by Michaela | Jun 27, 2017 | Business
It wasn’t until recently that I even thought about my status as a solopreneur and what that meant to me versus what it meant to other people. It wasn’t until someone started talking about the solopreneur mindset and what they thought that meant for hiring...
by Michaela | Jun 20, 2017 | Business
LEt’s talk about return on investment for your online business! I don’t think there is a marketing concept that makes me cringe quite like Return on Investment (ROI)…and it probably isn’t the reason you think it is. I love having a goal for...
by Michaela | May 2, 2017 | Business, Visibility
Visibility is a big piece of being in an online business. If you aren’t getting visible online potential clients aren’t seeing you and therefore can’t possibly purchase your products or services. Getting noticed and getting noticed by the right...
by Michaela | Apr 25, 2017 | Branding, Business
Yo Yo Yo! What’s yo brand personality??… ok that totally was not my brand personality but you get the point! Your brand personality needs to be consistent, natural, and genuine. When you’re a solopreneur, often you are your brand but you still need...
by Michaela | Apr 18, 2017 | Branding, Business, Visibility, Web Design/Strategy
You know you need a website, and you know you need to get it up fast because if you don’t have a web presence do you really exist online at all? There are a lot of opinions out there about what you do need to include on your site, there are many different pieces...
by Michaela | Mar 7, 2017 | Business, Visibility
Imagine logging into your Facebook having a bunch of notifications where people have tagged you to answer a question, notifications of people asking you questions on the content you post in Facebook groups. Getting on a call and hearing “I just had to figure out...
