Are you ready for the holiday season to start? It is right around the corner! Eekk!!! I’m so excited. If you haven’t seen my post on Preparing Your Business for the Holiday go check it out. Anyway on to what I want to share with you today!
Branding can be incredibly confusing for business owners, especially those that are attempting to DIY their business. There are many pieces to the abstract puzzle that come together to make a cohesive brand. At its core the brand for your business is the thoughts and feelings others have about your business. Here are 8 elements of a brand that work together to create a cohesive brand experience for your business.
There are two sides to branding. The first side, the one you should start with, is figuring out your brand values, personality, and mission. This post, however, is going to focus on the second side of branding the brand experience of your business. This includes the visuals of your branding, your brand voice, and your client experience. In this post, we are going to focus on an overview of 7 elements of your brand experience.
Brand Element Basics
Getting clear on exactly who your business serves is essential to planning and creating a brand that appeals to those clients, builds your business, and supports you in reaching your goals.
While it may seem counter-intuitive to be specific here it really helps you hone in on your marketing and stand out. Saying I’m a photographer is a lot more general than saying I’m a photographer for food bloggers, this helps create a hook in people’s minds when they interact with your brand.
Typography & Colors
Typography and colors are the building blocks for branding. It helps you be consistent in your messaging. They also guide you when creating imagery for your brand. Using the same fonts/colors in your designs you will begin to build recognition online and trust with your potential clients.
There is a lot of psychology that you can lean on when deciding your brand colors and you can use your values and brand personality to help narrow down what colors you want to think about when determining the colors and fonts for your brand.
When you write for your business you probably want to convey a certain feeling like professionalism or that you are down to earth. It is in the words you use. This is just a really quick example, but you may be a designer that works with corporate businesses you wouldn’t want the opt-in to say Heck Yeah, give it to me! You would probably want it to say Yes, send me your newsletter.
Little tweaks to your copy and messaging and really letting your personality shine will help you build trust with your potential clients online.
Your logo is like the face of your business and should match your brand style. It will appeal to your ideal client and speak directly to them. But it is important that it fits you as well. The logo is probably the hardest piece of your branding to balance because it needs to hit so many points visually.
Your logo should feel like it fits and you should be proud of putting it on your graphics, your website, your email signature… literally everywhere.
A website is like the home where your brand lives online. It should incorporate all the other parts of your brand and clearly work toward the goals that you have set for yourself. It might be gathering emails for potential clients, making sales, sharing your knowledge. Your website should speak directly to your ideal clients.
Social Media Graphics
Your social media message should be accompanied by graphics that are in line with your brand. Create a template that you can use over and over again to quickly develop social media graphics and consistently match your brand.
Having beautiful photos for that you can use on your website and in your social media is a must. You won’t be taken seriously as a business if you use photos that are taken with a cell phone with poor light. Investing in brand photography will be an investment in your business that pays off.
Knowing all these elements of a brand for your business will make content creation a breeze, build trust & recognition online, and help you stand out from the competition.