Case studies that prove the strategy.

End-to-end design work spanning enterprise software, government applications, and luxury travel platforms, from research through production.

0→1 ProductJTBD ResearchAI FeaturesAccessibilityCross-Platform

Stashwell: Building the Tool I Actually Needed

Founder-led pantry and freezer inventory app, born from a real personal problem. I own product design and the frontend build end-to-end across web, iOS, and MAUI: JTBD research, naming, UI, and AI-assisted capture. An engineering partner owns the platform.

3
Platforms: Web, iOS, MAUI
0→1
Founder-Led Product
Solo
Design + Frontend
View Case Study
Stashwell's multi-location freezer and pantry inventory dashboard

Abyte LLC · 2026

AI-Augmented Process DesignSME Knowledge ExtractionDeveloper ToolingEngineering Proximity

AI Knowledge Extraction: Replacing the SME Interview Loop with an Agent

Redesigned how structured domain knowledge gets extracted from subject matter experts for complex enterprise builds. Replaced a slow, error-prone SME-training loop with a generated prompt that bootstraps a persistent, agent-driven workspace to extract, verify, and deliver knowledge in the exact structure the software requires.

1
Environment, Not Two
Agent-Driven
Persistent Workspace
0
Interpretation Gap
View Case Study
Agent-driven intake workspace session log showing conversational extraction and built-in verification

Independent Consulting · 2026

Data-Informed DesignRevenue ImpactSelf-Initiated Analysis

Revenue Recovery Analysis: Proving a Design Decision Moved Revenue

Traced a shipped-but-unmeasured feature back to a meaningful recovery in revenue: proof that a design decision moved money, with no attribution modeling required.

Real Orders
Traced, Not Modeled
0
Attribution Models Required
View Case Study
Project Screenshot

A Luxury Travel Platform · 2026

Strategic RedesignJTBD ResearchDesign SystemsExec Communication

City Pages: From Product Catalog to Market Leadership

Led a comprehensive transformation of destination pages for a luxury travel platform using a jobs-to-be-done framework. Repositioned the brand as a market leader focused on authentic traveler intent, backed by research, executive alignment, and a scalable design system.

↑
Avg. Booking Value Lift
E2E
Research to Handoff
4+
Stakeholder Teams Aligned
View Case Study
Project Screenshot

A Luxury Travel Platform · 2024

Earlier Work
OOUXJTBDShape Up0→1 Product

Multi-Day Tour

Applied OOUX, Shape Up, and JTBD methodology to bring systematic rigor to an ambiguous, technically complex multi-day travel product, mapping 10+ interconnected object types and negotiating a 4-week MVP that shipped on time.

10+
Object Types Mapped
4-wk
MVP Shipped On Time

Full write-up available on request.

Context Travel · Luxury Travel

Availability DesignFrontend ImplementationService Recovery

Real-Time Availability Links

Designed and deployed a real-time availability link system that eliminated multi-day rescheduling delays during service recovery, reaching 66% utilization and 33% client self-service adoption in its first month.

66%
Utilization Rate
33%
Self-Service Adoption

Full write-up available on request.

JTBD Naming FrameworkCross-Functional FacilitationContent Strategy

Tour Title Guidelines

Revived a stalled cross-functional initiative, applying JTBD methodology to shift tour naming from SEO-first to customer-job-first, then stress-tested the framework across 60+ Rome products ahead of company-wide rollout.

Full write-up available on request.

Review System RedesignUI DesignConversion

Review Photos & Trust Signals

Redesigned the review system's photo upload flow and dual-state review presentation to surface high-value content and amplify trust signals, supporting conversion optimization across all review types.

Full write-up available on request.

SEOAccessibilityTechnical Audit

SEO & Accessibility Sprint

Ran technical SEO and accessibility audits across core user flows in a two-week sprint, shipping systematic improvements that balanced organic traffic goals with inclusive design principles.

Full write-up available on request.

AccessibilityUI DesignUX StrategyCode

Accessibility Audit

Full design and code audit of a public-facing enterprise application. Identified WCAG violations, delivered prioritized fixes, and produced a sales-ready accessibility artifact for client-facing leadership conversations.

Full write-up available on request.

Baker Hill Solutions · Enterprise

User ResearchPrototypingUX StrategyUI Design

INSafe Consultation

Research-led UX for field consultants at the Indiana Department of Labor, organizing complex multi-step workflows for mobile use while balancing field usability with regulatory compliance.

Full write-up available on request.

Indiana Dept. of Labor · Government

Interested in working together?

I’m currently open to senior and principal-level roles where design strategy drives real business outcomes.

Get in TouchBack to Portfolio