End-to-end design work spanning enterprise software, government applications, and luxury travel platforms, from research through production.
Founder-led pantry and freezer inventory app, born from a real personal problem. I own product design and the frontend build end-to-end across web, iOS, and MAUI: JTBD research, naming, UI, and AI-assisted capture. An engineering partner owns the platform.
Abyte LLC · 2026
Went back to JTBD client interviews after the city page redesign shipped and found large and small cities were answering two different traveler jobs. Mocked up both ends of the reframe on real cities and pitched it, landing well on the thinking but wrong on timing.
Context Travel · 2026
Redesigned the small-group vs. private tour calendar so price-sensitive travelers and travel advisors, chasing scarcer small-group dates, could see which tour type was actually available on a given day at a glance, instead of clicking into each date one at a time to find out.
Context Travel · 2026
Redesigned how structured domain knowledge gets extracted from subject matter experts for complex enterprise builds. Replaced a slow, error-prone SME-training loop with a generated prompt that bootstraps a persistent, agent-driven workspace to extract, verify, and deliver knowledge in the exact structure the software requires.
Independent Consulting · 2026
Traced a shipped-but-unmeasured feature back to $483K in recovered revenue across 259 orders: proof that a design decision moved money, with no attribution modeling required.
Context Travel · 2026
Led a comprehensive transformation of city pages for a luxury travel platform using a jobs-to-be-done framework. Repositioned the brand as a market leader focused on authentic traveler intent, backed by research, executive alignment, and a scalable design system.
Context Travel · 2024
Applied OOUX, Shape Up, and JTBD methodology to bring systematic rigor to an ambiguous, technically complex multi-day travel product, mapping 10+ interconnected object types and negotiating a 4-week MVP that shipped on time.
Full write-up available on request.
Context Travel · Luxury Travel
Designed and deployed a real-time availability link system that eliminated multi-day rescheduling delays during service recovery, reaching 66% utilization and 33% client self-service adoption in its first month.
Full write-up available on request.
Revived a stalled cross-functional initiative, applying JTBD methodology to shift tour naming from SEO-first to customer-job-first, then stress-tested the framework across 60+ Rome products ahead of company-wide rollout.
Full write-up available on request.
Redesigned the review system's photo upload flow and dual-state review presentation to surface high-value content and amplify trust signals, supporting conversion optimization across all review types.
Full write-up available on request.
Ran technical SEO and accessibility audits across core user flows in a two-week sprint, shipping systematic improvements that balanced organic traffic goals with inclusive design principles.
Full write-up available on request.
Full design and code audit of a public-facing enterprise application. Identified WCAG violations, delivered prioritized fixes, and produced a sales-ready accessibility artifact for client-facing leadership conversations.
Full write-up available on request.
Baker Hill Solutions · Enterprise
Research-led UX for field consultants at the Indiana Department of Labor, organizing complex multi-step workflows for mobile use while balancing field usability with regulatory compliance.
Full write-up available on request.
Indiana Dept. of Labor · Government
I’m currently open to senior and principal-level roles where design strategy drives real business outcomes.