How to tell your brand’s story with your website

How to use your website to tell your brand story | michaelahoffman.com

Hey, friends! I hope the holiday weekend was as awesome for you as it was for me. I’m looking forward to getting some stuff wrapped up before the New Year but other than that I’m taking the week off to relax and care for myself a little before things get hectic again.

I want to talk to you about story telling on your website and how you can tell your brand’s story to build credibility for your business online and position yourself as an expert.

Guide Your Visitors Around Your Site

The first thing you need to decide is where you want visitors to end up on your site. Is it signing up for your newsletter? Reading your blog? Getting to know you? Getting to your services page?

Whatever it is you want people to do keep that in mind while you’re planning out your menu and links to guide people around your site.

Organize your information and decide what needs to go in your main menu versus a secondary menu in your footer or sidebar. Having a ton of links in your menu can confuse and overwhelm people from clicking on anything. Keep the important things in the main menu and move the others to a separate location.

Starting out with a strong plan and leading with the end in mind will help keep things organized and help you get people to the important pages on your site.

Embrace Change

I know it can be hard to change sometimes. I often struggle with it too but websites aren’t always complete when you launch. You may need to tweak things along the way. It doesn’t mean you didn’t get it right, or that you wasted your time. Websites are no longer meant to be static. They are meant to be an interactive extension of your brand and start building an amazing customer experience.

Your story is always changing and your website should be a fluid extension of that. So don’t be afraid to tweak, edit, experiment with how you are showcasing your story and expertise on your website.

  • Do a little bit at a time
  • Track your results
  • Review the results and keep trying new things

Edit, Edit, Edit

Once you get things in place take a close look at everything. Does it fit with your goal? Does it help tell your story? Does it detract from your message?

If it doesn’t help you get closer to your goals then leave it out. It isn’t being dishonest or not transparent it is helping you clearly share your story with your potential clients to connect and position you as the expert it isn’t helping you.

Proofread your copy. We all make typos and we all mistype words it happens. Ask someone to take a look at it for you. Come back with fresh eyes and read it aloud. Make sure the story flows and is easy to understand.

Keep it Simple

Make sure you are crystal clear on your mission and how you help your clients. Keep the story clear and focus on your why. Why you started your business, why you are passionate about it, and why you support clients in the way that you do. This not only humanizes your brand but helps visitors connect with you.

Offer a Strong Clear Call to Action

People like to be told what to do. Make sure you’re offering a clear call to action. Again go back to your goals. If you are trying to get people to follow you on your social media channels making sure you say Connect With Me rather than hiding the information or not providing a Call to Action around your social media links at all.

If you want people to schedule a time to call make sure your link is easily visible and that it tells people you want them to schedule with you. Sure gone are the days of the giant red “Click Here” buttons but that doesn’t mean you can’t have an on brand strong call to action to let people know what you want them to do next.


Now is the time to get to work. Start making the changes to your site to clearly tell your brand’s story and connect with your audience.

Have questions about storytelling on your business’ website? Let me know below!

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