You know this well. You’ve come across another blog post telling you exactly what you need to do to attract more clients online. And surprise surprise it isn’t something you are doing so you feel compelled to add another piece to your visibility strategy. Crossing your fingers to hopefully get seen by your Adding more to your visibility strategy isn’t always the answer for getting more visible. In fact, I firmly believe that to start building momentum online you only need 1 open platform.
I know this may go against a lot of what you’ve read elsewhere from other experts but it needs to be talked about. Many times you can create a bigger impact with your strategy if you remove pieces of your current strategy. Let’s talk about why that is the case.
You already have a lot on your plate and what you’ve committed to doing for your business is still hard to get done. You feel like you are always behind the 8 ball on everything.
Having a perfect visibility strategy for your business means that you are getting more visible and you aren’t overwhelmed spending all day on social media for your business. It’s time to reevaluate your entire visibility strategy if you notice that you are overwhelmed by your current process. It should be a process that works for you, not against you.
There is such a thing as TOO much content. It can be too much for you to keep up with consistently creating and it can bee too much for your followers to consume. Overwhelming them rather than inspiring them to run with your valuable content or contact you to work together.
Quality is meh…
You aren’t happy with the quality you are currently putting out. Because you feel like you need to post different and fresh content on 5+ platforms each day… maybe even multiple times a day. You are creating content for the sake of creating content.
When you’re not creating content with the goal to attract your dream clients but just to have a new post on your different platforms your quality can suffer. People notice and you aren’t providing valuable content your dream clients will end up going elsewhere to get the information.
By cutting down on how much content you are trying to create you can up your quality and value so that you can attract and keep your readers coming back for more. There are strategies for creating quality content that keep you posting consistently online and attracting your dream clients without having sacrifice quality.
You dread spending the time creating content
Creating content for your business takes so long that you dread having to spend the time creating it. When you aren’t enjoying the process of creating content for your business the energy and passion that you have for your business don’t come across. The result is that when you don’t feel it your readers don’t feel it either. And you miss out on connecting with them.
Your visibility plan should be something that is feasible for you to accomplish otherwise it isn’t working effectively for you. If you are trying to create too much content for your business it’s time to ditch something or start repurposing your content instead of creating something completely different for each platform.
Building momentum is being difficult
It is much harder to build momentum on 5 platforms is harder than focusing on one. Not only does it take more time to try and build your visibility up on several platforms at once your results are affected as well. Look at it this way (this isn’t scientific but purely illustrative). Say you have 100 units of visibility effort available on a given day.
And you’re trying to gain momentum:
- your Blog
- Facebook groups
- Facebook Business Page
You are only able to spend roughly 16.6 of those units on each of the platforms.
Just looking at that number is incredibly discouraging. Your efforts are effectively nullified by the fact that units are being spread too thin. When you spend 50 units each on 2 platforms you’re able to create quality content AND build relationships. That’s where the magic happens when you start building momentum. Your visibility efforts skyrocket. It becomes easier to gain traction on other platforms when you focus on one or two first.
Your visibility plan isn’t supporting your overall business goals
This might be the biggest indicator of all. When your visibility plan isn’t directly supporting your goals even in a small way then it’s time to evaluate. Using your visibility goals as a guide for your visibility strategy will help make sure your time is spent on activities that are moving you forward.
And this may be a little feather ruffler too but your follower numbers on social media are just vanity numbers. Unless you are building relationships with these followers you’ll never sell your products or services to them. So focusing your visibility plan to only grow your following without leading them closer to you is wasted effort. You need to create a plan that supports your goals and keeps you building momentum.
Now it’s your turn!
Did any of these resonate with you? Do you have questions about how to focus down to increase your visibility? Let me know in the comments!