Principal UX/UI Designer · Frontend Engineer
The Work
Not just what shipped, but how it got there. These projects document the reasoning behind the decisions, the tradeoffs that shaped the outcomes, and the moments where getting it right actually mattered.
Strategic Redesign · 2025
City Pages: From Product Catalog to Market Leadership
Led a comprehensive transformation of city pages for a luxury travel platform using a jobs-to-be-done framework. Repositioned the brand as a market leader focused on authentic traveler intent; backed by research, executive alignment, and a scalable design system.
$442K
Projected Annual Revenue
25% +
Booking Value
end to End
Research to Handoff