bosses get more freedom in their business and create copy that converts (win-win!). She's a taco lover, personal development junkie, and an avid believer that you can build a business and a life you love.
My biggest tip is to connect with other people! Either face-to-face or on Skype. And that includes connecting with people that you think could be potential clients or even just others who you see that are doing great things. Make real connections with them (i.e. don't try to sell them on you or your services) and just get to know them and what they do. I have increased my visibility so much just by connecting with others online and it has really helped my grow my business.
Digital Marketing & Social Media Strategy, Kendra is an organic digital marketing strategist who helps online entrepreneurs build communities that are both profitable and meaningful.
Reach out to the people who are leaving genuine, thoughtful comments on social media posts in your industry. These are people who you want to build relationships with and attract to your own tribe!