THE PRICING CLIFF Designing a New Product Category for the Space Between Private and Group

Context Travel had two tour formats and a 7-year-old gap between them. I designed a new product type to bridge it: a shareable private experience that made the economics work for budget-conscious travelers without cannibalizing the private tour business. 483 tours delivered in year one.

From Figma to Production:Closing the Gap on a Luxury Travel Rebrand

A luxury travel rebrand arrived as Figma files. I turned it into a 43-component production system, architecting the SCSS, building every Lookbook component, and closing the gap between ideal design and real content across 8 redesigned templates that reskinned 58 public-facing pages in 10 weeks.

Product catalog to market leadership

Context Travel's city pages were organized as a product catalog, listing inventory without connecting to how luxury travelers actually make decisions. I led an end-to-end strategic redesign applying a jobs-to-be-done framework, shifting the architecture from inventory-first to intent-first across research, stakeholder alignment, and a scalable design system.

Auto Oracle

Accessibility Audit of Public Facing Application

A comprehensive accessibility audit of a public-facing financial application, spanning design and code, resulting in WCAG 2.1 compliance across all color themes and a compelling sales artifact for the BakerHill team.

Golden Homes – Object-Oriented User Experience Certification Project

Travel Indiana

INSafe Consultation Mobile Application

A mobile consultation app designed to help INSafe inspectors quickly search and cross-reference federal hazard codes in the field. Replaced a time-consuming manual lookup process with a fast, structured database search experience.