Is it too early? No.

It’s time to start thinking about your business in 2018…

I know it still feels like forever and a day away but it really is time to sit down and think about how you are going to build brand awareness and grow your business.

At this point in the year, you’re either looking at your success from 2017 and thinking… I need to make a change or your celebrating your success.

Now is the time to start putting those strategies into place.

What you need to know about Visibility Marketing & your business in 2018

Visibility and being seen by your audience is a great way to build brand awareness. I mean if people don’t know your business exists how can they buy your services or products? Or even just read your blog content.

You’ve got to take visibility seriously and take steps to make showing up consistently to build your brand awareness.

Whether it is through advertising or organic reach getting in front of your audience is essential to your growth and sustainability… I can only think of one instance where one client made the entrepreneur enough business and money to never need new clients. And that was in a movie… The Godfather, anyone?

Here are 11 reasons why you should use visibility marketing to build your brand in 2018

1. builds recognition
2. creates more interest in you
3. connects authentically
4. sustainability
5. reach a larger audience
6. another tool in your tool belt
7. improves your visibility in Search results
8. builds your authority and credibility
9. develops superfans
10. generates buzz
11. it makes the size of your list, your following, your imposter syndrome take a back seat

What do I mean by the last one?

When you are connecting with your audience on a deeper level and providing content that your audience is looking for and they “SEE” the value in it and in your service conversion rates are much higher.

Now if you are coming out of the blue trying to sell XYZ product your collective online audience is going to be pretty cold to the idea and they aren’t going to understand why it is something they need and how they are going to benefit from it.

Your visibility marketing strategy tackles this through your content. Creating targeted blog posts, value posts, emails, and promotions all designed to connect with your audience’s needs.

Visibility marketing is going to be an integral part of growing your business in 2018. We have to work harder than ever to stand out in the sea of websites online all screaming at us.

And while ads can be a huge opportunity for growth a lot of people become desensitized to the ads in their social media or have even turned on ad blockers in their browsers so connecting on a deeper level with your audience becomes even more important going forward!

Now it’s your turn!

What have you done in 2017 to grow your business by getting visible online? I’d love to hear about the strategies that worked for you!

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