Do More With Your Branding – 6 Places to Use Your Brand Elements

Now that you have your brand for your business you are ready to go...but what do you do with it? How does it help you grow? Maybe that sounds familiar. If so you should check out this blog post and learn some more things you can do with your branding to attract more ideal clients to your business!

You’ve got your shiny new branding completed…

but how do you effectively use it?

How do you get your monies worth out of it?

And how do you use it to build recognition?

Those may or may not be some questions running through your head right now.

But they are some really good questions.

So what can you do with your brand?

Social Media Graphics

You can and definitely want to use your colors and logo on your social media graphics.

Hopefully, during your branding process, you outlined what stock photography fit your brand so you can leverage that for social media too. If not it’s never too late to start.

Make a list of the elements that you want all your photos to use. Like the kind of lighting, colors, subjects etc.

If you want even more help I’ve got a great resource in my Library called the Image Style Guide that will help you create consistent social media graphics for your feeds. >>>LINK<<<

Favicon

Another great place and way to differentiate yourself online are to use a logo mark of your branding as your favicon.

You especially want to do this if you are using the generic favicon that browser put in if you don’t have anything.

If you don’t know what a favicon is here is an example from Trello & Amazon.

This is sometimes an overlooked spot on your online presence and can quickly point you out as a DIYer or new business owner.

Your Website

Your website should most definitely be leveraging your branding to help build recognition create a content strategy and grow your loyalty.

You can use almost all elements of your branding on your website…in fact I can’t think of anything you wouldn’t use.

You’ll use your:

logo
colors
messaging
photography
feel
vision
mission

Contracts

You can use your branding on your contracts.

This is a great place to up the professional level of your business documents and increases credibility with your clients.

Put your logo on your contracts, agreements, estimates, quotes, and invoices to help tie all them together and strengthen the recognition of your branding with new and returning clients.

Intentionally connect

Part of your branding is the message, vision, and personality you develop with your brand strategist.

Use that to your advantage and intentionally connect with people in the online space. How do you want people to think about your brand?

If you remotely want to build genuine relationships you’ve got to use your brand to talk to people not just talk at them on blast on social media.

Reach out to people you see consistently on social media and start a conversation with them. It’s not hard to stand out this way and start building a relationship, even before you get to Direct Messages, because so many people in the online space are just lurkers.

By taking an active role you will get noticed I promise.

Pick 2 – 3 accounts that you’d like to reach out to this week and leave some engaging comments on their social media posts. If the opportunity presents itself move the conversation into a private channel and keep building that relationship!

Brand the Behind The Scenes Elements

I know we get all excited and pumped to brand our outward presence but don’t forget about the internal stuff too.

The stuff that not everyone gets to see right out of the gate.

Make sure you are not only following your brand guidelines and messaging when you respond to emails but consider adding in a branded pdf or sending them to a particular blog post on your website that is related to what you are talking about.

Brand your desktop, tablet, and phone wallpapers. This you’ll see more often than anyone else but it makes you look polished and professional and is a great icebreaker if someone sees it and wants to know more about your business.

Hello, friends who you don’t know how to tell about the services you offer!

The other added benefit of this is a psychological mindset trick that helps you get in the right headspace to show up as your business and your brand.

Sometimes businesses use their branding to keep things consistent but it is also there to help their employees remember the mission and values and this can work for you too.

Now it’s your turn!

Do you have an unexpected place you use your branding? I’d love to hear about it in the comments!