If you’re NOT visible, you don’t exist!
Are you ready to take your visibility to the next level so that you can make the impact that you desire by being influential?
I hope you’re saying, “Yes, Yes, Yes!”
My colleague, Kayla Brissi, and I gathered 70 experts to share their top visibility tips in a three-part blog roundup series.
In this series, you’ll hear from a variety of experts. They are sharing their wisdom on visibility so that you can get insanely visible, gain influence, and make an impact so that you can leave your mark on the world!
Below are the expert tips from some of the top professionals in their industry that have a thing or two to say about how to get visible.
Read the whole series here
Branding & Digital Marketing, Michaela Hoffman is a brand designer, web developer, and visibility strategist helping women who are struggling to gain visibility online build a strong and cohesive web presence that attracts their dream clients through personalized consulting that focuses on strategy and action.
Look at visibility not as an end game but as an experiment. Always evaluate and then adjust the strategy of what you are doing according to your own results and data. Don't be afraid to try new things and think outside of the box because even if you "fail" you'll have some great data to evaluate before trying again. Keep experimenting till you find what works for you!
Coaching, Trinna helps fiercely independent ladypreneurs build and launch their business with confidence.
You must give likes to receive likes. Make sure when giving consecutive likes on someone's timeline that you move slowly and like things only if it's possible to have read them. Otherwise, Facebook will penalize your visibility.
Graphic Design, Maru is the graphic designer behind Fashiony Fab, a studio specializing in branding and web design. She loves working next to talented creatives, helping them get that beautiful design they need, in a process that they can fully enjoy.
Believe in yourself, even in those days you feel you can't keep going. Something magical happens each time you forget about what others are doing and focus on what you have to offer. When you focus on your strengths and allow yourself to learn, to grow, without letting all those worries get to you, that’s when you make things happen.
Coaching, Leadership & Training, Kait supports female entrepreneurs, creatives, and women in transitions to live their wild, Adventuress dreams in life, love and business.
In my work as a coach, it comes up a LOT that female business owners are unsure of how they're showing up in their online marketing, what to say in their videos, how to target and "please" their audience with their messaging... And I often reflect the importance of sharing your own stories and vulnerabilities even (and especially) if it's uncomfortable. Owning and sharing what you have to say - allowing your audience to self-select and connect deeply with YOU - is the quickest way to a business you love and clients you resonate with. People don't want your perfection; they want your humanity. Allowing your audience and clients a window into your world lets them see you're a human who makes mistakes, learns and grows. And this, in turn, gives permission for your audience to be human too. At the end of the day, all everyone really wants is to be accepted for who they are. If you show this vulnerability to your audience, they'll connect with you and build meaningful, lasting relationships with you and your products.
Design, Brenna is a freelance creative designer specializing in graphics, photography, social media marketing and branding, helping you share your business's story to a crowd of interactive listeners.She is extremely passionate about her craft and desire to give you and your company the very best product to start your business off right.
Interact with Facebook groups and share your story with them and listen to theirs, make connections with these people, get to know them and understand what their business does. "Ladypreneurs" want to help out other "ladypreneurs" so let's all be successful together!
Digital Marketing, Meg helps aspiring entrepreneurs build profitable businesses! She has nearly a decade of experience in product development, marketing, and product launching. Everything from handbags to litigation software. Her company, Your First Shop, is an online hub for business owners who want to use digital marketing to grow their business.
"Think Local"! So many entrepreneurs and online business owners these days do a GREAT job promoting themselves on social media. Don't discount the importance of also gaining visibility through your LOCAL media outlets. This can lead to features in larger publications at the local or even national level, and it can also connect you with potential customers in your community who never might find you through your website or social media pages.
Bookkeeping & Taxes, Jaclynn is a bookkeeper for mompreneurs, taking away that added stress that juggling your business financials often bring, and giving you back that time to be with your family or work in your business.
Consistency, consistency, consistency and speak to your ideal client by putting yourself in her shoes.
Online Business & Marketing, Kelita helps women take their skills and smarts and turn them into profitable services.
Be where your ideal clients are and share insane value! Don't hold back on what you have to offer - give with the intention of serving first and the profits, results and cash flow will come. When you create valuable content people will automatically share - so give and give freely and watch your visibility explode.
Marketing, Katie helps bloggers and online entrepreneurs with their awesome blogs and businesses, particularly with marketing and social media.
Search for opportunities to collaborate with other people in your industry on social media! This could include things like online summits, giveaways, guest posting, blog commenting, referring clients to people, sharing other people's blog posts, and more. Constantly give value and put yourself out there.
Coaching, Jasmine is a life coach for busy moms with active kids. She helps moms put the ME back in Mother without guilt, shame or Pinterest envy.
Make a move - reach out to people and make connections. Think of it like finding a man, you can't just meet a guy and say "Let's get it on" - No. You have to flirt and chat a little. Same thing online. Bat your eyelashes a little and make them want you.
Media & Publishing, Rebecca is a book coach and editor. She guides aspiring writers to become self-published authors.
I select a word each year and my goals tie into that word. This year the word was Visibility and it challenged me to go outside of my comfort zone and find more areas to promote myself and my business which, in turn, gave me the courage to try new things that I otherwise would have put off doing.
Janine Kathleen Shapiro
Wellness, Coaching & Network Marketing, Janine helps people rediscover energy and passion for life as they ditch overwhelm and dis-ease to move forward into a lifestyle of wellness.
Keep on being of service and showing up consistently.
Copywriting & Coaching, Sabita helps Christian entrepreneurs increase their income and impact using RIGHT WORDS that sell their ideas, stories, products, and services. No hype, No selling your soul & no profanity but only AUTHENTIC and PROFITABLE WORDS God's way!
Develop a strategic visibility strategy to ensure engagement and lead generation. That's the way to create consistent income and impact. What do I mean by strategic visibility? Firstly, people connect with people who they know. Only then they will begin to LIKE YOU and TRUST YOU. So, BOLDLY share all aspects of the less-than-perfect YOU. Secondly, it’s more about showing the results and less about selling your services. When people see you are bringing the results for your clients, they will reach out to you even when you aren't sharing where they can find you (e.g. your website in FB posts). BECAUSE They WILL find YOU. Make it fun, bring variety to what you share & reap the benefits.
Professional Organizer, Kirsty is a hot-mess turned Professional Organiser. She trained herself and countless others in the Art of Order and she's convinced that ANYONE can become more organised and live a decluttered life full of freedom and joy!
Get on Facebook Live and give your followers as much free content as possible! Be consistent and super engaging and you attract your raving fans. Also, podcast!
Digital Marketing & Web Strategy, Ashley is a Digital Marketing and Web Strategist who empowers female millennial entrepreneurs by creating a web design and foolproof strategy in 30 days.
Being visible is as easy as just getting out there! Be yourself, make new friends, and be genuine. That's all there is to it!
Online Marketing, Kate is a launch + marketing strategist who helps entrepreneurs to make a bigger impact with less hustle by optimizing, automating and delegating the marketing tasks they don't enjoy. She combines a journalism degree, 3 years of online business experience, and 5+ years in nonprofit marketing to help others grow, nurture, and mobilize their tribes so they can have success and have time to enjoy it too.
Make sure people know how they can work with you. Visibility isn't working if you're not making sales. A lot of times, we spend all our time getting visible and never making the ask. While I absolutely believe in paying it forward with your marketing, that includes taking that service to the next level by asking -- which can be for your email list, join your group, or work with you.
Business Coaching & Agency Services, Jenna Carelli is a Business Growth Coach. She not only teaches you but shows you (and then handle) all of the online marketing strategies that help you earn more, yet work less so that you have more time to spend with family, friends, and do whatever the heck else you want!
Consistency with outreach and re-targeting. Make your first online connection (and often-times first several connections) all about getting to know, like, and trust your peer. Outreach can be many different things: individual outreach, collaborations, networking, even affiliate partnerships and utilizing content or attraction marketing. Re-targeting could mean keeping in touch with a peer, following up with a lead, targeting a specific audience or website viewer using Facebook Advertisements, among other things. Remember, success doesn’t come from what you do occasionally, it comes from what you do consistently.
Digital Marketing, Shamira is a virtual marketing superstar with a knack for all things social media and visibility. She finds her passion in seeing her clients reaching their goals - if being someone's cheerleader was a real job title, that would hers!
Stay relevant in the niche you are in. If you're in the fitness and wellness niche, for example, be in the know of new startups and programs and see who is doing awesome in that niche. If everyone in your niche is suddenly using a new social platform, make sure you show up too!
Tech, Juci is a no-BS tech VA, passive income strategist and web developer helping aspiring superhero entrepreneurs to stand out online, humanize the tech side of their businesses and build systems and strategies that work for them specifically.
Dare to be yourself and let your personality shine through, no matter what you create - your website copy, a livestream, a Facebook post, what have you. The online space is crowded, and even if it wasn't, holding back and trying to seem super-profesh-vanilla is a waste - it robs the world from seeing your epic uniqueness and it robs you from experiencing the freedom of true self-expression. So go, make a statement. Go crazy. Be passionate. Rant. Make your voice heard. Give them something that will capture their hearts. And if someone doesn't like it? Eff 'em, they weren't your audience anyway.
Coaching, Jessica makes your business sparkle from the inside out! She's a business and success coach, working with mompreneurs to build their business to whatever level they want, around their children.
Show up! Interacting with people everywhere you go, in person or online is so valuable. People start to recognize you - especially when you consistently show your FACE in your posts and profile!
Social Media Strategy & Management, Karen helps business owners and entrepreneurs connect with their audience and gain quality leads through social media. She can manage your social media accounts for you. Not only saving you time but more importantly, engaging with quality fans and growing your customer base.
Use hashtags effectively to grow your audience organically on Instagram.
Copywriting, Ardelia Lee is a conversion-driven copywriter who helps female entrepreneurs increase their incomes and conversions. She blends copywriting strategy with her clients' personality and quirks to create copy that redefines "high-converting." When she's not knocking clients' socks off, Ardelia enjoys talking about anything nerdy, including but not limited to Star Wars, Star Trek, Lord of the Rings, and Harry Potter.
In order for you to really rock your visibility, you need two things. First, you need a plan. Without a clear outline of where you'll be and what you'll share, your visibility won't get far. After you create your plan, you need the determination to remain consistent. Visibility isn't a one-time thing. You can't just post on one platform once or in one Facebook group once and think your work is done. It's an ongoing process that builds momentum the more you share.
Consulting, LaToya specializes in setting up productivity systems, automation and managing program launches for the busy creative entrepreneur so they can increase their productivity, drive key business initiatives, get organized and accelerate growth!
Use automation tools to schedule updates. This will help create consistency in the content you are sharing with your audience.
Allison "Fab" Howell
Visibility & Personal Appearance Branding, Allison takes women entrepreneurs from insecure about their appearance to feeling FABulous in front of the camera so that they can build a personal brand that effortlessly attracts their ideal clients. She does this through Visibility and Personal Brand Coaching and online courses using her background in fashion, makeup, psychology, and social work.
Find a color that makes you feel empowered and wear it near your face (so that you can see it in the camera when you create videos). It can either be in an article of clothing, your lip color, or fun jewelry. Here are some tried and true mood boosting hues: Orange: It's a combo of energetic red and happy yellow and often represents enthusiasm, happiness, determination, and creativity. Yellow: The color of sunshine is often associated with joy, happiness, and energy. Blue: The color of the sky has been known to produce a calming effect and is often associated with tranquility.
Productivity, Pierrette is from Smart Productivity Solutions, LLC. She helps them to find their focus and develop systems and workflows to consistently accomplish what's most important each day.
Be prepared when opportunities to be seen pop up. Are you ready to take advantage? It's helpful to have your assets at your finger tips. Use Evernote to organize your bio (in varying lengths), hashtags, images and links to social media, blog articles, etc. When someone asks you to participate in a summit, be a podcast guest or collaborate it’s easier to say yes. You can respond without delay since everything you need is in one convenient place.
Are you ready to take your visibility to new levels?
Join us to hear from 10+ experts as they deliver tips and tricks of their trade to help you get insanely visible and be influential in the online space.
Tune into the Influential Visibility series on September 18th.
Get all the details and register here.